Lindsay Cottman’s Post

Are you considering Target emailing to reach out to potential clients and generate more leads. This is how we converted global customers and increased our revenue. In the world of sales, it's not just about reaching out; it's about reaching out with precision and purpose. Here's why the quality of your sales strategy makes all the difference: 🎯 Quality of Your List: Picture having a list of handpicked prospects, each a perfect match for your Ideal Customer Profile (ICP), complete with valid contact data. That's the power of a finely curated list, saving you time and effort while maximizing your chances of conversion. 💬 Quality of Your Message: Crafting an Email template that resonates isn't just an art; it's a science. Imagine delivering a laser-focused message that speaks directly to the pain points of your clients, tailored to each prospect. That's the kind of personalized touch that cuts through the noise and sparks meaningful conversations. 🔄 Quality of Your Follow-ups: Sales isn't a one-and-done deal; it's about nurturing relationships. The timing, frequency, and channels you engage in your follow-ups matter immensely. Strike the perfect balance, and watch as your persistence pays off. Remember, in sales, quality is the ultimate currency. Invest wisely, and reap the rewards! #SalesStrategy #QualityOverQuantity #SalesTips #Prospecting #Personalization #FollowUpGameStrong #clients #newclients #businessgrowth #revenue #sales

Sales Navigator offers a powerful tool to uncover hidden allies who can help you close deals: Relationship Explorer. By heading to your target company’s page in Sales Navigator, you can quickly identify new leads that match your ideal customer profile (ICP), access valuable insights to tailor your outreach, and engage directly with key stakeholders—all in one place. Here's how: scroll past Account IQ and open Relationship Explorer. Select your persona in the top left, explore unique insights marked by blue tags, save promising leads, and send InMail directly from the platform. I personally use Relationship Explorer to multi-thread my outreach, adding potential new contacts to my target lists. This ensures I receive alerts on their posts and job changes, keeping me updated and ready to engage. Have you tried Relationship Explorer yet? #salesnavigator #deepsales #prospecting #socialselling #b2bsales

Don't fall for these sales myths! 🚫 Myth: "Cold calling is dead in the digital age." ✅ Fact: While digital strategies are crucial, cold calling remains a valuable tool in a balanced sales approach. Here's why: 1. Personal Touch: Cold calling allows for direct human interaction, which can be more impactful than digital outreach. 2. Immediate Feedback: You can gauge interest and objections in real-time, allowing for quick adjustments in your approach. 3. Complementary Strategy: When combined with digital methods, cold calling can reinforce your message across multiple channels. 4. Quality Over Quantity: Modern cold calling focuses on targeted, well-researched prospects, increasing success rates. Don't let this myth hold you back. Embrace a multi-channel approach that includes strategic cold calling to maximize your sales potential. Remember: It's not about choosing between digital and traditional methods - it's about finding the right balance for your business and clients. What sales myths have you encountered? #SalesMyths #ColdCallingWorks #SalesStrategies #B2BSales #SalesTips #SalesSuccess #BusinessGrowth #SalesLeadership #ModernSelling #SalesInnovation 

Earlier this month, we had 14 meetings booked through cold outreach with a 100% show rate. 🎉 This was in the span of just one week. Here’s how we did it: Personalization is powerful. We tailor our messages to the specific needs of our audience. Consistency is key. We didn’t stop at the first message. Thoughtful and timely follow-ups keeps the conversation alive and demonstrates our genuine interest in helping them solve their challenges. Before pitching, we provided value and listened. We share relevant insights, industry trends, or useful resources that help build trust and establish us as credible and helpful partners. People respond to authenticity. By being genuine and transparent in our communications, we built a foundation of trust that made prospects more inclined to engage with us. We built strong relationships upfront. Building strong relationships from the outset not only helps in setting appointments but also ensures those meetings are with qualified leads who are genuinely interested in what we have to offer. Want access to our cold outreach strategy? Book a time on my calendar and let’s chat: https://lnkd.in/eBM6T6vk #leadgeneration #b2b #b2bsales #salesstrategy #linkedinstrategy #salesteam #sales

Are you maximizing the impact of your #SalesCalls? Understanding the difference between outbound and cold calling can transform your strategy. #Outbound calling isn't just about cold outreach. It includes all initiatives where you proactively contact prospects. #ColdCalls target those unfamiliar with your brand, a challenging yet potentially rewarding approach. Shift your focus to warm calling. Engage prospects who have already interacted with your content or attended your events. This method enhances receptiveness and prepares the ground for meaningful conversations. Embrace a quality-focused approach: - Use customer research and personalization to build stronger relationships and drive successful conversions. Every call should count towards building lasting connections.

