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What’s the easiest way to “event-ize” a store’s Grand Opening? When you need to make a big impression, top-tier DJs provide a great bang for your buck. H&M, one of the world’s great retail brands, and representing over a decade of history as a client, recently partnered with Scratch to energize a slate of openings across the US through the power of music and human connection. Local DJs excel as brand advocates, infusing vibrancy and excitement into newly unveiled locations by seamlessly representing the local culture – turning store openings into lively community gatherings. Scratch creates buzz and excitement around store openings for brands like JD Sports, BoxLunch, Belk, and more, ensuring that their customers keep coming back for more. Between a team that makes everything a breeze, and a proprietary network of 7,500 vetted DJs across North America, you can rely on Scratch to curate the right talent, when and where you need them. Ready to amplify your next Grand Opening? Get in touch today! #retailmarketing #experientialevents #storemarketing #instore #retail #grandopenings

How exciting! Evolving on many levels

Summer Celebration Event Success: A Lesson in DEI During the company's Celebration Event, one of the activities planned was a "cake walk." An employee expressed their concern about this event to their boss, who then brought it to the DEI Manager. The DEI Manager discussed the matter with their boss and the volunteer celebration team. To address the concern, the history and origins of the origins of the "cake walk" were shared with the diverse group. Afterward, a video presentation was shown, and members were invited to share their thoughts. The DEI Officer emphasized key points: 1. Our goal is to build a strong community. 2. Dehumanizing others is unacceptable. 3. We acknowledge the history and the ongoing pain in the black community, and the "cake walk" still part of the communal narrative. 4. Are company values say we care. So, "If it hurts you, it hurts me." 5. We as humans are all continuously learning. It doesn't matter if you don't see the similarities or if not all African American's know the story and history. 6. With diversity here at the table, we can identify options that create inclusive and respectful activities. The outcome: The reimagined dessert game was well-attended, educational, and a huge success, demonstrating the impact of heartfelt DEI efforts. So, let's talk about grace, remain open-minded, and practice caring for one another. Happy Friday! #SummerCelebration #DEI #CommunityBuilding #Inclusion #Respect #LearningTogether #HeartfeltDEI #TeamSuccess #OpenMindedness #GraceAndCare #DEIWORKS https://lnkd.in/g-pEk4US

#AMatterOfPolicy Macy’s Thanksgiving Day Parade: Policies Behind the Spectacle . The Macy’s #Thanksgiving Day Parade is a marvel of organizational excellence. What began in 1924 as a small promotional event has grown into a cultural phenomenon, watched by millions. But behind the balloons, #Broadway performances, and marching bands lies a finely tuned machine of policy and procedure, a testament to how leadership and foresight turn vision into tradition. . In its early years, Macy’s Parade was an audacious marketing gamble. Immigrant employees wanted to recreate European holiday festivals, and the event was both a nod to diversity and a strategy to attract holiday shoppers. The first parade featured live animals borrowed from the Central Park Zoo. However, over time, policies and practices evolved to address safety, public interest, and operational challenges. . By the 1930s, helium balloons replaced live animals, signaling the parade’s commitment to innovation and safety. The debut of Mickey Mouse as a balloon in 1934 showcased how the parade began leveraging #corporatepartnerships (early #branding genius). Despite interruptions like World War II, when rubber and helium were rationed, Macy’s pivoted its policies to keep public interest alive. They aired reruns of previous parades, proving their adaptability. #Policy and #Leadership: 1. #CrisisManagement: The parade has endured wars, economic downturns, and even the COVID-19 pandemic. Macy’s ability to pivot, like creating a virtual parade in 2020 shows the importance of proactive contingency planning. 2. #OperationalExcellence: Organizing thousands of participants, ensuring safety, and managing logistics in a bustling urban environment require robust policies. From permits to balloon handlers’ training, every detail is codified and rehearsed. 3. #CulturalSensitivity: Macy’s has faced criticism for lacking diverse representation in its programming. In recent years, they’ve worked to make the parade more inclusive, demonstrating how policies evolve to reflect societal values. 4. #BrandAlignment: The parade embodies Macy’s identity: family-friendly, innovative, and aspirational. Leaders ensured every policy, from performer selection to advertising partnerships, reinforced their brand promise. #Foryou: Whether you’re running a global corporation or building a small team, consider this: Are your policies as forward-thinking as Macy’s? Do they prepare your organization for unexpected challenges while staying true to your mission? Leadership is not about avoiding balloons bursting; it’s about ensuring they rise every year, no matter what. And remember: great policies don’t just protect…they inspire.

𝐖𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐛𝐞𝐡𝐢𝐧𝐝 𝐒𝐨𝐂𝐚𝐥'𝐬 𝐟𝐚𝐬𝐭𝐞𝐬𝐭-𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐩𝐨𝐩-𝐮𝐩 𝐩𝐡𝐞𝐧𝐨𝐦𝐞𝐧𝐨𝐧? 𝐻𝑖𝑛𝑡: It's not just about shopping—it's about community, creativity, and turning dreams into reality. Check out our latest article featuring 𝐃𝐫𝐞𝐚𝐦𝐞𝐫𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐬, the innovative pop-up series taking the retail world by storm. We sat down with founder Deniz Karmona to uncover how she's transforming the shopping experience for both small businesses and customers. From one location to 19 in just two years, this is a story of ingenuity, community, and redefining what a marketplace can be. 𝐶𝑢𝑟𝑖𝑜𝑢𝑠? Read on to discover why Dreamer's Markets is more than just a place to shop. 🛍️ https://lnkd.in/ec2deR6C

This is airline marketing. From partnerships to market expansion. It’s about creating an experience for every individual, no matter the destination.

Happy St. Patrick's Day! Here's a St. Patrick's Day-themed this or that to celebrate this fun holiday! Comment your choices below. #businessownHer, #relocation, #entertainment #relocatetosouthcarolina #Resimercial #expproud #expcharleston #relorealtor #charlestonrealtor

Towards the end of last year, I accepted a new role as the Programming and Events Manager with Downtown Houston+ (DTH+). In this position, I'll not only plan and execute events but also take a closer look at the strategy and measurable impact our programming initiatives have on our downtown neighborhood. With that in mind, I kicked-off the 2024 events season with the Inaugural Lunar New Year Festival + Night Market at Market Square Park! ICYMI video reel below! For this event, we conducted 600+ intercept surveys, built partnerships with business to report induced sales data, and complemented that with analytic data derived from cell phones. Key takeaways:  •Unique attendees: 5,200+ •Average group size: 3.37 •73% of attendees went to a food & beverage establishment in Downtown before or after the event. •On average, each group spent $94 at a food & beverage establishment in Downtown •24% of attendees arrived by walking, transit, bike, or ride-share. •Partnerships pay off! Bravery Chef Hall, who partnered with DTH+ on Lunar New Year promotions, reported sales increased 75% when compared to a typical Saturday. For more event happenings around Downtown, check out our calendar at https://lnkd.in/g4b2VRp2