LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy.
Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings.
In a conversation with Business Today TV, Pushpa Bector, Senior Executive Head of DLF Retail, shared insights on the current shopping trends in India, noting that this is the longest wedding season in many years. She highlighted that not just women but men are now actively participating in wedding shopping. "The men's wear collection is performing well, and many of our brands are requesting larger spaces to offer a more experiential shopping experience. Millennials are also shopping in a big way, and we have seen stable footfalls since last year, returning to pre-COVID levels. Spending per shopper has increased by up to 40%, depending on the property," she said. Bector also mentioned that many new brands are entering the Indian market, with ongoing discussions with some of the best global brands. Watch this exclusive on Business Today TV.
#IndianWeddings#WeddingShopping#ShoppingTrends#DLFRetail#PushpaBector
Watch: https://lnkd.in/e9E5b78S
In this Era where brands are reaching to the new height of success, let us dive into "Sephora's" brand strategy and its case study.
It entered India by partnering with Arvind Fashions, a subsidiary of Lalbhai Group in 2012. Their flagship store in Gurgaon brought luxury beauty to Indian customers. In 2020, Reliance Retail acquired Sephora's Indian operations, giving the brand an even stronger retail network to tap into. Sephora knew how to make an entry! Sephora's omnichannel approach is pure genius. With 26 stores across major cities, they built a physical presence that turned heads. And as the digital shopping boom hit, Sephora was ready with its robust e-commerce game on Myntra, Amazon, and their own website.
Beauty is just a click away!
Sephora's premium pricing keeps it aspirational and exclusive.
Their Beauty Pass loyalty program is a clever way to retain customers who love their dose of luxury. Seasonal discounts? Yes.
But deep cuts? Never. Because luxury doesn't come cheap! It's indulgence, not just a purchase. Nykaa may dominate the mass market, but Sephora holds its ground in the premium space. Brands like Huda Beauty and Kylie Cosmetics may be rivals, but Sephora's vast selection keeps beauty lovers coming back for more.
And this is how Sephora has taught us, It's not about being everywhere, it's about being exclusive.
#sephora#brand#superior#casestudy#thirdeyeblindproduction#digitalmarketing#influencermarketing#production#productionhouse
The beauty landscape is evolving as global consumers embrace a unified marketplace.
🌎 There's a significant portion of the population under 35 with high social media usage
🌎 In India, 80% of beauty is sold through brick-and-mortar. Omnichannel retailing and localization are crucial
🌎 In the Middle East, Sephora covers over 50% of the market; standalone retail is challenging
🌎 In India, Instagram and YouTube are leading due to the TikTok ban
🌎 In the Middle East TikTok is a major platform, focusing on skincare and instant gratification purchases
#GlobalTrends#OmnichannelRetailing#Sephora#MiddleEast#India
Read more on:
https://lnkd.in/ebrxSkjr
💥 Will Sephora's Next Move Shake Up India's #Beauty Market 🤳 ? Uncovering the Untold Story 🔍 !
Since entering India in 2012, Sephora has cautiously expanded with around 30 stores and an estimated revenue of ₹500 crores, primarily offline. Despite this slow pace, Sephora’s global prowess—boasting annual revenues in the late teens billions—reflects its potential to redefine the Indian beauty market. 👄
🌍 Global Success:
Globally, SEPHORA excels with innovative omnichannel strategies, integrating state-of-the-art digital experiences that account for nearly 40% of its sales. This robust model has helped it achieve a record year with significant profits and growth worldwide.💄
🌟 🇮🇳 India’s Beauty Battle:
In India, the beauty market, valued at around $20 billion, is ripe for a premium segment surge. Yet, Sephora's cautious online endeavors through limited partnerships have not mirrored its global strategy, giving local players like Nykaa room to dominate with a predominantly online model.
Nykaa has effectively captured the online-first audience, becoming a market leader, while Tira is navigating to find its foothold with a strategy reminiscent of Sephora’s but without the robust omnichannel support.
💡 Potential Shift:
With its global online success and omnichannel integration, Sephora could significantly disrupt the Indian market. By deploying a dedicated online platform and leveraging technology for personalized services, Sephora could challenge the current market dynamics, dominated by Nykaa’s online-first approach and Tira’s emerging presence.
