Lightricks’ Post

Hey friends, After 18 months of development, I’m thrilled to unveil my new venture, Obello 🚀🚀🚀. My business partner and I spent years creating pixel-perfect visual systems, only to witness design and marketing teams struggle to execute them across an increasing number of channels and platforms due to resource, time, and budgetary constraints. Understanding these challenges, we decided to leverage our experience building brands and products to create Obello—an AI graphic design platform that empowers teams to instantly create beautiful, on-brand content at scale. Here’s how it works. Simply load your brand assets (5 mins), set your company design rules (3 mins), and watch as our generative layout engine magically creates beautiful, on-brand content across various channels and sizes 🍰. Then, use our suite of editing, animation, and audio tools to refine your creations to perfection. I’m excited about building Obello, but what truly makes Obello special is that I get to build it with friends. Special thanks to ‘Swiss army knife’ Tony Toy 🐐and my serial business partner, Ben Pham 🐐 , whose ‘can-do’ attitude powered us through the past 18 months. Also, to my wife Dorothy Kilroy (she/her) ❤️❤️ for her unwavering encouragement. To our incredible community of designers, marketers, and beta users—thank you for your invaluable insights. Curious about Obello? Visit https://www.obello.com/ to join our Beta program today. All feedback is welcome. #startuplife #saas #productdesign #AIgraphicdesign #designAI #generativeai #branding

Introducing Obello!! I am so proud of my brother, Ollie Ralph, and his business partner Ben Pham. Spotting a gap in the market is one thing, but building a business from the ground up and actually executing the dream is another. I am just so excited to watch this rocket ship 🚀 take off! Obello is an AI graphic design platform that empowers teams to instantly create beautiful, on-brand content at SCALE and AT SPEED. Here’s how it works. Simply load your brand assets (5 mins), set your company design rules (3 mins), and watch as its generative layout engine magically creates beautiful, on-brand content across various channels and sizes 🍰. Then, use its suite of editing, animation, and audio tools to refine your creations to perfection. Give it a whizz!!

🚀 **Revolutionizing Product Imagery with Depix SceneShift!** 🚀 Ever wished you could drop your product into any scene without losing a single detail? With Depix SceneShift, we don't just change the background—we *re-render* all reflections and shadows to keep your product 100% accurate. This isn't just another method; it's a game-changer for creating flawless visuals in record time. Welcome to the future of product imagery. 🔥 #Innovation #ProductDesign #DigitalTransformation #Depix #SceneShift

Who wants to play a game? Guess which frameworks are implied/alluded/referenced/copied in this sketch? This is a sketch I drew in 2021 as my first attempt to bring together a bunch of ideas into a single model. The vibe is an archaic games board with sigils. Maybe a better term would be a story board. What interesting is that reflects some key insights I've recently gleaned from the likes of Sand Talk by Tyson Yunkaporta (thanks Irith Williams) and Dramatizing the Data by Joe Norris (thanks Rogerio Lourenco). Understanding transcends the hegemony of words and numbers over images, gestures and sounds. I'll be unpacking this #storyboard in this weeks episode, 'Systems thinking and assemblages' from the 'Theatre of Mind' series. Don't expect a complete understanding. The subject is vast and unfathomable like Squares experience in Flatland. But we covered Space last week so what's to lose. Also I'd love to hear your thoughts, view, gestures and sounds. From the viable system model or some traditional folklore. It's an open space to make sense. This episode is part of the Theatre of Mind Series. Every Thursday till the 5th December. 📅 This episode: Thursday 12th November - 8 AM GMT / 13:30 PM IST / 7 PM AEDT - APAC/EMEA - 5 PM GMT / 12 PM EDT / 9 AM PDT - AMER/EMEA Sign up for the series here. For free. https://lnkd.in/eAW_unwu #architecture, #drama, #design, #research, #ux

