When building a brand, there is no tool more powerful than stories. The way stories frame our perceptions, prime our brains, and influence our beliefs offers organizations an invaluable mechanism to connect, inspire, and build memorable brand identities. But... why? And, maybe more importantly, how? 🧠 💭🤔 Check out the incredible Roderick MacLeod's latest blog for your answers! This blog examines why effective storytelling is vital for brands and provides guidance on how to set up a brand strategy that resonates deeply with audiences ⬇️ ⬇️ ⬇️ https://lnkd.in/g7B6HHEc
Great advice
Consultant • Researcher • Designer
2moLove this blog, Rory!