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Lyter

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For decades, Zippo's been the go-to for durable lighters. They've earned their legendary status—from battlefields to mountaintops, showing resilience and reliability. "Zippo survives anything" isn’t just a catchphrase; it’s their creed. But hey, it’s 2024—survival alone isn’t gonna cut it. Meet Lyter, the world’s first hemp wick and plasma lighter. We don't just survive. We thrive. When we say Lyter thrives everywhere, it's not just about handling the elements (though, trust us, it does). It’s about flourishing in today's world—a world craving more sustainable, functional, and luxurious products. Here’s why Lyter’s your new best friend: Wind-proof: Sure, Zippo fights the wind, but Lyter’s plasma tech guarantees a steady flame, whether you’re on a breezy beach or a windswept mountain. Chemical-free: Unlike Zippo's lighter fluid, Lyter’s combo of hemp wick and plasma tech gives you a clean, odorless flame. No chemical taste, no bad emissions. Future-ready: Zippo’s been rocking the same design for decades. Lyter? It’s at the forefront of ignition technology. We’re not just keeping up—we’re setting the pace. Eco-friendly: Yes, Zippo’s refillable. But Lyter takes it further with a rechargeable battery and a biodegradable hemp wick. We're not just cutting waste; we’re rethinking disposability. Versatile: Zippos are mostly for cigarettes, but Lyter's got a wider scope. Lighting candles, going on outdoor adventures, cooking, even art—you name it, Lyter’s got it. Inclusive: Lyter’s ergonomic design suits everyone, including those with mobility issues or arthritis. Thriving means no one gets left behind. Conversation starter: Zippos have charm, sure. But Lyter's innovative design and functionality? They're the spark for fascinating chats about technology, sustainability, and design. Don’t just take our word for it. This fall, you can reserve a Lyter for yourself. See how it doesn’t just survive various environments—it elevates every experience. Surviving is about getting by. Thriving is about living fully. It’s about enhancing experiences, building connections, and pushing boundaries. That’s what Lyter’s all about. So, to our friends at Zippo, we say this: Survival is admirable, but thriving is revolutionary. Your move, old school.

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