Part III of the scene breakdowns from the animated video for Critical TechWorks, created in collaboration with extra cheese Studio. In this scene, the designers (represented by the circles) break out of the circle, where they were previously brainstorming, and move on to the next phase. They are putting all those thoughts into action, each one individually grabbing a task. This part exemplifies the agile methodology utilized by CTW's Design team, in which the project is divided into phases and prioritizes continuous collaboration and improvement. More on what each card represents on my next post. Watch the full video here: tiny.cc/ctw-design #scenebreakdown #illustration #motiongraphics #visualstorytelling #design

Exciting news from Dupla Studios! We've shared one of the key differentiators of our design process: experience metaphors! By tying an entire experience together with a familiar metaphor, we've made the most complex systems approachable and intuitive to people. Want faster onboarding and higher retention rates? Check out our latest video and let us know what you think! https://lnkd.in/gVEHeZpm #designprocess #experiencemetaphors #userexperience

Last of my chull fan concepts is this exploding sheet full of ideas. This was the first page I did, where I figured out how the saddle and the yoke and the straps would work. Then I realized I can't do the same for the other ideas, or do color. I had the idea to do chulls and axehounds way back when I was doing the skyeel concepts. I'm glad I got around to them! #creatureconcept #conceptart #gamedev #visdev #indiegamedev #stormlightarchive #fantasycreature #crabcreature

✨ From Sketch to Motion ✨ Transforming ideas into visuals has never been this exciting! 🖌️➡️🖼️➡️🎥 1️⃣ Sketch: The concept begins. 2️⃣ Render: Midjourney brings it to life. 3️⃣ Motion: Runway adds the magic. Discover how imagination becomes reality with one click! 🚀 #midjourney #sketchtorender #runway #gen3 #AI #concept #AIArt #DesignTransformation #ArchitecturalVisualization #CreativeProcess #AIInDesign #Midjourney #RunwayML #DigitalArt #MotionGraphics #FutureOfDesign #Innovation #ArchitectureLovers #SketchToRender #VisualStorytelling

Unveiling Something Special: Stay Tuned 😎 🚀 The Wait is Almost Over! 🚀 For those who thrive on creativity, excitement, and the unexpected – you’re in for a treat. I’ve been working behind the scenes on something that’s set to take things to the next level. This is more than just an announcement; it’s a glimpse into what’s coming next, and I’m beyond excited to share it with you! 🟥 Why Red? Red signifies energy, passion, and boldness – everything this project embodies. It's the perfect backdrop for what’s about to unfold. 🔥 📸 A Picture Worth a Thousand Words: My image is just the beginning, but there’s so much more in store. Each detail has been crafted with care and attention to show you that the best is yet to come. 🎬 Animated Text: The words "Coming Soon" aren't just words – they’re a promise. A promise of something exciting, creative, and game-changing, set to inspire and captivate you. 🎧 Sound On: For the full experience, make sure your sound is on. The soundtrack sets the mood, enhancing the build-up for what’s to come. 💡 This isn’t just an announcement, it's the start of a journey. A journey where creativity meets innovation, and YOU are invited to be part of it. So hit that follow button, stay tuned, and get ready to experience the reveal of something special. Mark your calendars – the countdown has begun! ⏳ I can’t wait for you to see what’s next. Watch this space, and don’t miss out on the BIG reveal. 💥 #ComingSoon #BigReveal #StayTuned #CreativeAnnouncement #RedTheme #ExcitingTimes #SomethingNew #WatchThisSpace #CreativeJourney #UnveilingSoon #ProjectReveal #NewBeginnings #DesignMagic #VisualStorytelling #SneakPeek #BehindTheScenes #CreativePassion #CountdownToGreatness #technology

"Thrilled to share a new concept design from my latest project! 🎨✨ It’s been an exciting journey from idea to execution, and I’m looking forward to hearing what you think! #ConceptArt #DesignProcess #CreativeExploration #ArtForFilm #GameArt #DigitalDesign"