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Exciting times at 3C Ventures as an engagement that we have been working diligently on with Mediaocean, CVC and Bain & Company resulted in an exciting outcome as Mediacoean is acquiring Innovid for $525 million. A lot of very smart people worked on this project and I was duly impressed! "Innovid with Flashtalking by Mediaocean (combine) to create a global omnichannel ad tech platform offering services like ad delivery, creative personalization, and measurement across CTV, social, and linear TV channels." - eMarketer This is just the beginning of an exciting journey as 3CV, under the leadership of Michael Kassan, will continue to provide strategic consulting for the next stage of this endeavor. ✅ Read the press release: https://bit.ly/4fXaJpk ✅ Beet.TV interview with Mediaocean Co-Founder and CEO Bill Wise https://lnkd.in/g6dQ4vD4 #3CVentures #Innovation #Tech #Technology #Transformation #Allgood #measurement #CTV #omnichannel #adtech

Celebrating One Year with Broadpeak: A Journey of Growth! As I celebrate my first year with Broadpeak, I’m excited to reflect on my role as Product Growth Director and the progress we’ve made. Broadpeak, through its innovative SaaS platform broadpeak.io, including SSAI solutions for broadcasters, telecom operators, and publishers, has offered me a unique opportunity to grow and innovate in the AdTech industry. My Role and Its Impact Sales Enablement: Helping our sales team with the right tools and strategies to understand and present our services effectively. Partnership Management: Strengthening our distribution channels and forming strong partnerships that benefit both sides. Product Optimization: Streamlining processes and improving user experiences to make client onboarding smooth and efficient. Learning and Growing in AdTech This past year, I’ve gained deep knowledge in AdTech, working closely with partners and exploring the advertising ecosystem. Our innovations, like interactive ads, keep us ahead in the market and bring more value to our clients. Exciting Times Ahead: Cannes Lions I’m thrilled to attend the Cannes Lions festival for the first time. It’s a great chance to discover new aspects of our industry, meet peers, and discuss future innovations. Feel free to PM me to set up a meeting at Cannes Lions. Here’s to another year of growth and success with Broadpeak and broadpeak.io! #Broadpeak #AdTech #CannesLions2024 #ProductGrowth #Innovation #Partnerships #SalesEnablement #ClientSuccess

“Together, we’re equipping media companies with the technology and expertise they need to navigate convergence and to accelerate next-gen ad technologies, all while simplifying the complexities of modern advertising workflows.” -Jeff Puzenski, Managing Director, AdTech and Media at pureIntegration Read more about our new partnership with Boostr here: https://hubs.ly/Q02Y-dxt0 #AITechnology #Partnership #Expertise

Thank you, Monika and Alexander, for another fantastic Admanagerforum event in Austria! Attending, reconnecting with familiar faces, and meeting new industry colleagues was a pleasure. 🙏 This time, alongside our Relevant Yield client, Olli Järvilehto presented insights on transitioning from an in-house Prebid management approach to a managed solution. Here are some of our client’s experiences: 🔹 Why We Switched: Transitioning from an in-house Prebid setup to a managed service was a strategic move that streamlined operations. Reducing dependency on the development team led to significant cost savings and greater workflow agility. 🔹 Enhanced Flexibility: With device-level configurations, we’ve implemented tailored strategies to improve user experience and ad performance. Granular reporting offers more profound insights, and quickly onboarding new demand partners has opened fresh revenue streams with minimal delay. 🔹 Operational Efficiency: Independence from the development team has transformed workflows, enabling rapid changes. Safe A/B testing for bidders and new features allows continuous innovation without compromising site performance or user experience. 🔹 Real-Time Insights and Control: With advanced reporting tools, outage alerts, and custom dashboards, we have a comprehensive view of the bidder ecosystem, site speed, and supply chain. This real-time oversight empowers us to act quickly and decisively, maintaining tight control across all aspects of our ad operations. For similar benefits—streamlined operations, flexibility, and real-time insights—consider exploring a platform like Relevant Yield. Contact us to learn how this approach can enhance ad operations and save valuable resources! 😊 👉 https://lnkd.in/duCUgDx6 #adopsforum #adops #supply #relevantyield #relevantdigital