🔮 Forward-Looking:
As the premium segment is poised to grow at over 15% CAGR for next ~5years, the introduction of Sephora’s full-scale online operations and advanced omnichannel experiences could redefine luxury beauty retail in India. 🔎
🤔 What’s Next?
Can Sephora leverage its international expertise to revolutionize the Indian beauty market? How will it impact the strategies of local leaders like Nykaa and new entrants like Tira from the house of Reliance Brands Limited?
👇 Share your insights below!
#BeautyIndustry#RetailInnovation#Omnichannel#SephoraIndia#Nykaa#MarketLeaders#DigitalTransformation#LuxuryBeauty#OnlineSales#Ecommerce
𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗼𝗻 𝗯𝗿𝗮𝗻𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗵𝗲𝗹𝗽𝗲𝗱 𝗔𝗽𝗽𝗮𝗿𝗲𝗹 𝗚𝗿𝗼𝘂𝗽 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘀𝘁𝗮𝗴𝗴𝗲𝗿𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵.
Apparel Group is a retail conglomerate that caters to a global audience with its diverse brand portfolio of 80+ brands from USA, Canada, Europe, Australia and Asia. The brands include Victoria’s Secret, Charles & Keith, Aldo, Bath & Body Works, Tim Hortons, Ingot, R&B, Beverly Hills Polo Club and more.
In its journey of digital transformation, Apparel Group encountered several challenges that disrupted the consumer experience of shoppers online, leading to lower conversions and repeat purchases. To solve these challenges and many more the leadership at the group partnered with GreenHonchos - a full-stack digital commerce enabler credited for helping global retail brands scale seamlessly online. The team at GH not only helped the Apparel Group improve the consumer experience on its brand platforms but also achieved exponential business growth in a definitive timeframe.
Watch this video and discover how Apparel Group India successfully navigated its digital transformation journey in the evolving omnichannel retail landscape.
Accelerate the growth of your retail brand using Digital Transformation Strategies today: https://lnkd.in/gqnGx65r
.
.
.
.
.
#apparelgroupindia#apparelgroup#greenhonchos#testimonial#clienttestimonial#beauty#lifestye#retailbrands#onlineretail#digitaltransformation#onlinegrowth#b2c#d2c#d2cbrands#vitoriasecrets#bathandbody#digitalcommerce#commerce#onlinebrands#eretail
🤝🏽 📲 𝗡𝗮𝘁𝘂𝗿𝗮 𝗵𝗮𝘀 𝘁𝗲𝗮𝗺𝗲𝗱 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗠𝗲𝗿𝗰𝗮𝗱𝗼 𝗟𝗶𝗯𝗿𝗲 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝗶𝘁𝘀 𝗳𝗶𝗿𝘀𝘁 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝘀𝘁𝗼𝗿𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 in Brazil 🇧🇷 this week, expanding to Argentina 🇦🇷 by year-end, with a successful pilot already running in Chile. 🇨🇱
Consumers can enjoy fast delivery, including same-day service in major cities like São Paulo and Rio. The partnership with Mercado Libre will offer 200 personal care, skincare, makeup, and fragrance items.
💬 “W𝘦 𝘩𝘢𝘷𝘦 𝑝𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘯𝘦𝘸 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴, 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘤𝘢𝘯 𝘯𝘰𝘸 𝘦𝘯𝘵𝘦𝘳 𝘵𝘩𝘦 𝘣𝘢𝘴𝘬𝘦𝘵 𝘰𝘧 𝘔𝘦𝘳𝘤𝘢𝘥𝘰 𝘓𝘪𝘣𝘳𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘸𝘩𝘪𝘭𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝑝𝘶𝘳𝘤𝘩𝘢𝘴𝘦 𝘧𝘳𝘦𝘲𝘶𝘦𝘯𝘤𝘺 𝘰𝘧 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘕𝘢𝘵𝘶𝘳𝘢 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴,” says Paula Andrade, Natura's VP of Omnichannel.
💡 Did you know? 𝗧𝗵𝗲 𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲𝘀 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗴𝗿𝗲𝘄 𝗼𝘃𝗲𝗿 𝟴𝟬% 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱 𝗾𝘂𝗮𝗿𝘁𝗲𝗿 𝗼𝗻 𝗠𝗲𝗿𝗰𝗮𝗱𝗼 𝗟𝗶𝗯𝗿𝗲, 𝘄𝗵𝗶𝗹𝗲 𝘀𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗮𝗻𝗱 𝗵𝗮𝗶𝗿 𝗶𝘁𝗲𝗺 𝘀𝗮𝗹𝗲𝘀 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝟯𝟱%. With over 18 million monthly users in the beauty segment, this move could be a game-changer for Natura.
𝗗𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝗶𝘁𝘀 𝗳𝗼𝗰𝘂𝘀 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗱𝗶𝗿𝗲𝗰𝘁 𝘀𝗮𝗹𝗲𝘀 𝗰𝗵𝗮𝗻𝗻𝗲𝗹? With 900 #stores in Brazil, 3.5 million #consultants in Latin America, and now #ecommerce, Natura is strategically broadening its reach.🌎 📈
Read more here: https://lnkd.in/g4rZ9APW#Natura#MercadoLibre#BeautyIndustry#Ecommerce#BusinessGrowth#LatinAmerica#Innovation#DirectSales#ConsumerExpansion
Expanding Horizons: Abercrombie & Fitch x Myntra Partnership 🌏
Abercrombie & Fitch Co., the iconic American lifestyle retailer, is making bold moves in India! With a multi-year franchise partnership with Myntra, the brand is set to strengthen its retail presence through physical stores and e-commerce platforms.
This collaboration marks a significant step in expanding their footprint in the Indian market, reaching a broader audience and redefining fashion accessibility.
At D2C Junction, we’re thrilled to see global brands leveraging the power of omnichannel strategies to connect with diverse consumers.
#AbercrombieAndFitch#Myntra#D2CJunction#FashionRetail#EcommerceInnovation
As we gear up for Diwali, the buzz in the retail sector is stronger than ever! With festive shopping in full swing, brands are pulling out all the stops to create extraordinary in-store experiences. But how are they standing out in a sea of offers and promotions?
In my latest article, I explore how retailers are blending tradition with cutting-edge innovation this festive season. From AR/VR-powered shopping to exclusive in-store offers and pop-up stores popping up everywhere — the focus is on creating memorable, immersive experiences for consumers.
With foot traffic soaring, celebrity endorsements, loyalty programs, and even omnichannel strategies are making this season truly special for both brands and shoppers. Curious to learn how brands are capturing the festive spirit in new and exciting ways?
Check out my insights and let's chat about how we can make this Diwali a retail success for your brand!
https://lnkd.in/dDteMfRU#UnwrappingInnovation#FestiveShopping#Diwali2024#RetailTransformation#InStoreExperience#OmnichannelRetail#LoyaltyPrograms#MarketingInnovation#CPMIndia
In today's world, with social media drastically reducing attention spans, brands must find ways to completely appeal to consumers' senses and grab their attention.
Especially for younger generations of luxury goods consumers who are constantly online, plain old shops and boutiques are no longer enough to draw them in.
This is where Retailtainment comes into play. By allowing consumers to interact and engage with the shop itself, it creates a sense of urgency and excitement that encourages them to visit and share their experiences online.
Shopping shouldn't be a boring or hectic task; it should feel like an adventure. Businesses can strategically integrate engaging activities, events, or experiences into their retail spaces to transform a traditional shopping trip into a memorable one. Customers today not only want to buy products but also want to create memories that they can share online.
Scroll down to learn how DIAM DISPLAY INDIA PRIVATE LIMITED can help you venture into the retailtainment space!
#retailtainment#retailinnovation#shopperengagement#retailer#retailindustry#luxurybrands#luxuryfashion#luxurylifestyle#highendfashion#luxuryretail#beautyretail#visualmerchandising#DIAMGroup#DiamIndia
Advisory services for HNI UHNI | Consultative Selling | B2B | B2C | Speaker | Connecting businesses | HNI/UHNI I Client and Brand management I Stakeholder mentoring I Enterprise Services
5dKeep growing