Mansley Serviced Apartments’ Post

When the FCUK❤️🔥 controversy took place in the industry some 20 years ago, AMV co-founder David Abbott wrote a damning open letter to Campaign in response to the publication awarding FCUK its ‘Advertiser of the Year’ accolade. One notable sentence read: “That’s the way to sell a youth👧 brand, though haven’t I seen it FCUKing before on the lav walls🗨️?” Cuss words being used in campaigns💬 is nothing new. So, do the ‘rotten words’ still serve a King🍔 purpose in advertising? Or are they now a bit too booking🏨 close to the line? And how do you distinguish a fudging good swearing ad to a flipping shitake one. We ask a fettuccine good bunch of industry creatives for their takes. (These will make sense once you read the piece, we promise.) In conversation with Andy Jex, TBWA\London; Nicky Bullard, MullenLowe UK; Ian Heartfield, New Commercial Arts.; Frances Leach, VCCP and Dan Watts, Pablo London. Read Here: https://lnkd.in/eg7_JAna 📝: Conor Nichols TBWA\Worldwide MullenLowe Global #AdExpletives #ProfanityAds #BoldAds #ControversialMarketing #AdCampaigns #CreativeAds #MarketingStrategies #EdgyAdvertising #AdvertisingTrends #OutrageousAds

Continuing to our earlier post about how Santa was epitomised by #Cocacola as their marketing mascot, we did a deep dive into their advertising history. Check out our article on the same: https://lnkd.in/gnK_yTfU It’s quite interesting 🤔 #cocacolamarketing #marketinggimmicks #marketingstrategy #marketingtactics #storytelling #storytellingads #upgridmediateam #campaignmanagement #advertisingcampaign

The recent self-declaration rules procedures have sparked discussions within the industry. While ensuring responsible advertising is crucial, some initial delays are being reported. This could potentially impact campaign timelines, particularly with the festive season approaching. Shared my thoughts on the potential impact for the ad industry with ADGULLY Check out the full article here: https://lnkd.in/gDegkrUM #SelfDeclarationRules #ResponsibleAdvertising #AdIndustryChallenges #CampaignTimelines #FestiveSeasonAds

We are pleased to announce the launch of Fine & Country's latest advertising campaign, ‘Dare to be Iconic’. This comprehensive campaign spans multiple media platforms, including radio, social media, programmatic advertisements, our website, print adverts in magazines, canvassing cards, and window cards. We look forward to engaging with our audience through these diverse channels. The ‘Dare to be Iconic’ campaign message revolves around customers’ lifestyles, urging them to embrace their aspirations and dreams with Fine & Country as their trusted property partner. The campaign aims to portray Fine & Country as the estate agency of choices within the upper quartile of the sector. Emilie Despois, chief marketing officer for Fine & Country, said: “Our aim is to inspire our customers to live the life they aspire to by choosing Fine & Country as their property partner.” “This campaign has been meticulously crafted over several months, with the aim of resonating with our audience on a deeper level. We want to convey the message that choosing Fine & Country means choosing excellence, trust, and a commitment to fulfilling your dreams,” she added. Read more >> https://lnkd.in/ebCCQy7a Follow for more… If you are in the process of buying or selling, contact us today. We specialise in exclusive properties ranging from rural estates to luxurious houses. Paul Zaad | Associate Director & Marketing Specialist | Stoke Newington and Highgate, London N16 Nw5 N19 N4 N6 E: paul.zaad@fineandcountry.com T: +44 (0)207 079 1523 M: +44 (0)7809 692 030 BOOK A VALUATION ⬇️ Link in the comments. #property #estateagent #house #hackney #stokenewington #finsburypark #paulzaad #realestate #fineandcountry #highgate

The Budweiser Frogs became an iconic part of advertising history because they were memorable, simple, and effective. Creating a commercial that resonates on this level requires a mix of creativity and smart execution. If you’re aiming to make your brand unforgettable, start with these key tips. Tips for Making a Commercial - MOCK, the agency: https://lnkd.in/e9RC_HCy  #MOCKtheagency #MOCKtheblog #TVCommercial #BrandStorytelling #Advertising

Explore 'Theme Park Advertising Strategy; 2024 approaches' to uncover how theme parks tackle the challenges of storytelling and digital disconnection. #themepark #waterpark #storytelling #adstrategy

The world of advertising is no more odd to change. Remember the name change in 2011, when the Cannes Lions International Festival of Creativity took its current form? That shift mirrored the evolving idea of the business. We are right here, after twelve years, seeing another change – another period set apart by new advertising rules. The current year’s Cannes Lions put the spotlight not on great professions, but rather on versatile growth models. This features a more extensive pattern – the convergence of advertising and marketing. To flourish in this new landscape, brands should embrace these new advertising rules. #advertising #rulesofadvertising #socialmedia #newrulesofadvertising

Clever idea by the agency We Believers, for Burger King in Mexico using actual sized burger images in outdoor advertising to great effect! I'm sure even Burger King would have exaggerated the size of its burgers in earlier campaigns either in Mexico or other countries (as it alleges at the start of the video). But that context setting helps make the case for actual sized burger images in outdoor spots that are not placed high on tall billboards (where they real sized burger images would be lost) but on spots where passersby can see the burgers at eye-level. This is creative on two levels - the idea itself (to use images of real burgers at actual size) and the medium chosen (95 spots with eye-level outdoor media). Interestingly, in front of (or adjacent to) the huge text on these outdoor ads, the actual size burger images look tiny (from a distance), but when you stand next to it, the actual size makes a big difference. And the QR code to order the burgers from the ad spot itself is a smart idea too, though I wonder where it may be delivered. Would people need to choose their current location, or choose their home as delivery spot and rush home in case no one is there to pick it up? 😁 #advertising #marketing #creative #creativity #outdoor

Billboards and OOH Ads are dying if you kill it worth mundane and obsolete ideas. What we need are experts who can revive this art. Metrics talk for themselves!

💸 “The cost of being dull”. A brilliant flip from Adam Morgan of eatbigfish that all Account Handlers should know about. Rather than saying you need to be more creative because it’s effective, it’s saying if you are dull there is a cost to it. An average of £10 million a year according to initial research undertaken by industry legend Peter Field! Not to be sniffed at. More info 👇. 💡 Will you use this to open new conversations with your clients to make even better creative work? #advertising #creativity #creativeagency https://lnkd.in/es_temFA