Today we are thrilled to introduce a bold new brand identity for Lobos 1707 and a new integrated brand campaign titled, UnDOMESTICATE. Inspired by the symbol of the Wolf, the UnDOMESTICATE campaign and accompanying aesthetic refresh is a call to break free from conformity and rediscover the instinctual, fearless spirit that lies within us all. The campaign, developed in partnership with creative agency Hudson Rouge, welcomes viewers to the Center for Human Un-Domestication – a retreat that helps individuals unleash their inner wolf and live their life unapologetically. The resort’s resident Wolf companion is joined by the enigmatic Wolf Whisperer, a guide who interprets the wolf’s wisdom and spirit, leading the audience on a journey towards joyful, unchained living. In this idyllic world, the core ingredients for human un-domestication include fresh limes, sea salt, chili, ice, and, of course, Lobos 1707 tequila.
UnDOMESTICATE
https://www.youtube.com/
Lobos 1707
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CREDITS Branding Agency – Landor Executive Client Director – Kate Weber Senior Client Manager – Maddie Hall Executive Creative Director – Ada Mayer Creative Director – Luis Aboyte Motion Creative Director – Luis Juárez Senior Designer – Regina Marin Motion Designer – Jonathan Gil Motion Designer –Gustavo Grados Executive Strategy Director – Katia Kreft Executive Strategy Director – Catherine Frederick Strategy Director – Ally C. Strategy Analyst – Joseph Givens Regional Executive Director, Naming & Verbal Identity – Julie Doughty Senior Naming & Verbal Identity Manager – Max Fries Executive Director, Brand Performance – Erik Long Brand Performance Analyst – Graeme Lindsay Implementation Director – Ed Sarge
Lobos 1707
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CREDITS Advertising Agency- Hudson Rouge Chief Creative Officer- Jon Pearce Creative Director/Art - Todd Houlette Creative Director/Writer - Howard Collinge Junior Art Director – Grace Bastyr Head of Integrated Production – Mary Ellen Verrusio Executive Producer- Mary Ellen Verrusio Producer – Tom Mishra Sr Art Producer – Loni Pont Business Manager- Ken Dumm Senior Talent Managers- Angela Martin, Bobby Ruple, Cassie Williams Chief Executive Officer- Michael Stefanski Group Account Director: Christian Boe Account Manager- Nadia iIsmail Chief Strategy Officer- Janet Oak Associate Director of Strategy- Cam D’Auria Production Company- Stink Films Director- Hernan Corera Executive Producer- Mung Maclagen/ Ben Davies Line Producer- Ash Lockmun Director of Photography- Bakatakis Thimios Editorial Company- Cosmo Street Executive Producer- Anne Lai Editor- Mark Potter Associate Editor – Ryan Hennessy Post / VFX Company- preymaker Finishing Producer- Jacob Weeks VFX Lead- Edward Lopez Color Grade Company- Rare Medium Color Grade Artist- Mikey Rossiter Producer- Heath Raymond
FINE
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Congratulations! We're thrilled to be brand partners for such an incredible project.
Lobos 1707
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CREDITS Lobos 1707: Joanna Darst– VP, Consumer & Digital Marketing Elaine King- VP, Trade Marketing & Strategic Events Allison Banks- Director, Trade Marketing Jamie Gordon – Director, Trade Education & Mixology Jonathan Salazar, MBA - Sr. Manager, Digital, CRM & Media Bianca Wilson – Sr. Manager, Strategic Partnerships & Consumer Experiences Cristina Jerome- Sr. Manager, Social & Culture Brittany Fox- Sr. Manager, Creative Operations Natalia Pasternak - Manager, Marketing Operations And our Founder and CCO: Diego Osorio
Lobos 1707
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CREDITS: Music / Original Music Company- Crystal Creative Creative Director / EP- Tommy Phelan/ Chad North Audio Finishing- Heard City Post Engineer / Mixer- Mike Vitacco Producer - Dylan Stetson
Kate Weber
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Thrilled to see this all in the wild and honored to be a part of the ride.
Joanna Darst
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Let's GOOOOOOOOOOOO! 🐺 🐺 🐺
Ariel Moses
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Congratulations!!! Thrilled to be a part of this team.
And our Partners at Icon Media Direct, FINE, PMK•BNC, & Everything Clicks: Minnie Dimesa - EVP, Advanced Media Dama Montalvo-Mead - Executive Director, CS Karenna Case - Account Manager Lori Dunkin - Managing Director Bethany Calahan - Sr. Paid Media Strategist Misty Foster - Digital Marketing Specialist Laura Hubler - Sr. Project Manager Ariel Moses - SVP, Brand Communications Dana Stein - VP, Brand Communications Nicole Cappuccio - Account Manager, Brand Communications Grace Fitzgerald - Account Executive, Brand Communications Jillian Wynn - Assistant Account Executive, Brand Communications Brianna F. - Digital Strategist