LinkedIn Engineering’s Post

Erran Berger and Tim Jurka sat down to discuss what makes a LinkedIn post perform well and how our AI surfaces the right content at the right time for our members. Check it out! 

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VP of Product Engineering @ LinkedIn | Seed Investor & Startup Advisor | Nonprofit Board Member | Dad

What makes a post do well on LinkedIn? It’s a top question we hear from members. I chatted with Tim Jurka, VP of Engineering for LinkedIn Feed, Creation & Video about how our LLMs and AI surface the right content to people at the right time. Whether you’re in tech, healthcare, or a small business owner, our platform learns from how you engage—like how long you read a post or what posts you find ‘insightful’—and tailors your experience to deliver trusted, timely, and relevant content when you need it most. Check out our conversation and read Tim’s post here to learn more about the tech behind it all: https://lnkd.in/dZykWwjZ

I wonder if, when I walk away with LinkedIn open, LinkedIn counts what's on-screen as something that I'm reading, or not.

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