LogRocket’s Post

I'm guilty and if you are in tech, you probably are as well. We have a feature first mindset. Feature X, Feature Y, Feature Z...we list them out in bullets. Speeds, %'s, you name it. But here's the thing... Your customers are saying "so what?" We need to flip the script and start with a benefit-first mindset. Here's how you do it, leverage the "Feature - Capability - Benefit" technique. List out the feature, it's capability, and how it's benefitting your customer. For example: Feature - Improved battery life Capability - All day battery Benefit - Leave your charger at home Have you ever gone in to work and left your laptop charger at home? Yeah, not fun. This benefit hits at the customer's emotion. PS - Oh yeah and one last thing, 🤖 AI IS NOT A BENEFIT TO THE CUSTOMER 😊 Learn more about Features vs. Benefits in my latest LogRocket Product Management Blog post here: https://lnkd.in/eNFei3Um #productmanagement #productmarketing