The Luxury Cruxx’s Post

European luxury brands may have painted themselves into a corner by dramatically raising prices in recent years, spooking aspirational customers — and testing the resolve of devoted clients. https://lnkd.in/esRA_sEz

What are the things luxury brands should do to level up their #performancemarketing? 🚀 Download our latest Luxury Benchmark report and elevate your game to ace the #holidayseason!   Download the report now: https://lnkd.in/eV3UPW7k   #Assembly #AssemblyEurope #FindChangeGrow #LuxuryBenchmark

🛍 Time for 'Honest Luxury' in the UK 🏴 With recent scandals exposing global luxury brands, now's the perfect moment for 'Made in the UK' brands to shine and redefine what true luxury means. It's clear that many high-end products come with hidden costs—often at the expense of ethics and transparency. UK brands like John Smedley, Globe-Trotter, and Cambridge Satchel are showing the way forward. These brands are committed to keeping their manufacturing processes transparent and ethical. By ensuring every step is within the UK, they're offering something bigger brands can't easily claim: full control and true quality. That's not just a selling point, it's a statement of integrity. 👜💼👗 #MadeInUK #HonestLuxury #EthicalFashion

ASK JAMES! Why Do Luxury Brands Limit Their Production? In this YouTube "shorts" video, I'm asked why luxury brands use the scarcity factor and I gladly and briefly explain the reasons by also using a prestigious brand as an example. https://lnkd.in/ej5TnhQX

This is an excellent article I’m reposting from Daniel André Langer on the “loyalty crisis” for many Luxury brands today and an approach forward. In my personal opinion this doesn’t apply just to Luxury brands but can be modified and used by department stores , premium brands and malls as well. #luxury #premiumbrands #retail #customerexperience #customerfirst #retailleadership

🛍 Time for 'Honest Luxury' in the UK 🏴 With recent scandals exposing global luxury brands, now's the perfect moment for 'Made in the UK' brands to shine and redefine what true luxury means. It's clear that many high-end products come with hidden costs—often at the expense of ethics and transparency. UK brands like John Smedley, Globe-Trotter, and Cambridge Satchel are showing the way forward. These brands are committed to keeping their manufacturing processes transparent and ethical. By ensuring every step is within the UK, they're offering something bigger brands can't easily claim: full control and true quality. That's not just a selling point, it's a statement of integrity. 👜💼👗 #MadeInUK #HonestLuxury #EthicalFashion

As luxury brands grapple with a loyalty crisis, the 4E framework offers a powerful path forward. The latest future of luxury column of our CEO Daniel André Langer offers a deep dive into how to address the current challenges in luxury. Contact us to discuss how we can help you address the challenges for your brand. #4E #daniellanger #extremevaluecreation #luxury https://lnkd.in/gurQG9gy

Luxury Brands There are two types of “luxury” brands. The true luxury brands (such as Caruso, Zio Songzio, and Kingsman) that very few people know of (mainly, the very rich people). These are brands featuring high-quality products made of high-quality materials with extremely high-quality craftmanship.. And the so-called “luxury” brands known by virtually anybody selling low-cost and high-priced products that stupid people with lots of money are buying to feel “superior”.

Why luxury brands need a blueprint for success. Luxury brands seeking growth and continued desirability must be more deliberate with their strategies. Read More: https://lnkd.in/gxuy-yFr #LuxuryCruxx #LuxuryConnect

Dupe culture is more popular than ever, but what does this mean for the future of luxury branding? In our latest Insights article, we explore the rise of dupe culture, its causes and its impact on luxury brands. We also provide case examples to show how luxury brands can leverage the dupe phenomenon to their advantage. Read the full scoop here: https://lnkd.in/ejHyNycg #DutchDesignAgency #Dupes #LuxuryBranding #BeautyDupes #FragranceDupes #MakeupDupes #PerfumeDupes #LuxuryMarketing