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Mark Drager’s Post

B2B Brand Strategist | Helping Entrepreneurs, CEOs, and Marketers revamp their company's brand, marketing, and sales tools to generate and close more business | CEO, Podcaster & Speaker

8mo

AI gets personal…FAST. With your help -- AI can anticipate your customers’ needs, lead them on a buying journey that makes their lives easier and answer their questions 24/7. Your customers expect a level of personalization today’s chatbots can offer with unparalleled ease of use. If you haven't embraced chatbots yet, you're missing out on a world of opportunities to connect with and retain customers on a deeply personalized level. Learn how chatbots can not only meet but also anticipate customer needs, providing personalized support around the clock. Tune in this week on the How to Sell More Podcast, featuring Ben Legg. Check out the full episode here ---> https://hi.switchy.io/MW9a #CustomerEngagement #AI #Marketing

Transcript

I spent a few 1000 lbs on wine in a relationship with a chat bot that gives me better advice than I've ever had in a wire machine. I quite like wine. I collect it, drink it, enjoy it, like thinking about it. I buy all my wine right now into the chat bot called Johnny. Now the founder of the company actually called Johnny. But basically it's a chat bot and you know to talk you through the journey. At some stage saw an ad Great 95 point red wine. Normally I live in London 35 lbs. For you only 22 lbs. Whatever. It was a discount. Learn more, click the button. It flipped me into WhatsApp and I learn more and it told me all about the wind. Said how many bottles do you want. I clicked 6. Is that which credit card do you want pulled up Apple Pay? We've got this address on file, Is that correct? Yes. I just bought 6 bottles of one. Then they popped up a survey in WhatsApp. Tell us more about your wines. What wines you like, price points, celebrations. When's your birthday? Yeah. Is it with food? Not with food. Really getting to know me. And then they started personalizing messages, like getting getting to know you. Like they're hiding all of these consumer insight questions. Just baked it right in there. Yeah. So I tell them all about my needs, and then they start using that to sell to me. And offer a day through WhatsApp. Once a week I'll buy stuff. If it's expensive, it's one bottle. If it's, you know, everyday, maybe it's 6. Whatever. Bottom line is, I spent a few 1000 lbs on wine in a relationship with a chat bot that gives me better advice than I've ever had in awhile mentioned. This is just an example of the way I think the world is going, which is and certainly if you reverse engineer what Facebook is thinking, they don't always say it out loud, but they want to give a chatbot to every single meta advertiser. To chat to customers in a way that's personalized by AI.

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