Lyter’s Post

When it comes to sustainability... ❌ Prematurely discarded products are not the problem... They're a symptom! 👉 As people, our lives are ever changing, and with that: ◾ Our desires, ◾ Our needs, ◾ Our motivations... all flow, flex and change with it. For the most part the things we buy are static. ❌ They don't change. They're a reflection of a moment or period in our life gone by. With that, we feel the need to discard, replace and move on to the next thing. ✅ The discarding of the product is a symptom of a now broken relationship with the user... ❌ NOT the problem itself! As designers and makers of product our challenge is NOT how we deal with the symptom of product waste, through recycling and the like... ✅ The challenge is to produce products that maintain a user/product relationship for longer... Only then do you deal with the symptom of premature waste. Let's design better! Let's design products that last! Outdoor Futures Ltd Let's Carry On® ____ 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗛𝗶𝗻𝗰𝗵𝗹𝗶𝗳𝗳𝗲 Backpack Specialist, helping brands create outstanding products that last! Hit the 🔔 to follow for more posts like this! #OutdoorIndustry #SportsIndustry #ProductDesign #IndustrialDesign #Sustainability

How can we make products stay relevant—or even irresistible—longer? The key is shifting focus from maximizing value at the point of sale to maximizing use, lifetime value, and longevity. Achieving this requires rethinking how industrial value chains are structured, from designing and marketing delightful products to delivering seamless experiences for upgrades, repairs, and ongoing use. What’s bought isn’t always what’s used, and the buyer may not be the end user. Simply adopting a new business model doesn’t guarantee a longer product life. For example, Swedish studies on ownership models for major appliances reveal that renting often leads to the shortest product lifespans compared to buying or “as-a-service” models tied to housing contracts. But what about product quality? Higher-quality components alone don’t guarantee extended use. User behavior matters more. For instance, investigations at Stena facilities show most discarded household items are still functional, suggesting that quality isn’t the primary reason for disposal. And what about digital features? Digital tools can enhance user experiences over time but only if they evolve to meet changing needs and support users effectively. Unfortunately, many manufacturers disable connected features prematurely due to outdated firmware or high operational costs, even while the hardware remains functional. Is achieving longer product life through circular practices impossible? Not at all, but it’s challenging. Success depends on shifting focus from what gets sold to what gets bought, reused, and eventually recycled or replaced. Reach out if you'd like to discuss how to avoid these and some other common pitfalls Stena Circular Consulting Mats Linder Jessica Wolf Louise Eriksson Oskar Wallin Berglin Mattias Nilsson

Work is Play when You Love What You Do Imagine waking up every day to do something that not only excites you but also makes a difference in the world. That’s exactly what I get to experience with Sustainably U, where passion meets purpose. Every collection we create is a step toward a more sustainable future, and it's incredibly rewarding to see how our designs resonate with people who share this vision. If you're doing what you love, it never feels like work! Here's to waking up excited to make an impact, one stylish, sustainable piece at a time #SustainableFashion #EcoFriendly #PassionToPurpose #WorkThatMatters #MinimalistDesign #FashionWithPurpose #Sustainability #LoveWhatYouDo #TimelessFashion #ImpactfulFashion #EntrepreneurLife #SustainableStyle

The secret to Product Sustainability is in 4 things: 1️⃣ FORM 2️⃣ FIT 3️⃣ FUNCTION 4️⃣ FEEL ❌ When it comes to sustainability we often think about recyclability and biodegradability... ✅ For a product to be truly sustainable, the product itself has to LAST... The more a product is: ➜ Visually attractive ➜ Physically durable ➜ Fit-for-purpose ➜ Adaptable ➜ Effortless in function ➜ Intuitive ➜ Emotionally resonant ➜ Easily repairable ...the longer it's cherished, maintained, and championed by the user! True sustainability is keeping the product in it's original form going for as long as possible... 👉 Recycling is just the safety net! Product Sustainability is in PRODUCT LONGEVITY! 🌎 Let's design better! Let's design products that last! @Outdoor Futures Ltd Let's Carry On® ____ 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗛𝗶𝗻𝗰𝗵𝗹𝗶𝗳𝗳𝗲 Backpack Specialist, helping brands create outstanding products that last! Hit the 🔔 to follow for more posts like this! #OutdoorIndustry #SportsIndustry #IndustrialDesign #Sustainability #CircularEconomy

For various reasons, this video is fairly brief! The lighting was quite poor today, and though I did actually get a good sighting of a Kingfisher, and other things, I was unable to get them properly! #Tygris #Innovation #Environment #CorporateSocialResponsibility #Nature #Branding #Sustainable

