Leslie Grandy’s Post

Roger Martin nails it. The customers of a plan are your employees. The customers of a strategy are your actual customers. Strategic planning is what leaders tell employees they need to do ostensibly to support a strategy, though, in reality, the plan inevitably explains how they want to use resources. They believe the plan will advance their strategy. However, the challenge is that only the plan is in their control; the market, which they don't control, decides if the strategy is good.

A Plan Is Not a Strategy

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