You have → five chances to demonstrate your value. → five opportunities to address concerns. → five touchpoints to build trust and rapport. Because, on average, it takes about four 'no's to get one 'yes' in sales. But almost half of salespeople don't even make it to the second ‘no’. They give up after just one rejected attempt. And then they throw in the towel. Do follow up. Your prospects expect follow-ups. Your prospects respect follow-ups. Do it right. → Don't be a pest → Don't just "check in" → Do have a clear purpose → Do add value with each touch → Don't use the same generic message → Offer specific solutions to their challenges → Do personalize based on previous interactions → Do mix up your methods (email, phone, social) → Highlight relevant case studies or testimonials → Invite them to an upcoming event or webinar → Propose a low-commitment next step #followups #b2bsales #b2b

Are you maximizing the power of attraction in your #SalesStrategy? Unlike #outbound methods that push your message out, #InboundSales pulls interested prospects directly to you. This streamlines your approach and enhances efficiency. Here's how inbound sales can transform your business: 1. Build Relationships: Prioritize genuine connections rather than cold contacts. Inbound sales focus on prospects who have shown interest by opting into your email list or engaging with your content. 2. Nurture Leads: Invest time in nurturing relationships and qualifying leads. This ensures that only the most interested prospects move forward, increasing the effectiveness of your sales efforts. 3. Cost-Effectiveness: Focus your resources on prospects who have already expressed interest in making inbound sales a cost-effective strategy. In the inbound model, sales reps are more than just sellers. They are trusted advisors who guide prospects through their buyer’s journey, ensuring a perfect fit at every step.

Ever felt like your cold calls are falling on deaf ears? You're not alone. With the average cold calling success rate hovering around a paltry 2%, it's clear that the old-school, one-size-fits-all script approach just doesn't cut it anymore. A McKinsey & Company study revealed that 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn’t happen. So, why not harness the power of personalization for your next cold call? Here are 5 strategies that can help make your calls seem targeted and personalized 👇 #sales #b2bsales #salesprospecting #coldcalling #outboundsales #salesmanagement #sdr #coldcallingtips #salesengagement #salesdevelopment #businessdevelopment #salesdialer

Partners come to us when lacking in qualified new business opportunities due to the arbitrary nature of cold calling. And it makes sense… Sales teams waste time reaching out to non-existing numbers or pre-recorded voicemails that require more inputs than to open a bank account 🤔 (at least the hold music is groovy) According to Baylor University, about 72% of all cold calls don’t get through to a human being 🤖 And this is concerning, as it can potentially represent hundreds of hours across a year, wasted speaking to automated answering machines. So how can you make sure your team is provided with the proper tools to optimize their ability to bring new business? Ensuring they are provided with qualified proper contact details, with direct numbers to decision makers and companies who have expressed an active interest in acquiring a solution you sell. Accurate lead prospecting is necessary for fast growth 📈 If you are facing similar challenges or would like to optimize your outreach strategies, let me know we can set 10 minutes aside for a quick call. But tell me, how do you minimize your wasted time when cold outreaching? ----- #b2b #leadgen #leadgeneration #b2bleadgenerationn #prospecting #coldcalling #coldcall #leads #performancemarketing #performance #marketing #B2Bmarketing #businessdevelopment #digitalmarketing #growthmarketing

Signals are the future of outbound sales! Just had an awesome catchup with Simon Brossard - a friend and former colleague from lemlist who recently launched HoneyPipe. He's helping you start conversations with your prospects by understanding their interest and intent based on their LinkedIn activity. Every like, comment, post is a potential opportunity to start a conversation and eventually book a meeting. Really looking forward to seeing how big this can grow. But more importantly it's a part of a bigger picture. Intent and signals are the name of the game. Been seeing signal based prospecting being promoted by the majority of sales leaders and creators here on LI. Person level identification tools like Warmly, and RB2B are getting more sophisticated allowing you to know who's browsing your site. Seen companies like Common Room and UserGems 💎 pick up speed and start filling this space with great content and attracting sales leaders like Florin Tatulea, Jed Mahrle, Becc Holland to join them or advise them. To anyone saying outbound is dead. Dude.. It's only the beginning! How do you use signals in your outbound campaigns? #prospecting #outboundsales #signals #sdr #bdr