Durability is Sustainability! Real sustainability isn’t just recycling. It’s about durability and longevity. The things we own today? Most are built to be replaced. How often do we toss out: • cracked phone cases • worn-out shoes • outdated electronics Every tossed item means more waste. And it doesn’t need to be this way. Here’s what durability means: 1. Built to endure: ↳ products that stand the test of time. 2. Timeless designs: ↳ less replacement, more use. 3. Long-Lasting materials: ↳ products with a true lifecycle. Let’s break the cycle. Let’s make things that last. Are you ready to change the way we think about sustainability? DM me if you or your team are looking to run more sustainable, efficient and eco-friendly events. #branding #sustainability #marketing #eventmarketing #events

We’re living in the age of “fast” – fast food, fast fashion, fast technology, and now even fast furniture! But have you ever paused to think about the real cost of this convenience? Spoiler alert: it’s not just financial. Every cheaply made, short-lived product we buy leaves behind a trail—mountains of waste, depleting resources, and an ever-expanding carbon footprint. Take fast fashion for instance: Did you know that the textile industry is responsible for 10% of global carbon emissions and 20% of wastewater? Or that fast furniture often ends up in landfills within a year of purchase, contributing to the 12 million tons of furniture waste generated annually in the U.S. alone? But here’s the thing—this isn’t just about industries failing us. It’s about us choosing quantity over quality. We’re conditioned to chase the next trendy item rather than investing in timeless, durable options. So, what can we do differently? Buy less, but better: Prioritize quality over fleeting trends. Repair and repurpose: Extend the life of what you own. Support circular brands: Many companies now offer recycling programs or even rental models to reduce waste. Demand transparency: From fashion to tech, ask brands about their sustainability practices. Because at the end of the day, every choice we make—big or small—has a ripple effect. Let’s be mindful consumers, not just for ourselves but for the planet we call home. What’s one “fast” habit you’re willing to slow down on? Let’s talk about it in the comments. #Sustainability #ConsciousConsumerism #QualityOverQuantity #SlowLiving #EcoChoices #ClimateAction #MakeADifference

🌍✨ Join me in exploring the inspiring journey of transforming plastic waste into sustainable furniture—a project that transcends innovation and embodies the power of creativity in tackling pressing environmental challenges. In a world increasingly burdened by waste, each piece we create tells a compelling story of positive change. By seamlessly blending functionality, aesthetics, and sustainability, we’re not just producing furniture; we’re reshaping the narrative around what it means to be environmentally responsible. This initiative is about more than just designing beautiful, functional items. It’s a call to action to ignite your passion for finding unconventional solutions to the real-world problems we face today. Every one of us has the potential to contribute to a more sustainable future, and together, we can turn ideas into impactful actions that resonate far beyond our immediate surroundings. As we embark on this exciting journey of innovation and transformation, I invite you to join me. Let’s challenge the status quo, inspire each other, and pave the way for a future where sustainability is at the forefront of our decisions. Together, we can make a lasting impact on our planet and create a legacy of positive change that future generations will admire. 💚🌿 #Sustainability #ConcentrixProjectChange #PowerofOne #Concentrix

Durability is Sustainability! Real sustainability isn’t just recycling. It’s about durability and longevity. The things we own today? Most are built to be replaced. How often do we toss out: • cracked phone cases • worn-out shoes • outdated electronics Every tossed item means more waste. And it doesn’t need to be this way. Here’s what durability means: 1. Built to endure: ↳ products that stand the test of time. 2. Timeless designs: ↳ less replacement, more use. 3. Long-Lasting materials: ↳ products with a true lifecycle. Let’s break the cycle. Let’s make things that last. Are you ready to change the way we think about sustainability? DM me if you or your team are looking to run more sustainable, efficient and eco-friendly events. #branding #sustainability #marketing #eventmarketing #events

Durability is Sustainability! Real sustainability isn’t just recycling. It’s about durability and longevity. The things we own today? Most are built to be replaced. How often do we toss out: • cracked phone cases • worn-out shoes • outdated electronics Every tossed item means more waste. And it doesn’t need to be this way. Here’s what durability means: 1. Built to endure: ↳ products that stand the test of time. 2. Timeless designs: ↳ less replacement, more use. 3. Long-Lasting materials: ↳ products with a true lifecycle. Let’s break the cycle. Let’s make things that last. Are you ready to change the way we think about sustainability? DM me if you or your team are looking to run more sustainable, efficient and eco-friendly events. #branding #sustainability #marketing #eventmarketing #events