Lidia Olier’s Post

There are 5 stages of market readiness. Where does your business fall? 🌱 Startup: Product development and building customer awareness 🏗️ Development: Planning for growth and finetuning the business model 📈 Growth: Establishing revenue, customer base, and market presence ➡️ Sustain: Generating consistent revenue 🚀 Expand: Pushing for growth and expansion Usually, businesses in the expansion phase receive the highest acquisition interest, while startups attract the lowest. There’s been a trend of early-stage SaaS companies getting snatched up due to high investor demand in the industry, but most markets follow the above lifecycle. All that to say, don’t sell your business before it’s ready! You’re likely to leave money on the table if you do. #Business #Selling #MarketReadiness #Growth #StrategicPlanning https://hubs.la/Q02Fhj9R0

Some startups are not VC-fundable. (They are not building to get funded anyway) These are family-owned businesses that are building software or SaaS for their own use-case. They are building it to solve their own challenges in their specific industry. Their TAM is usually insufficient for VCs looking for 100x returns. So it's not fundable for most VCs. But it doesn't mean that their startup is a bad idea. In fact, this can be profitable sooner than most funded startups. An additional cash cow for the older businesses. However, getting their marketing right can be challenging for these SaaS founders. (I know how hard this could be as an accidental SaaS founder myself) So if you are not VC-fundable but have an MVP, leverage CaaSocio's experienced B2B SaaS sales and marketing lean team. We’re here to translate your ideas, voice, and product concepts into a messaging guide that you can use for all future marketing and outreach assets. Talk to us when you're ready to leverage our lean team for a fraction of a "marketing team" cost. #saasmarketing #b2bsaas #GTMlaunch

Land and expand strategy for SaaS startups It’s much harder to sell a solution to a bundle of mediocre problems than a solution to a single very specific but extremely painful problem. 👉What is the main problem your SaaS or platform solves? 👉Who owns that problem? LAND ➡ Hone in on a niche market. Holve a pressing problem for them with laser focus. 🎯 EXPAND ➡ Once you've nailed it, grow your offerings and reach new markets. 📈 Here's how to deploy this savvy strategy: 1️⃣ Identify a critical pain point. 2️⃣ Perfect your value prop for this niche. 3️⃣ Once you've got traction, add more value or target new segments. 🔑 Master, then multiply. That's the "Land and Expand" mantra for SaaS success. 🛍️ It's about mastering one solution before scaling. #SaaS #StartupStrategy #GrowthMindset #LandAndExpand #NicheMarketing #SaaSMarketing #StartupGrowth

The Power of SaaS Advisors in Market Refinement As a SaaS founder, you're always looking for ways to improve your product and grow your market. That's where SaaS advisors come in. SaaS advisors are experienced professionals who can provide valuable insights and guidance on a variety of topics, including: - Market analysis: SaaS advisors can help you identify new market opportunities and understand your target audience. - Product development: SaaS advisors can help you refine your product roadmap and prioritize features. - Go-to-market strategy: SaaS advisors can help you develop and execute a winning go-to-market strategy. - Sales and marketing: SaaS advisors can help you improve your sales and marketing efforts. If you're looking to take your SaaS business to the next level, I highly recommend working with a SaaS advisor. They can be a valuable asset to your team, helping you to achieve your goals. #SaaS #startups #marketrefinement #thoughtleadership

Startup founders are thinking about one thing: winning more new revenue, faster, with the least cost and effort. How do they get this? By building an effective sales deal pipeline. Sound like your world? Come to our HubSpot For Startups Session to strengthen your sales and close deals faster! Register here: https://hubs.li/Q02LldCb0 #HubSpot #HubSpotForStartups #Revenue #SalesPipeline #Sales

Think you’re ready for Series A? Here are 5 signs that you are right. Series A isn’t just funding - it’s the moment your SaaS proves it’s ready to scale. Here are 5 signs that you’re on the right track: 1️⃣ Your product solves a scalable problem. You’ve moved beyond custom solutions for early clients and built a product that grows with demand. And clients can't get enough of it. 2️⃣ Your roadmap is clearly articulated. Your team knows exactly what they’re building and why. Alignment isn’t a buzzword - it’s your superpower. 3️⃣ Your tech can handle 10x growth. Your infrastructure is robust, scalable, and future-proof. 4️⃣ Your team is thriving. You’ve created a culture of clarity and collaboration. Investors see a motivated, aligned group ready to take on the next level. 5️⃣ You have a compelling vision for the future. Your pitch isn’t just about today - it’s about the big picture, and it inspires confidence in everyone who hears it. 💡 If this sounds like you, then you're definitely on the right track for Series A and beyond. If you want to be sure nothing falls through the cracks, check out my latest guide: The Ultimate Guide to Series A Readiness for B2B SaaS Startups. Inside, you’ll find actionable strategies to: ✅ Build a scalable roadmap. ✅ Align your teams for maximum impact. ✅ Present a Series A pitch that stands out. 🔗 Download the guide today and set your SaaS up for scalable success. Link in the comments. ---------- 👉 Which of these signs resonates most with your journey? Share your thoughts below - I’d love to hear your story. 👇

🚀 Scaling your SaaS startup isn't just about having a killer product. It's about strategic go-to-market (GTM) planning. 🎯 🔑 Key insight: Your GTM strategy isn't a one-size-fits-all game. It should evolve as your startup grows. Phase 1️⃣: Early Startups In the early stages, focus on product-market fit. 🧩 Your GTM strategy should be all about getting your product in the hands of early adopters. Build trust, collect feedback, iterate. Phase 2️⃣: Growth Startups When it's time to scale, shift your GTM strategy. Concentrate on sales efficiency and customer acquisition. 📈 Phase 3️⃣: Scaleup Now, it's all about expansion and retention. Keep innovating, and don't forget to upsell and cross-sell. 🔄 💡 Remember: The key to a successful GTM strategy is to adapt and evolve. Don't get stuck in one phase. Keep moving. Keep scaling. 🌱 🔗 Read more about it here: https://lnkd.in/eE_ysSyA --- - If this strikes a chord, repost to share with others ♻️ and follow me for more insights on #B2BSaaS, #ProductMarketing, and #GoToMarket

What if taking your business to the next level had fewer “what-if’s” and more “why not’s”? At HubSpot, we believe that innovation isn't just for the Fortune 500. That's why we built HubSpot's Starter Customer Platform - where founders and innovators can grow their businesses with immediate results, all from one place. See what’s new and experience it for yourself today: https://lnkd.in/g78p-J_3 #HubSpot #HubSpotStarter #StartupGrowth #AIforBusiness #StartupSuccess #BusinessBuilders

What if taking your business to the next level had fewer “what-if’s” and more “why not’s”? At HubSpot, we believe that innovation isn't just for the Fortune 500. That's why we built HubSpot's Starter Customer Platform - where founders and innovators can grow their businesses with immediate results, all from one place. See what’s new and experience it for yourself today: https://lnkd.in/epRst24a #HubSpot #HubSpotStarter #StartupGrowth #AIforBusiness #StartupSuccess #BusinessBuilders

What if taking your business to the next level had fewer “what-if’s” and more “why not’s”? At HubSpot, we believe that innovation isn't just for the Fortune 500. That's why we built HubSpot's Starter Customer Platform - where founders and innovators can grow their businesses with immediate results, all from one place. See what’s new and experience it for yourself today: https://lnkd.in/eRwpRVpD #HubSpot #HubSpotStarter #StartupGrowth #AIforBusiness #StartupSuccess #BusinessBuilders