"Liz is the #1 marketer to follow on LinkedIn." - Her Mom | Owner Content Phenom | SaaS Investor | contentphenom.com
The 2 questions all websites should answer: (in under 8 seconds) 1. What is your product? 2. How is it superior to competitors? It's simple. Yet difficult to do.
Alex Hobcraft 🤔
5mo
2 plumbers have ~80 Google reviews scoring 4.8 (to demonstrate they’re “equally” qualified) How do you demonstrate you fix toilets better? I find all trades messaging say exactly the same thing. “Trusted, fast, quality” all the same words. Is saying you’re superior really showing your superior?
Kateryna Ryndiuk
5mo
Yes, it's simple, but it's surprising how many companies make it harder than it needs to be. Some websites don't even make it clear what industry they're in! This their approach leaves me with more questions than answers.
Peter Butler
5mo
Sometimes it’s not that easy with common services like plumbing but the way to stand out is saying something different and unique like, the best example, Liquid Death. It’s a water company and not superior in any way but differentiated in their branding and messaging. I think this is the a great strategy in saturated markets. Catching their attention, saying something different and looking unique gives you more opportunity and an edge. It also helps you be more memorable which is key. There’s a plumbing company in California where their messaging says “we don’t stink” - the job has then dealing with none preferable smells - helping them differentiate, be unique and very memorable.
It is simple, and it is VERY difficult to do. If you have a single product, then achieving this is much easier than if you have a portfolio of products. If your portfolio is large, then what I would suggest needs to come across very quickly is who you are, what you are trying to achieve, and what kinds of challenges you uniquely solve.
This works only for customers who are solution-aware. For others, you need to add a third question: How is this better than your current process?
It's crucial for websites to quickly convey their unique value proposition to visitors.
Aurelian Boabes
5mo
Your website should answer whatever question your prospect might have.
Tabitha Williams
5mo
I'd like to add 3. How does it help your customers
I just came across a website that needed two links clicked before I could even figure out what service they offered. They really like their jargon and mission statements.
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5moAlso 3. Who it's for The number of companies that fail to mention their category or ICP in their hero still surprises me. You too Liz Willits?