LUXASIA’s Post

Beauty by LUXASIANS #486 (Part 2 of 3) - This second post showcases our LUXASIA Malaysia team's omnichannel capabilities for Rabanne's new fragrance launch - Million Gold. In the busy city centre, our talents brought the campaign to life with prominent placements for OOH advertising, followed by a mega outpost at the Centre Court in Mid Valley Megamall, where consumers could immerse themselves in the new fragrance alongside iconic favourites. In collaboration with Rabanne's Fashion house, our talents brought consumers closer to the world of Million Gold in Sephora and learned more about the inspiration behind the new fragrance. Check out more in the video below. Well done Team - Grace Lim, Michelle Yap, Elicia Wee, Cheng Hui Peng, Karen Tang, Angelo Chong, Jia Min Foo, Natalie Yong, Shugene Lim, Tan Hoe Choong and the team under the guidance of Daphne Liew and Marina K. for driving this gorgeous brand-building execution and bringing excitement to Rabanne's newest launch in the market. #rabanne #luxasia #asiapacificomnileader #makingadifference #retail #ecommerce #distribution #consumer #analytics #asiapacific #brandbuilder #omnichannel #talents #drivebrands #developtalents #delightconsumers #omnidistribution #luxury #beauty #niche #luxurygoods #cosmetics #fragrances #home #bathandbody #skincare #drivebrands #developtalents #delightconsumers #malaysia

Thailand is one of Southeast Asia's most developed prestige beauty markets marked by a dynamic retail scene and dedicated consumers valued at USD 770 million last year. This year, many have seen an industry-wide slowdown in prestige beauty as consumers' spending habits shift, “Thailand is a competitive market. The Thai consumer is open to local brands, more than any other market in the region. It’s challenging,” says Regional Managing Director for Southeast Asia Alwyn C. However, it reveals some bright spots in connecting with the Thai beauty consumer. In terms of the skincare category, “Efficacy and a degree of science is important on the skincare side,” says Chief Operating Officer Satyaki Banerjee. “But I think shorter routines resonate more with the Thai consumer.” Across retail, boutique locations are seen to be a hit with consumers compared to traditional department store counters, “They are growing at around 14%, whereas department stores are seeing roughly 4% growth, says Srocha Zbinden, Country Manager of Thailand. Following the launch of LUXASIA's omni-retail concept for niche, luxury brands - escentials, Zbinden observes that "Hybrid formats are the future, because they allow the consumer to have the comfort and benefits of shopping in a department store, but with the experience of a standalone. You have the best of both worlds, it makes it more attractive, and people can use their membership benefits." Consumers prefer experiential formats which provide a comfortable space to experiment with products and are less reliant on beauty consultants or sales associates. Read more about the deep dive into Thailand's beauty market below. Thank you to Oonagh Phillips, Alex Wynne and the BW Confidential Team for this opportunity to share more with the wider community. #bwconfidential #luxasia #asiapacificomnileader #makingadifference #drivebrands #developtalents #delightconsumers #retail #ecommerce #distribution #consumer #analytics #asiapacific #brandbuilder #omnichannel #talents #beauty #luxury #thailand

As Thailand's beauty specialist retail market gears up for an exciting resurgence, it unveils a horizon teeming with boundless growth opportunities. Enterprising retailers are seizing the moment, unveiling captivating in-house brands alongside their existing array of third-party offerings, setting the stage for a spirited battle for market supremacy. The emergence of omnichannel strategies holds the promise of reaching a broader audience, drawing in a diverse spectrum of consumers in pursuit of convenience and diversity.   Furthermore, the burgeoning availability of vegan, organic, and cruelty-free products strikes a chord with conscientious shoppers, infusing the market with an irresistible appeal. Yet, amidst this wave of promise, potential obstacles loom on the horizon.   Challenges like ensuring product authenticity and navigating initial investment costs pose as formidable barriers to growth. However, despite these hurdles, Thailand's beauty specialist retail market remains a fertile breeding ground for innovation and expansion.   Discover how industry players are navigating these challenges in our report: https://lnkd.in/g35YXZAY #yamadaconsultingandspire #yamadaspire #beautyretail #beautyindustry #beautyspecialistretailmarket #thailand #growthopportunities #trends #omnichannelstrategies #challenges #crueltyfreeproducts #innovation #expansion Ryosuke Funayama Leon Perera Go S. Japnit Singh Jeffrey BAHAR Tarek Elhousseiny Adnan Kaddoura Justin Lee Saurabh Sharma Chi Nguyen John Yam yogi priyantoro Albertus Edy Rianto Daniel Faricy David L. Llamas Adeline Lim Andrea Lim Nhu Hua Lijo James Mery Lekatongpessy Bambang Tobing Yoichiro Miyaoka Takafumi Kuramoto Ryo Takahashi Keith Ng, CFA Terence Tay, CPA, CVA Benjamin Foo Tawikarn Kingthong Yoshinori Fujimoto Takuya Makinura Windy Pradipta Marie Teo Prizzy Natacia Sumie Mizugaki Twinkle Khurmi

