Linktree’s Post

🛍️ The future of commerce is creator-led As creators shape how we shop, Linktree is evolving from a link-in-bio platform to a commerce powerhouse. Our partnerships with major brands like Amazon, Target, and SEPHORA through Linktree Shops are just the start. By simplifying how creators connect their audiences to the products they love, we’re empowering them to thrive in the creator economy. Our latest Creator Commerce Report underscores why this evolution matters: 📈 Creators are driving massive traffic. In 2024, 20% of the 1.3B average monthly clicks on Linktree were commerce-related. On Black Friday and Cyber Monday, clicks surged by +150%. 🤝 Authenticity is key. 63% of creators won’t promote products they don’t believe in. This “persuasion currency” builds trust and drives sales. 💰 Income remains a challenge. 70% of creators earned under $49,000 last year, and inconsistent monetization remains a top pain point. Creators deserve tools that help them thrive and brands need an easier way to reach audiences authentically. We couldn't be more excited to be doubling down on commerce to make this happen. 💬 I’d love to hear your thoughts. How do you see creators shaping the future of shopping? What have you purchased lately because a creator you trust recommended it?

About 70% of influencers earn $75,000 or less each year, with affiliate revenue streams providing the bulk of that, while brand partnerships are less reliable for generating income. That's according to a survey of 1,562 creators by Linktree, the Melbourne startup that created link-in-bio, which is used by celebrities and creators wordwide to connect their social media followers to external websites. The report found that the biggest pain point for influencers is producing consistent content (59%), followed by uncertainty around changing algorithms on social media platforms (55%). Linktree found that online sales periods create the most valuable moments for influencers — with Black Friday and Cyber Monday causing a 150% increase in clicks on influencers' link-in-bios. "Authenticity is key. 63% of creators won’t promote products they don’t believe in. This 'persuasion currency' builds trust and drives sales," said Alex Zaccaria, Linktree Co-Founder, in a post on LinkedIn. How do creators influence your purchasing decisions? Comment below. By Marty McCarthy See the full report here: https://lnkd.in/gdRFMsyZ

🚨Linktree’s Creator Commerce Report 🚨 Creators are the driving force behind modern commerce, but it ain't easy... 💰 70% of creators earned under $49,000 last year. 😫 Most creators cite algorithm unpredictability and the grind of content production as real challenges. 📈 Despite all this, in 2024 alone, retail and commerce links drove 20% of Linktree’s 1.3B average monthly clicks. And as we're headed into Black Friday Cyber Monday, we'll see click spikes of +150%! At Linktree, we’re listening to creators. It’s why we’ve launched Linktree Shops in partnerships with Amazon, Etsy, Target, and countless other brands. With now a catalog of literally millions of products, Linktree is empowering creators to seamlessly connect audiences to products they trust. Check out your favorite creator's Linktree and ping me if you're interested in putting up some of your own recs! This shopping season, we're buying through authentic curation ✨

The Future of Commerce is Creator-Led* *Mic drop - exit stage left. Alex Zaccaria's post perfectly captures what so many of us are seeing: creators aren’t just shaping commerce, they’re leading it. From driving massive traffic to redefining authenticity in advertising, creators are the backbone of modern commerce. At BYRDLI, we’ve watched this transformation firsthand in the travel space. Creators are no longer just influencers; they’re business owners, curators, and innovators. They’re building travel businesses that align with their personal brands, inspiring their communities to explore the world in more authentic and meaningful ways. What resonates most from Alex’s post is the need for sustainable monetisation. For creators to truly thrive, they need tools and platforms that empower them to build consistent, long-term revenue streams. It’s why we’ve focused on providing creators with the means to not only monetise their influence but also own their space in travel. This isn’t just the future of commerce, it’s the future of connection, creativity, and community-driven growth. I’d love to hear how others are seeing creators drive change in their industries. What’s the most impactful creator-led moment you’ve experienced this year? #creatoreconomy #travelandleisure #travel #travelindustry #hospitality #traveltechnology #creator #creators #changemanagement #techfounder #founderthoughts #startupjourney

“The future of social commerce for creators is centered on making direct-to-consumer sales easier, highly personalized, and overall more profitable” Linktree Creator Report 2025 Our product is centered around solving the social commerce question in the travel industry. Over the next 10 years a significant amount of travel bookings will be transacted through social pages and bespoke, unique travel communities. #traveltech #linktree #socialcommerce #scale

Are you maximizing #BlackFriday? For businesses, imagine driving not just a one-day revenue boost, but sustained growth all year round. At Marqo, we’ve been helping brands like Redbubble do just that. Here’s what Redbubble have achieved with our end-to-end vector search engine: + $9M in incremental revenue due to 3.85% increase in average search revenue + 30% improvement in add-to-cart rate for descriptive queries + 2.3% increase in average order value Read the full Redbubble case study here: https://lnkd.in/emPNd_hA Book a demo to see how Marqo can improve your search and recommendations: https://lnkd.in/eD8rMUbV

What's a feature store, and what does it have to do with ClickHouse? A few months ago, we wrote a detailed blog post that explored the answers to these questions, and now we've summarised it all in a 5-minute video. Let us know what you think!

Has Temu’s growth reached a tipping point? As I shared with CNN this week, Temu’s aggressive expansion has created an imbalance of incentives: consumers want better, cheaper goods faster; sellers want to sell more at higher margins; and Temu wants to see recurring revenue to justify its massive marketing investment while ensuring growth in seller services to smooth out earnings. And the recent protests and sellers mobilizing against the platform is exhibit A. Discontent has been brewing for a while and finally reached a tipping point. The sellers have had it. They are angered by the lack of transparency and communication regarding hefty fines, the platform’s power to arbitrarily adjust prices in the “全托管” (full fulfillment) model, and the crushing reality that it’s almost impossible to make a profit selling on Temu. It will be interesting to see if a case for legal class action against Temu will emerge soon. https://lnkd.in/eCyp8Mb5

Waterdrop was having trouble penetrating the US market. In a market with many better-known alternatives and a higher price point it was a challenge. Nectar came in with a plan to improve content and shopping experience. Build brand recognition. And build up product subscribers, knowing that customer lifetime value was going to be THE key driver of sales growth. The results were amazing. Check out the case study and see the brand store: A 36% increase in CLV in less than 6 months. A 34% decrease in CAC. And a 76.9 increase in Subscribe and Save customers in less than 5 months. https://hubs.la/Q02Kyq530

This BFCM, we're feeding marketers. Literally. Yotpo and Shopify teamed up to bring marketers the extra support they need to power through the year's busiest season! Introducing: At Your Service 🫡 Enter the link in the comments for a chance to treat yourself (or another hardworking marketer) to a well-deserved pick-me-up, on us! Cheers to thriving (and surviving) this BFCM together 🙌 🍕 💪 ☕