Macy's’ Post

Macy's reposted this

Is Macy’s Thanksgiving parade its most valuable asset? The 166-year-old chain, which is fighting extinction, calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker. At least we think it is — Macy’s is famously tight-lipped about parade economics. We try to loosen them up. (Part one of a two-part series.) https://freak.ws/4eWKdf3

Is Macy’s Thanksgiving Parade Its Most Valuable Asset? - Freakonomics

Is Macy’s Thanksgiving Parade Its Most Valuable Asset? - Freakonomics

https://freakonomics.com

Gabriel Hausmann

Verified Operational Excellence and Team Building Extraordinaire

3w

Declining sales? Could it be poor customer service? very unfortunate experience with this corporate giant. Order 4 identical gifts for Christmas. One for each of my amazing daughters. Long-standing tradition. Every year, among the gifts under the tree, are 4 identical packages. Count to 3, opened up together. Its the little things in life. This year, I upped my game and spent a decent chunk of change. I have 4 teenaged daughters for 1 year. I thought it was special so I ordered special. What I have dealt with since, is anything but. Delivery confirmation came thru for my items on Dec 2. Dec 4, I went to the UPS store with anticipation. I got my package and inside, was only 1 item. Not 4. I opened the package in view of the store manager and an employee. 1 item. Not 4. Repeated efforts to rectify this have left me frustrated. Chat logs have been recorded. Broken promises and lies are all your #customerservice have provided.

Bob Majers, MBA, ChFC

Director, Enterprise Technology, P&C

1mo

Great episode

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