Join me on my travels as I delve into the highstreets of the emerging fashion capital of the world: Seoul. I’ll be looking at how South Korea’s highstreet brands compare to the European market and whether we will be seeing them on our high streets any time soon. Edition one focuses on CJ Olive Young and CJ Group #koreanretail #kbeauty #retailspotlight #globalexpansion #kbeauty Walk the Highstreets Series - Brand Spotlights : Seoul edition Olive Young As K-beauty has taken the world by storm. Olive Young was top of my list to visit as soon as I touched down in Seoul. The health and beauty store stocks all the holy grail Korean skincare products from brands such as Beauty of Joseon, COSRX and #Torriden. The beauty store, owned by CJ Group have more than 1000 stores across Korea and this year have international expansion plans to open a subsidiary in Japan. How has this omnichannel beauty retailer managed to take over so much of the Korean market? ...Are you inspired by the innovative strategies of brands like Olive Young and their incredible market dominance? As global retail landscapes evolve, having the right talent is crucial to staying ahead. If you’re looking to expand your team with professionals who understand these emerging trends, let’s connect! Reach out to our Plan A Executive Search today and let’s build the future of retail together. Read the full article here:

- 🌍 Torch aims to solve all outdoor needs like Ikea does for home, according to CEO Ben Wirawan. - 💼 The company, founded in 2015, is profitable, with $10M revenue in 2023 and plans for 50 stores by 2029. - 🛍️ Focused on Indonesia, future expansions may include Malaysia, Thailand, and the Philippines. - Want full insights? Subscribe to Tech in Asia to read the entire article.

Chinese luxury brands are steadily capturing the Pakistani market, appealing to local consumers with a blend of affordability, quality, and modern style. A few key factors are fueling this trend: 1. Value for Money Chinese luxury brands offer high-quality products at a lower price point than many Western luxury brands, making them attractive to Pakistani consumers who want luxury without the high cost. Brands like Xiaomi (with products spanning electronics to lifestyle) and Huawei (with premium smartphones and tech accessories) have set a high standard in quality while being relatively affordable. 2. Diverse Product Range and Innovation Chinese brands cater to a broad audience by offering a wide range of products that blend innovation with style. From the latest in technology to fashion and home decor, brands such as Shein and Oppo introduce products that align with global trends, keeping Pakistani consumers engaged with new collections and frequent updates. 3. Strong Digital Presence and Influencer Marketing Chinese brands leverage digital platforms, collaborating with local influencers and using social media effectively. Shein and Xiaomi, for instance, have strong followings on platforms like Instagram and Facebook, where they interact with customers and create a trendy brand image, appealing especially to Pakistan’s youth. 4. Strategic Partnerships and Localized Approach Partnerships with Pakistani retailers and a localized approach have strengthened the presence of Chinese luxury brands. By tailoring products and marketing strategies to the local culture and needs, they establish themselves as familiar and accessible, allowing consumers to trust and connect with their brands. 5. Growth of E-commerce and Fast Shipping With the rise of e-commerce in Pakistan, many Chinese brands like AliExpress and Daraz (a platform acquired by Alibaba) provide easy access to international goods, fast shipping, and secure payment options. This has made luxury goods more accessible, boosting demand for Chinese products. The combination of these strategies is not only expanding Chinese luxury’s footprint in Pakistan but also setting a strong foundation for continued growth in the years to come. #ChineseLuxury #PakistanMarket #LuxuryLifestyle #AffordableLuxury #ChineseBrands #PakistaniConsumers #Shein #Xiaomi #Oppo #Huawei #PakistaniTrends #DigitalInfluence #EcommerceExpansion #StyleAndTech #PakistanFashion #LuxuryForAll #MadeInChina #ConsumerTrends #AsiaMarketExpansion

 🌟 See China’s beauty landscape and how brands can win there now in our latest feature in CEW UK. While e-commerce platforms like Tmall and JD have traditionally been the entry path in China for beauty brands, the market is evolving. Social media platforms like Douyin, described as the Chinese version of TikTok, now play major roles in driving brand impact. “According to a report by Jing Daily, among local beauty brands, Aupres, Proya Cosmetics, and Florasis secured the top three spots in media value, according to WeArisma. Pechoin and Flower Knows followed closely behind.” By collaborating with influential sources on Douyin, as well as various social media platforms popular in China, these local brands were able to generate top media values in the highly competitive Chinese market. Read the full article below:  https://lnkd.in/ecdUDZRY #wearisma #jingdaily #cew #cewuk  #luxurybrands #influentialsources #influencerdata #influenceranalytics #influencermarketing #celebritypartnerships #luxury #luxuryfashion #chinesemarket #chinesebeauty #douyin #aupres #proya #pechoin #flowerknows #florasis #tmall #jd #tiktok

