"Nostalgia is most interesting and effective when it’s tapping into something real and true about the brand and its history, not just latching on to a trend for the sake of it. When you can hit those intersection points, it can be really powerful." Well said, Eric Tsytsylin. Get the full story on Marketing Dive: https://lnkd.in/gBaKB8M3
My two favorite divas
Fixes broken and unhealthy brands. Business Advantage Designer. Brand Building. Creative Direction. Strategy. Ex-McCann—Saatchi—Cheil
3dNostalgia is powerful because there is memory and emotion involved. Brands that are able to tap into these do really, really well.