Majority’s Post

So, what is Raze Impact? We’ve split Raze into two - Raze London and Raze Impact - so that both people and brands can be represented fairly in what we do. Raze Impact is on the side of brands. It’s a community of changemakers, joining forces and succeeding with the help of people. Impact is a central theme of Raze. Our ads are more than just a message on a wall - they’re a force for good. But to us, impact is about more than our ads. It’s in the DNA of the brands we work with - together, with people - to make the world better.

This is worth tracking. The path is littered with attempts to embed imagination within business strategy rigour. Consultancies (Accenture Song), Finance (Blackstone) struggle with creative culture and the worthy ambition ends up downstream execution shop; boutiques (IDEO, SYPartners, TDH) don't have the scale to drive market & culture change. Ogilvy have the institutional assets. And they now have a leader capable of achieving where most have failed - the real value of creative thinking within the demands of the boardroom. Good luck Antonis Kocheilas.

My friend and soul sister W. Christine Choi is one of the most brilliant, most accomplished, wisest women I know. If you are building a brand or working with one, make sure you read this article on tips for Crisis Comms, Storytelling, and True Authenticity. GO CHRISTINE GO!

For our next In-House Agency Leaders Club In-House Life online session on 3 September at 1pm I'll be speaking to Matthew Bull, Global Chief Creative Advisor to KraftHeinz and AB InBev. Here's what we'll be covering: *External vs in-house agencies How is the relationship between the two evolving? What does effective collaboration look like? Should internal agencies pitch against external ones? Is there a limit to the creative ambition of in-house teams? Should they be attempting to do it all? *Talent & culture What qualities do you look for in a creative leader for an in-house team? How is that different to a leader of an external agency? What are the advantages of being in-house for a creative director/ECD? Some people have called for in-house creative leaders to be in the C-suite as a CCO - can you see that happening? What advantage would it bring to a business? How important is it for in-house agencies to look, feel and behave differently from the rest of the company? Is there a danger that this creates too many barriers with colleagues and negates some of the advantages of being in-house? *The work If an in-house agency has the ambition to raise the standard of its creative work, where should it start? Talent? Relationships with stakeholders? Remit? What role do creative awards play for internal agencies? And we'll be taking questions from the audience too! Register via the link if you'd like to take part https://lnkd.in/e4UA9bc5

For our next In-House Agency Leaders Club In-House Life online session on 3 September at 1pm we'll be speaking to Matthew Bull, Global Chief Creative Advisor to KraftHeinz and AB InBev. Here's what we'll be covering: *External vs in-house agencies How is the relationship between the two evolving? What does effective collaboration look like? Should internal agencies pitch against external ones? Is there a limit to the creative ambition of in-house teams? Should they be attempting to do it all? *Talent & culture What qualities do you look for in a creative leader for an in-house team? How is that different to a leader of an external agency? What are the advantages of being in-house for a creative director/ECD? Some people have called for in-house creative leaders to be in the C-suite as a CCO - can you see that happening? What advantage would it bring to a business? How important is it for in-house agencies to look, feel and behave differently from the rest of the company? Is there a danger that this creates too many barriers with colleagues and negates some of the advantages of being in-house? *The work If an in-house agency has the ambition to raise the standard of its creative work, where should it start? Talent? Relationships with stakeholders? Remit? What role do creative awards play for internal agencies? And we'll be taking questions from the audience too! Register via the link if you'd like to take part https://lnkd.in/eaqXRJYY

What an honor to be invited by Advertising OG Helayne Spivak to be a guest speaker at her Miami Ad School course 'What Kind of Creative Director Will You Be?' Helayne asked me to share my experience and learnings leading creative brand side. We talked about the business of creativity, building relationships, building your personal board of directors and how to get better ideas through the matrix. In our culture of toxic productivity and meeting madness...How to pick your battles and create more time be more creative and innovative. How to prioritize rest and practice regenerative creativity. How to build a creative culture and have fun doing it. Answer the brief and go beyond. What if??? Celebrate failure. Create time and space to play. Stay curious. Never stop learning. The world needs creative leaders/creative problem solvers more than ever. Let's design the future of work to be more creative for all. #creativity #curiosity #culture #creativeproblemsolving #creativeleadership #brand #corporate #inhouse #failforward #whatif #disney #walmart #artofthepause #regenerativecreativity #innovation

“Crisis doesn’t have to be scary, and pivoting is not a bad word,” M13 partner W. Christine Choi says. “I've made many career pivots, from public education and arts nonprofits, to music festivals and cannabis, to flying cars and commercial space. These decisions were driven by curiosity and wanting to learn more.” As someone who values listening as the most important leadership skill, Christine’s not just about occupying the space at the table—she’s about creating space for others, encouraging them to join in the conversation. You’ll find her crafting narratives that celebrate the underdogs, the creatives, and the genuine leaders shaping tomorrow. Learn more about M13's fearless and ever-evolving brand comms leader, and get her thoughts on communication, community, and M13's model of working with founders: https://lnkd.in/dF32CiUv

I’m off to The One Club for Creativity’s Executive Creative Summit, and this isn’t your average conference. No live streams, pitches, or press—just a bunch of creative leaders in a room, having honest, no-holds-barred conversations. Back when I was "just" focusing on creativity, life felt pretty straightforward. Keep my bosses happy, win a few shiny awards, repeat. But when you become one of the “higher-ups,” .............things change. Suddenly, it’s not just about awards; it's about making decisions that shape the future, affecting your teams, clients, and the bottom line. The stakes are higher..... I’ll be sharing about how personal branding and leadership collide. From defying family expectations to leading global teams, I’ve learned that authenticity is key. Being yourself—really yourself—matters more than ever. People can tell when you’re faking it; it doesn’t inspire anyone. The best ideas don’t come from playing it safe; they come from the messy, uncomfortable clash of different thoughts. That’s where the magic happens. The truth is, when your personal style and leadership vision align, something powerful happens. You stop just managing people and start inspiring them. And that’s what real leadership is all about. I’m looking forward to meeting some of the best minds in the business and learning a few things myself. Here is who has already signed up: Lukas Amgwerd Bruno Basanta Lars Bastholm Andrea Bison Luis Conde Kevin Swanepoel Susan Credle Molly Crossin Max D'Angelo Jack Dayan Andrew Dobbie Lucia Domenici Claus Fischer Milton Gonzalez Natalie Graeme Stefanie Huber Nikolay Ivanov Adam Izen Alexander Jaggy Piotr Jaworowski Chavdar Kenarov Roisin Keown Cesaria Martins Kate Mccagg Philippe Meunier Valeria Moreiro Gordon Nemitz Anna-Lena Pittelkow It’s not about award ceremonies this time; it’s about growth, creativity, and finding new ways to tackle the important stuff. Barcelona, here we come. Let’s keep shaking things up. 🚀🌍🗣️ #CreativeLeadership #OneClubSummit

"I wish every creative gets to experience what we experienced. I wish more jury rooms make space for young creatives like us. And like Susan said, I wish more of us do the kind of work that makes people say, ‘Thank you’. To sum up my experience at LIA, I would like to quote one of my favourite songwriter Taylor Swift – It was rare. I was there. I remember it, all too well." - Udit Joshi Read more about Udit's Creative LIAisons experience!

It's not just about brands’ skills or expertise—it's their heart.Real brands understand their role in the bigger picture and understand the art of giving back. Great and successful brands look after their teams, organizations and the communities around them. Here is what great brands put in place for growth and success.