🌟 Differences between Watsons and Sephora in APAC🌟 Choosing the right retailer to showcase your products is crucial for your brand's success. Both Watsons and Sephora offer unique opportunities, but let's explore the differences to help you make an informed decision. Market Presence: 🛍️ Watsons: With over 8,000 doors across 15 markets in APAC, Watsons has a deep penetration, making it highly accessible to a wide consumer base. 🏬 Sephora: Operating over 400 doors (with a significant presence in China), Sephora provides a premium experience tailored to affluent consumers. Singapore accounts for nearly half of the region's business. Price Point: 💰 Watsons: Known for affordability, Watsons caters to budget-conscious shoppers with accessible price points. However, it also carries higher-end brands like Dr. Wu and Olaplex, offering products up to $100. 💄 Sephora: Positioned as a higher-end retailer, Sephora offers luxury brands, but blurs lines with more affordable options like its own brand, The Ordinary, and The Inkey List. Shopping Experience: 🛍️ Watsons: Offers a bustling in-store environment with various brands and promotions. While some stores feature innovative concepts like sustainable areas and online consultations, they tend to be more crowded. 💅 Sephora: Provides a luxurious and personalized in-store experience with expert beauty advisors. Some stores merchandise by skin condition or product groups rather than brand, enhancing the shopping experience. Ultimately, your choice between Watsons and Sephora depends on your brand's positioning, target audience, and marketing objectives. However, with the lines between affordability and luxury blurring, careful consideration is essential. If you're considering entering the APAC market, it's crucial to understand the pros and cons of each retailer. DM me for a quick exploratory call on Watsons vs. Sephora and how to navigate this dynamic landscape. #Beauty #Skincare #Makeup #Watsons #Sephora #BrandPresence #APACBeauty

Kiko Milano is Set to Open in Indonesia Italian beauty brand, Kiko Milano is set to open its first ever stand  alone store in Indonesia. Their first ever store will be located in Senayan City at the Lower Ground Floor, replacing Innisfree. Kiko Milano offers various beauty products from Lip products - glosses, balms and lipsticks with affordable pricing. It is a place to go for shoppers for having a good quality of make up with affordable price. Currently, Kiko Milano has more than 1,000 stores in 66 countries all over the world, also available in Thailand. Kiko Milano Indonesia is the newest brand by MAP Fashion. #KikoMilano #KikoMilanoIndonesia #SenayanCity #MAPFashion #RetailIndonesia

China’s luxury market is booming! With a growing middle class and a surge in demand from lower-tier cities, the landscape is rapidly evolving. Key trends include increased digital and social media engagement, a shift towards fashion and jewelry, and the need for cultural insight and localized marketing for brands. Insights from Beijing, Hong Kong, and Southeast Asia Beijing: Periodicals in Beijing report that digital and social media platforms like WeChat and Weibo are essential for luxury brands to engage with Chinese consumers. The integration of e-commerce features within these platforms allows for seamless shopping experiences that align with consumer preferences. Hong Kong: In Hong Kong, luxury brands are focusing on creating personalized shopping experiences. South China Morning Post highlights the importance of virtual consultations and bespoke services, which resonate well with affluent customers seeking exclusivity and personalized attention. Southeast Asia: Online authorities in Southeast Asia emphasize the importance of localized marketing strategies. According to a report by the Bangkok Post, understanding local cultural nuances and consumer behavior is crucial for international brands to succeed in this diverse and rapidly growing market. Expert Opinions from China Retail & LinkedIn: Linda Liu, a retail analyst from Shanghai, mentions that "Brands must leverage live-streaming and influencer collaborations to capture the attention of young Chinese consumers. The dynamic nature of social media in China requires brands to be agile and innovative." Chen Wang, an e-commerce strategist in Beijing, notes, "Localization is key. Brands that understand and incorporate Chinese culture into their marketing strategies see significantly higher engagement and loyalty." iResearch China highlights that luxury brands like Louis Vuitton and Chanel have successfully integrated their online and offline channels, creating a seamless shopping experience that caters to the sophisticated tastes of China Daily reports that there is a growing trend towards sustainability in luxury fashion. Brands that emphasize eco-friendly practices and products are gaining favor among Chinese consumers, who are becoming more environmentally conscious. Key Strategies for Success Enhanced Online Experience: Utilize augmented reality and virtual try-ons to create immersive shopping experiences. Personalization: Offer virtual consultations and custom design services for a tailored shopping experience. Localized Content: Tailor online content to meet local tastes and preferences to succeed in diverse markets. International brands must adapt to these changes to capture the immense opportunities in China. #DigitalMarketing #LuxuryBrands #MarketTrends #GlobalBusiness #ConsumerBehavior #MarketingStrategy