Viamedia expands its reach to 83 service providers across 72 markets with new ad sales deals in Florida, Michigan, and Kansas. Partnering with Summit Broadband, D & P Communications, and Blue Valley Technologies, we’re driving innovative, multi-platform advertising solutions to empower local businesses nationwide! Read More: https://lnkd.in/dvE9sDPR David Solomon #Advertising #Innovation #Viamedia #Communication #MultiPlatform #Technology

Mediaocean, an advertising services and software company, agreed to acquire Innovid, an American online advertising technology company, for $500m. You can submit deals you were involved with here: https://lnkd.in/d_Firwmh “From the start, when we founded Innovid 17 years ago, we have been driven by the belief that advertising can be made better for all – and this merger represents a key milestone on that journey, and the people, teams, and passion behind it. We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world’s best technologies. Together, we will be a partner that brands, agencies, and publishers can rely on to innovate, drive growth, and build their future,” Zvika Netter, Innovid CEO and Founder. Mediaocean (led by Bill Wise) is advised by White & Case LLP, Deutsche Bank, Bain & Company and 3C Ventures. Innovid (led by Zvika Netter) is advised by Evercore and Latham & Watkins. #MergersAcquisitionsDivestitures #Advertising #Software

#SuccessStory: Discover how YuktaOne streamlined a Publisher Network's ad operations, enhancing revenue and efficiency. From reducing billing delays to providing real-time insights, YuktaOne has revolutionized the game for publishers. Read the case study to see YuktaOne's impact in action! https://lnkd.in/gZphDfuc #YuktaMedia #AdOps #RevenueGrowth #DigitalTransformation #PublisherSuccess #CaseStudy

Is your media organization struggling to generate new revenue? Are inefficient workflows and disparate systems holding you back? In today’s competitive climate, you need a solution that can simplify your operations while increasing profitability. With Adpoint, our all-in-one media revenue management platform, you can: ✔️ Increase sales revenue and maximize conversion opportunities ✔️ Automate manual tasks and streamline workflows ✔️ Simplify your tech stack and reduce TCO ✔️ Optimize your business and enjoy long-term growth. Book a call with us to learn more: https://hubs.ly/Q02pMp8V0 #publishers #media #advertising #adtech

🚀 RJM’S WEBSITE LAUNCH: BRINGING OUR VISION TO YOUR SCREENS I’m excited to launch our website today www.realjuicemedia.com! It’s a big moment for Real Juice Media. Learn more about how we’re bringing #CulturalMediaReimagined to life. www.realjuicemedia.com will give you a glimpse into our perspective, dynamic vision, ethos, and the inspiration behind our thinking, starting with RJM's inaugural brand, Telephone TV. Additionally, you can follow our journey on LinkedIn Real Juice Media and Instagram @real_juice_media Over the coming weeks and months, I’ll share more about the exciting developments we’re working on in content, programming, distribution, and digital product innovation. We’re preparing to introduce a myriad of unique advertising opportunities, including sponsorships, branded content, targeted media, and sophisticated programmatic solutions. A year ago today, I was in Wadi Rum, Jordan, as part of an epic voyage to that part of the world. For those of you who have been following my journey, you can count on me to continue sharing my thoughts. The creative process of building a business is a living and breathing thing—we all have a story to tell, and it’s been rewarding expressing my experiences with you all. As RJM enters this next phase of its evolution, we’re ready to deepen our connections with audiences, creators, platforms, and brands, gearing up for a big second half of the year 😊. Lastly, Let's Go Knicks 🏀! Jesse & Team Yesenia Bello Real Juice Media #TelephoneTV #WomenDriveCulture #Authenticity #Creativity #Gratitude #TheJourney #RJMTeam #BrunsonMVP #NYCPointGod #RJMOpenForBusiness

🤔 Is speed-to-market 🚀 important for your media company? Mediahuis nv, a leading media group with strong news brands across Europe, launched 5 new regional Dutch publications on the CUE media enterprise platform in record time! This expansion showcases CUE's powerful capabilities: ✅ Cutting-edge digital storytelling for mobile ✅ Automated digital-to-print workflows ✅ Unified editorial processes ✅ Centralized content & media asset management By unifying newsrooms on a flexible tech stack like CUE, Mediahuis can rapidly innovate the reader experience across brands while lowering costs. It's a smart strategy to accelerate digital transformation and boost profitability. Read the article here: https://lnkd.in/d-4y26Pp #digitaltransformation #speedtomarket