Mahima Chaudhari’s Post

Last month, searches for “vintage white dresses” shot up 54% compared to the year prior (the RealReal first saw demand for wedding attire pick up towards the end of 2021). Social Media has created dress overexposure - wedding albums are now curated Instagram galleries, and the chances of having the same look as another woman has ticked up significantly — so for increasingly many women, a unique vintage dress is the way to go. Galia Lahav soft launched Re:Galia with Treet in March, potentially signifying an industry-wide shift in the bridal resale landscape. The success of the platform hinges on Galia being able to reimagine and cater to what customers want - effectively bridging the gap between the growing secondhand and vintage market with the bridal market. Many brides still want to experience that special in-person moment. But for brides like Hailey Bieber, Alexandra Cooper (Call Her Daddy), and Sofia Richie Grainge, having multiple outfit changes lined up for their big day is to be expected. And many ladies are purchasing luxury labels secondhand to be able to participate too (plus it’s really great for the environment)! 🌍🛍️

THIS IS AN ADVERTISING PROMOTION Eight exhibiting brands bring you a sneak peek of the collections they will be showcasing at Bridal Week Harrogate March. Find out the designer offerings you can find at the bridal buying event of the season... Read the full article below. #bridalbuyer #bridalbuyermagazine #bridaltrade #mybridalbuyer #bridalretailer #bridalbusiness

👰 From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. 👗 In recent years, specific segments of the wedding retail industry, such as bridal wear, have shown exponential growth that is expected to continue. Valued at $11.85 billion last year, the bridal wear market is expected to reach $18.54 billion by 2030, expanding at a compound annual growth rate of 6.6 per cent in this time frame, Maximize Market Research states. 📈 An epic 2.6 million weddings took place in 2022, as wedding activity has bounced back post-pandemic. One factor is the growing number of Gen Zers walking down the aisle. 🏃♀️ Head to Inside Retail US to learn more about the new wave of consumers walking down the aisle! #insideretail #retailnews #retail #bridal #wedding #apparel #genz #consumer #shopper #trends #editorial #article

Do bridal companies need a loyalty program? Apparently David's Bridal seems to think so. It isn’t based on the repeat offender but on the bride influencing her wedding guests to purchase their dresses at the store allowing the bride to earn discounts and other benefits The lower tiers, with associated perks like free photo coasters and discounts on certain wedding services, are designed to ensure all Diamond Loyalty members can access extra benefits. Not sure whether I believe this is a viable strategy long term. The wedding is high pressure enough without the bride having to spend her time influencing friends to purchase dresses there Thoughts? #loyaltyprograms #bridalretail #retail #retailing https://lnkd.in/gVbF7fEi

Ladies, Take Some Tips From These Real Brides’ Bridal Shopping Experience https://lnkd.in/gCvWqciZ #brodalshopping #brides #realbrides

Justin Alexander chose Bridal Week Harrogate March as the location to launch their SS25 collections earlier this year. We caught up with the international powerhouse to get an insight into the collections and what the weekend had in store for their retailers. To read the full article, click the link below. #bridalbuyer #bridalbuyermagazine #bridaltrade #mybridalbuyer #bridalretailer #bridalbusiness

Fashion partnerships are by no means a modern phenomenon (we had already seen them in the ‘30s) but something we know for sure is that the global reach of one company combined with another can create true fashion magic. #PartneringIsGrowing

Why Celeb Weddings Rule the Indian Wedding Fashion Industry As the co-founder and design head at Mish, we rarely dabble in the world of bridal lehengas and grand wedding finery. But there's no denying the immense influence celebrity weddings have on the entire fashion landscape in India, and especially the wedding wear segment. Think about it: with over 10 million weddings happening annually in India (source: [Fibre2Fashion]), it's a massive market. And within that, bridal wear is a powerhouse, estimated at a whopping ₹1,020 billion (source: [Financial Express]). Here's why the business of wedding fashion is obsessed with celebrity weddings: 1. Massive reach and social media frenzy: Celebrity weddings are a national spectacle. With extensive media coverage and social media buzz, millions tune in to see what the bride and groom are wearing. This immense reach translates into instant brand awareness for the designers associated with the wedding. 2. Trendsetters with a sprinkle of aspiration: Celebrities are often seen as style icons, and their wedding outfits become aspirational for brides across the country. Their choices set the tone for the upcoming wedding season, influencing everything from silhouettes and embellishments to color palettes. 3. Luxury redefined: Celeb weddings are synonymous with opulence. From couture designers to heritage jewelry, these events showcase the absolute best in craftsmanship and design. This, in turn, pushes the boundaries of what's considered luxurious in the wedding wear market. Now, the influence isn't without its challenges. Rapidly changing trends can make some outfits feel dated quickly. We might not be designing lehengas, but the focus on quality, design sensibility, and staying ahead of the curve is what we share with the world of celebrity wedding fashion. Do let me know your thoughts #indianweddings #fashionindustry #celebrityweddings #designinspiration

Say yes to resale!! Kleinfeld Bridal officially enters the resale arena. Kleinfeld’s is famously known for being the focus of TLC’s hit show “Say Yes to the Dress.” This is a big deal because of their exposure – the magnitude of their reach is outstanding. With dresses for several different budgets, another player is saying, it’s OK to wear a dress that was preloved. “The marketplace to buy and sell your wedding gown, with the most trusted brand in bridal.” All gowns go through a thorough inspection to insure authenticity and quality. Each inspection is video recorded. They don’t charge a commission on sales – instead, they charge a monthly listing fee. Worldwide, 70%+ consumers plan to buy used goods this year with 86% buying or selling pre-loved items in the last 12 months (eBay 2024 Recommerce Report, May). The secondhand market is projected to reach $276 Billion with a B by 2028 (Recommerce Report, 2023). Would you or someone close to use buy a preloved wedding dress? What about my Gen Z network reading this? P.S. I don’t consider myself extremely superstitious, but part of me is wondering, what’s the story of the woman who wore this dress before? Did she have a happily ever after? Will her vibes carry forward to me if I wear it – good or bad? #resale #preloved #secondhand #wedding #weddingdress #bridal #dress #retail

Destination weddings are on the rise ✈️💍 and social media is driving modern brides’ expectations. 📱🤍 Are your services ready to meet these demands and stand out in this competitive market? Read below to learn how your venue can thrive by aligning with the latest bridal trends. #DestinationWeddings #Hospitality #SocialMediaImpact