Loyalty Status Co’s Post

Loyalty Status Co CMO, Erin Murray, joins Julia Menez from #GeobreezeTravel in an interesting discussion about how loyalty programs measure and reward customer value through status. Key messages include: ✨ Points and miles drive transactional loyalty but Status drives that deeper emotional loyalty that all brands are chasing. ✨ Advancements in tools, technology, and AI enable brands to better measure customer value—both current and potential—helping them decide where to invest and what status benefits to offer. ✨ Status is a tangible way to demonstrate trust- a foundational element of any relationship. If a member has status the brand trusts that they'll be the primary choice and the customer trusts their travel experience will be seamless and rewarding. ✨ Airlines are leading the way by unbundling status perks and tailoring tier benefits by customer. This trend enhances personalization, boosts engagement, and maximizes ROI by focusing only on the benefits that matter most to each customer. Listen at 👇 https://lnkd.in/gDYqeJ7f

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