Luke Flunder’s Post

View profile for Luke Flunder, graphic

Founder of Luke Flunder’s Wine World. Working with wine businesses to increase their visibility and sales.

WineGB's most recent report showed that 19% of sales for English wine producers come from cellar door sales. I know this figure is likely much higher for smaller producers. Currently, visiting a vineyard in the UK, especially in more rural areas, is typically a one-day activity. Instead of a shop that strips the personality out of the wines, could there be a hub created with a working vineyard that is easily accessible to consumers and showcases wines from the entire region? This is just an idea—perhaps not entirely feasible—but such innovative concepts are exactly what the industry needs at the moment. #wine

  • chart, pie chart
Dave Clazey

Architecture Specialist - I help people find jobs and clients find people, I have been doing this for 23 years!! - 07534506197 - dave@stellarrecruitmentgroup.com

5mo

Any in the North East that you know of Luke ? I love a brewery visit but not sure if the North East climate is any good for Wine !

Olivier Freymuth

Freelance Consultant I Wine, Food & Beverage | Green Tech | Buyer / Sales / Business Development / PR & Advocacy

5mo

Luke Flunder Insightful. Couldn't agree more. Does make you wonder as to why there arent more CD/D2C driven sites as you mention created as unifying destinations. It isn't specific to wine. I am at a loss to understand how, when it comes to British fine produce, you still see so many farms (say, cheese, charcuterie for instance), where the Door is more of a complication to visit than its worth.

Dave Green

Sales Director at Humble Grape

5mo

Very interesting Luke. I think an English Wine Shop in Woodbridge or Framlingham listing all skus on the current market would be a huge draw

Michelle Parish

Operations and Projects Specialist, professional plate spinner!

5mo

Great perspective, it’s been a dream to do this for the south west region.

Jonathan Rodwell

Widely experienced Viticulturist and Winemaker with an extensive international career in managing premium wine estates and all areas of grape growing operations, winemaking and brand quality development.

5mo

The regional wine centre / shop model is quite common across European wine regions . Generally a supporting marketing piece which can become slightly difficult to cost justify over time

Like
Reply
Fran Bridgewater FCIM - CMO Chartered Marketer

Independent wine writer, environmentalist & brand strategist | Libération Tardive Foundation | 32 vintages nurturing the success of iconic wineries | Andes Wines European Editor | wine, spirits & gourmet food judge

5mo

Great initiative Luke, perhaps one of the super organised regional organisations such as Vineyards of Hampshire, Wine Garden of England or Sussex Modern could run a pilot scheme 🍇🥂✨🍾🍷🛍️

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics