Lydia Smeds’ Post

"Keep your face always toward the sunshine—and shadows will fall behind you." – Walt Whitman Hey LinkedIn Family, gather here; When I first started C21 Cosmetics, the beauty industry felt like an overwhelming place with intense competition. I wasn't sure if people would patronize me, but I knew one thing for certain: I had to stay positive and believe in my vision. There were days when doubt crept in, but I reminded myself of the power of a positive mindset. It wasn’t just about hoping for the best; it was about actively seeing opportunities in every challenge and trusting in my ability to succeed. This outlook helped me overcome initial hurdles, build resilience, and steadily grow C21 Cosmetics. By focusing on the good and maintaining an optimistic outlook, we’ve been able to create a brand that not only thrives but also spreads positivity to our community. At C21 Cosmetics, we empower our community to believe that positivity is a powerful force that can transform lives. It's about focusing on the good, maintaining an optimistic outlook, and spreading positivity to those around you. 💫 Insight: Cultivating a positive mindset can lead to greater happiness, success, and well-being. 💬 Engage with Us: How do you cultivate positivity in your life? Share your tips and experiences in the comments and let’s spread positivity together!  #Positivity #PositiveMindset #C21Cosmetics #26daysoftransformation

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." – Ralph Waldo Emerson Day 5 of 26 Days of Transformation: The Importance of #Authenticity in Business Happy Monday, everyone! As we embark on a new week, I want to share a core value that has been instrumental in shaping both my personal journey and the foundation of C21 Cosmetics: authenticity. When I first started C21 Cosmetics, I knew that authenticity would be our guiding principle. I remember sitting in my small bedroom, envisioning a brand that would not only provide exceptional beauty and wellness products but also foster genuine connections with our community. It was clear that to stand out in the crowded beauty industry, we had to be true to ourselves and transparent with our audience. Being authentic means staying true to who you are and what you stand for. It’s about sharing your real story, your struggles, and your triumphs. At C21 Cosmetics, we believe that our authenticity is what sets us apart and builds trust with our customers. We are transparent about our ingredients, our processes, and our mission to empower individuals through beauty and wellness. In today’s world, consumers are looking for brands they can trust. They want to know that the companies they support are genuine and have their best interests at heart. By staying true to our values and being authentic in our communications, we aspire to build a loyal customer base that believes in our vision and supports our journey. Authenticity not only builds trust but also distinguishes you from the competition. It’s about being real and showing your human side. It’s about creating a space where people feel connected and valued. As we continue our 26 Days of Transformation, I encourage you to reflect on how you practice authenticity in your personal and professional life. Share your stories, your experiences, and let’s inspire each other to be our true selves. 💬 Engage with Us: How do you practice authenticity in your personal or professional life? Let’s share our stories and inspire each other! #Authenticity #Trust #C21Cosmetics #MondayMotivation #26daysoftransformation

Global beauty, Latin American heart ❤️🔥 The Estée Lauder Companies Inc. and Clinique wanted to connect with Latin American consumers in a meaningful way, so we crafted a strategy that went beyond translation. By embracing cultural nuances and local preferences, we created campaigns that feel genuinely Latin American. 🌎✨ In today’s world, understanding culture is key to unlocking local markets potential —and we’re proud to help beauty leaders like Estee Lauder and Clinique connect on a deeper level through locally relevant content. #GlobalBeauty #ConceptTranscreation #locallyrelevant #CampaignExecution #AuthenticMessaging #LatinAmericanCampaigns #digitalcontent #MarketingStrategy

⚡️🌅💄🦩🪸 I don't know at what point in our history "beauty" began to be seen as something superficial and not as something inherent to the human being. Many times in my career I have asked myself this question and when I tell new friends in which sector I work, this question is very often the subject of discussion. I find it very interesting. That's why I love this new collaboration. For me, beauty is definitely something that human beings seek and need to live. In a sunset, a sculpture, a storm, a field of flowers, a beautiful cake, a nice conversation, and also of course in our own body. We could not live without beauty. I deeply believe that. ⚡️🌅💄🦩🪸 To dig deeper into the answer, L'Oréal Groupe has partnered with The New York Times to reveal the essentiality of beauty for everyone in a new campaign that covers topics from Business, Science, Tech, Wellness, to Life and Human stories that will take you on a journey of depth and discovery on why beauty is essential to humanity. Discover the essentiality of beauty here: https://lnkd.in/dE2tjMu5 So, do you think beauty is superficial?

Why was Mrs. Estée Lauder so successful when she founded her company? 🌟 ⭐ She recognized the potential for high-quality cosmetics early on and developed innovative products. ⭐ Her focus on first-class ingredients created trust and loyalty among customers. ⭐ She built close relationships with her customers through face-to-face sales events. ⭐ She used effective strategies such as free samples to generate interest. ⭐ Her brand was associated with elegance and luxury. ⭐ Estée Lauder constantly adapted to market changes and consumer trends. ⭐ Her understanding of women's needs helped build a loyal customer base. If you share her courage, creativity and drive, then apply now: jobs.elcompanies.com Be as visionary as our incredible founder! Be yourself, feel like yourself & #makeyourcareerglow 🚀 #talent #beinthedriversseat #opportunity #career #applynow #findtherightforyou

