Helping Accounting Professionals Double Their Income While Working Half The Time | Price and Profit Coach | Keynote Speaker
🤔 Ever wonder why some accounting firm owners seem to effortlessly attract premium clients while others constantly struggle? Well, your biggest competitor isn't another firm. It's your thoughts and beliefs about what to charge for your services. Firm owners sabotage their own success without even realizing it. You've been taught to look externally—comparing your rates, scanning competitor pricing. But the real battle? It's happening between your ears. Your pricing isn't just a number. It's a reflection of how you perceive your own worth. When you undervalue your expertise, you're not just leaving money on the table. You're sending a powerful message to potential clients about the caliber of your services. Lower prices don't attract better clients—they attract clients who will drain your energy and underappreciate your skills. Imagine flipping the script. What if your pricing communicated confidence, expertise, and transformative value? Here's your first step: Spend 20 minutes this week writing down every single way you create value for your clients. Not just services—outcomes. Financial peace of mind. Strategic guidance. Business growth acceleration. This matters because your value isn't measured in hours. It's measured in the impact you create. What are some of the pricing challenges that you know firm owners experience? #ValuePricing #AccountingProfessionals #BusinessGrowth #EntrepreneurMindset
It's essential to understand that pricing is not just a number but a reflection of the value you bring to the table.
Right, charge on the value you provide. Sometimes, people are also scared they won't be able to attract new clients so they don't raise their prices. Just believe in your worth.
Speaker & Small Biz Brand Strategist Unmasking Your Brand's Authentic Identity
3wYour suggestion to write down every way you create value is brilliant. I’d also add this: While you’re listing those outcomes, pour yourself a strong coffee (or something stronger) and reread that list out loud. Bask in the glow of how awesome you are. Because if you don’t believe in the value you bring to the table, why should your clients?