Mapp’s Post

Don’t let this be you!! Black Friday is only 4 days away, but it's not too late to get in on the action! 🚨 💥 Here’s how you can quickly get involved in Black Friday and Cyber Monday: 👉 Strategise what your promotion will look like. 👉 Start sharing to social media: Post daily countdowns, flash sales, and sneak peeks to build hype. 👉 Update your website: Highlight your deals in a content panel on your home page, create promo codes that will only work between the sale period, and consider manually discounting. Get started now and make this your best sale event yet ☺️😉 #BlackFriday #SmallBiz #Ecommerce #CyberMonday #ecommerce #littlebigshop

3 Key Trends Shaping Black Friday this year (yea, an other post about Black Friday) 📈 Rising Costs: Ad costs are going up, as they do every year. This means marketers need to carefully choose which channels to focus on for the best results. 📉 Cyber Five Shrinking: The percentage of holiday sales happening during Cyber Five (Thanksgiving through Cyber Monday) is "relatively" getting smaller. This, combined with rising costs, could mean lower Return on Ad Spend (RoAS). 🧠 AI Shopping Companions: Generative AI tools are becoming popular for shopping, which could diminish available ad space and change how people shop online. Special thanks to Semrush/Reuters / EMARKETER / Boston Consulting Group (BCG) for great insights.

We're approaching two of the biggest sales days of the year: Black Friday & Cyber Monday. 💻 💲 For brands, there is virtually no downside to advertising during either of these "holidays." In fact, more than half of consumers say that seeing an ad highlighting a Black Friday or Cyber Monday sale positively impacts their perception of that brand. Among parents, that number is even higher! Check out our consumer preview of the digital sales-focused "holiday" below ⬇️ #CyberMonday #BlackFriday #ConsumerInsights

Remember those times when you were worried if your platform will manage to handle increased traffic volumes during Black Friday? With HORISEN SMS platform, you don't need to spend a second thinking about increased volume and TPS, we say bring it on! 🚀🚀🚀

🚀 Black Friday Traffic Alert! 📱💥 Last year, just one of our customers' platforms saw an astounding 165% traffic increase on Black Friday compared to the days prior. This year? We’re gearing up for even bigger numbers! 📈 With brands meticulously preparing for Black Friday, Cyber Monday, and the holiday season ahead, we’re already seeing the buzz grow. SMS: The Channel You Can’t Ignore With its unmatched reach and delivery rate, SMS remains a must-have for brands, especially during high-stakes shopping days. And as we approach November 29th, SMS traffic will steadily rise, peaking dramatically on Black Friday. HORISEN SMS Platform is ready to handle it all: ✅ Unmatched throughput, capable of managing even the most extreme traffic peaks - think several Black Fridays happening simultaneously (yes, we're prepared for that 😎) ✅ Scalable to billions of SMS with horizontal scaling for increased capacity ✅ Built for robust, future-proof performance #HORISEN #SMS #SS7 #BlackFriday #CyberMonday #SMSPlatform #MessagingTechnology 

As Black Friday approaches, businesses and consumers alike have a significant opportunity to capitalize on the season’s deals. However, with the increase in traffic and transactions, there are key considerations to ensure safety and success. For consumers, while Black Friday is a prime time to grab great deals, the rise in online shopping also brings a higher risk of cybercrime. Cybercriminals target unsuspecting shoppers, especially during high online activity. To protect yourself: 1. Use trusted payment methods and monitor your accounts regularly for any unusual activity. 2. When shopping online, ensure the website is secure by checking for “https” in the URL. On social media platforms, check reviews and authenticity before making purchases to avoid scams. For businesses, Black Friday presents a huge opportunity, but success hinges on careful preparation. Data-driven strategies can help personalize offers and attract more customers—even for smaller businesses. If you do not yet have a website, now is the time to set one up. Consumers will be shopping for goods and services online, and a strong digital presence is crucial for driving traffic and increasing conversions. Cybersecurity is also critical—ensure your website and systems are secure to protect both your business and customers from potential threats. So, this Black Friday, do not just think about the deals. Protect your data and ensure your business is ready to take advantage of the digital rush. Whether you are a consumer or a business, preparation is key to both success and safety. #RSMZambia #BlackFriday

Between Black Friday, Cyber Monday, and end-of-year sales, consumers are inundated with an endless barrage of messages from retailers: “Buy more, save more, don’t miss out!” This year, however, the Parisian market feels subdued. With a growing number of struggling consumers, retailers are doubling down on aggressive advertising and repeated price cuts in an effort to boost sales. As December 2nd arrives, marking the close of an extended “Black Friday” week, we’re left wondering what the coming weeks will hold in this challenging economic climate. #topretailexpert #retailenvironment #customerexperience #retailexperience #retailconsulting #retail #blackfriday #cybermonday #christmasshopping

Feeling the pressure of getting ready for Black Friday, Cyber Monday, and the Christmas season? You're not alone. Many business owners and marketing managers share the same concern:  "Will we be ready in time for the biggest shopping period of the year?" BFCM+XMAS is not just another sales window—it's the period where consumer spending peaks, with the potential to drive a significant portion of your yearly revenue. Whether you’re targeting holiday shoppers looking for the best deals or capturing gift-buyers during the Christmas rush, this period can make or break your Q4 performance. In fact, the strategies you put in place now will set the tone for your brand's success through the holidays and beyond. To ensure your business is ready to thrive, we prepared a checklist of essential actions across digital marketing channels you should take. #blackfriday #cybermonday #christmas #ecommerce

Between Black Friday, Cyber Monday, and end-of-year sales, consumers are inundated with an endless barrage of messages from retailers: “Buy more, save more, don’t miss out!” This year, however, the Parisian market feels subdued. With a growing number of struggling consumers, retailers are doubling down on aggressive advertising and repeated price cuts in an effort to boost sales. As December 2nd arrives, marking the close of an extended “Black Friday” week, we’re left wondering what the coming weeks will hold in this challenging economic climate. #topretailexpert #retailenvironment #customerexperience #retailexperience #retailconsulting #retail #blackfriday #cybermonday #christmasshopping

Black Friday deals are in full swing, Cyber Monday’s next – is your digital experience ready? 🛒 💻 High traffic, slow websites, and frustrated customers – it’s every retailer's nightmare. Understand where visitors drop off, optimise your website performance, and keep every second of your customers’ attention – because during these high-stakes shopping days, even a moment of friction can cost you sales. 💡 Check out our latest blog on how to master digital experience analytics and keep your online shoppers happy: https://lnkd.in/dVsRFzW3 #BlackFriday #CyberMonday #DigitalExperience #Staffino