Live Nation for Brands’ Post

“Today’s culture is built on yesterday’s subcultures, especially in music.” – Russell Wallach In a world where culture is marketing’s ultimate cheat code, tapping into subcultures and subgenres helps brands truly breakthrough. Live Nation’s Russell Wallach dives into how fans shape their identities through music and how brands can connect authentically year-round by getting in on the ground floor of culture. Read more: https://bit.ly/4dWDUaD

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