Day 2 LinkedIn Family : "#Purpose fuels #passion, and #passion drives #success." How C21 Cosmetics Enhances Lives....... Running a #business with a clear #mission can be incredibly #powerful. At C21 Cosmetics, our #mission is to enhance lives through transformative #beauty #experiences. This #mission drives every decision we make and every #product we create. It’s what gets me excited to #work each day and what fuels our team’s #passion. When your #business has a #mission, it’s not just about making #money. It’s about making a #difference. For us, it’s about #helping individuals feel #confident and #empowered. This #purpose gives our work meaning and #motivates us to continually #innovate and improve. 🔍 #Insight: Having a mission-driven #business helps align your team and can even attract customers who share your values. It’s a #powerful way to create a #loyal community around your brand ✍ . 💬 #Discussion: Do you have a #personal or #professional mission that drives you? How has it impacted your journey? Share your thoughts with me in the comments 👇 👇 ! #26daysoftransformationwithC21Cosmetics #MissionDriven #EmpowermentThroughBeauty #C21Cosmetics

🌟 Motivational Monday: The Inspiring Journey of Estée Lauder 🌟 Did you know that Estée Lauder was 48 years old when she started her iconic company? In 1946, with just a handful of beauty products, she founded Estée Lauder Companies. Her story is a powerful reminder that it’s never too late to follow your dreams and create something extraordinary. Estée believed in the magic of her products and the importance of making every woman feel beautiful. Her dedication and innovative spirit not only built a global beauty empire but also redefined the industry standards. Here are a few lessons we can learn from Estée Lauder’s journey: It’s Never Too Late: No matter where you are in your career, it’s never too late to start something new or pursue your passion. Believe in Yourself: Estée’s unwavering belief in her products and vision fueled her success. Confidence and self-belief are key to achieving your goals. Persistence Pays Off: Despite facing numerous challenges, Estée’s determination and hard work never wavered. Keep pushing forward, even when the road gets tough. Innovate and Inspire: Estée’s innovative approach and commitment to quality set her apart. Continuously seek ways to innovate and inspire others in your journey. As we start this new week, let’s carry Estée Lauder’s spirit of resilience and creativity with us. Believe in your dreams, embrace new beginnings, and remember—it’s never too late to shine! ✨ #MotivationalMonday #EstéeLauder #Inspiration #CareerGrowth #StandOutResume

Acknowledging the different identities of consumers is relevant to every industry. I spent years doing this work in the film industry. These efforts are not meant to divide or further marginalize, but to create partnerships, highlight our similarities, and celebrate what makes us all unique. As I now work across a variety of sectors, I see the universal themes that bond each industry in this work. I like to celebrate companies like e.l.f. Cosmetics, who take real action on their mission. Their belief that "anything is e.l.f.ing possible" drives a company that disrupts norms, shapes culture, and connects communities through positivity, inclusivity, and accessibility. Starting today, e.l.f. Cosmetics is taking over Sephora Mexico, both in-store and online, democratizing access to their premium-quality, clean, and vegan products at mic-drop prices. By offering cruelty-free and Fair Trade Certified™ beauty products, e.l.f. empowers their community to express their truest (s)e.l.f. without compromise. This is a brand truly living out its mission, and I’m excited to see the impact they’ll continue to make. E.L.F. BEAUTY #impactmarketing #strategicmarketing #representation #socialimpact #marketing #brandstrategy

 “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” Estée Lauder isn’t just a line of cosmetics. The woman behind the brand is one of the most influential business geniuses of the 20th century, according to a 1998 Time magazine list. And she loved to sell. And so should you. Be passionate about what you’re selling so you can sell your heart out. The secret, like Estée says, is believing in it. https://lnkd.in/gFFCeWEK #unittrust #unittrustconsultant #sales #unittrustinvestment #mypublicmutual #publicmutual #prs #privateretirementscheme

🌟 Reimagine the Beauty Industry with Us! 🌟 JOIN THE MOVEMENT ✊🏽 The time is NOW to transform the beauty industry and harness the power of our culture and community! Latinas in Beauty is rallying together to elevate Latine beauty brands and professionals, making the Brown Space Opportunity an undeniable force. Latine-founded beauty brands are already shaping our world, reflecting the rich diversity and traditions that make our culture shine. From our music to our food, our influence is everywhere—and the beauty industry is no exception. ✨ Did you know? The Latine community outspends their peers by 30% on beauty products! 💄 That’s why it’s time for the beauty industry to invest in the incredible potential we bring. We’re calling on YOU—beauty enthusiasts, CEOs, entrepreneurs, and allies alike—to stand with us. Pledge your support for Latine beauty brands and professionals, and let’s create a more inclusive future together. 💪🏽 When you sign our Pledge for Equity, you’ll join hundreds of Latines and allies who are committed to: 👩🏽🎨 Amplifying Latine beauty creators 💼 Elevating Latine leaders in corporate spaces 💰 Supporting Latine-owned brands through funding and shelf space 🎨 Increasing Latine representation in beauty campaigns As a token of appreciation, when you sign the pledge, you’ll receive our Latinas in Beauty Badge—a symbol of your commitment to equity in beauty. Are you ready to make a difference? Add your name, share your resources, and become part of this transformative movement. 🔗 Sign the pledge today and claim your badge: [link in bio] Together, we’ll shape a brighter, more inclusive future for beauty. 💫 #LatinasInBeauty #PledgeForEquity #LatineOwned #LatinaCreatives #BeautyWithPurpose #InclusiveBeauty #BrownSpaceOpportunity #AmplifyLatineVoices #LatineBeautyMovement #BeautyIndustryTransformation #LatinePower #LatinasInLeadership