Leon van der Laan’s Post

"I'm a DTC-first brand... when should I go to retail?" It's one of the biggest questions I get from growing brands. And for good reason – the transition from online to retail is HARD. That's why I'm excited to join three experts tomorrow who've seen this transition from different angles: Vir S., SVP of Supplier Success at RangeMe, Jake Karls, Co-Founder of Mid-Day Squares, and Mike Gelb, Community Manager at Manufactured, to break down: • The reality of scaling from DTC to mass retail • Common pitfalls to avoid • How to build a foundation that actually supports retail growth • What it really takes to stay on shelf Success in DTC doesn't automatically translate to retail success. The game is different, and so are the rules. 👉 Join us tomorrow (Wednesday, October 23rd) at 4pm EST Register here: https://lnkd.in/gruNqvE2 What questions do you have about scaling a DTC brand into retail? Drop them below, and I'll be sure to address them during the webinar! 👇

🚀 Ready to master the art of generating buzz and maximizing your product launch success? Start building anticipation with pre-orders! 🌟 Strategically leveraging pre-orders can turn curiosity into genuine excitement! By offering a sneak peek and early access, you're not just selling a product; you're creating an exclusive club for early adopters. 💡✨ This approach ignites conversations, fuels engagement, and builds a dedicated customer base eager to champion your brand. Imagine the powerful data you can gather on buyer preferences and demand trends, all before your product even hits the shelves. 📊 Knowing your market's heartbeat gives your launch the incredible precision it needs to soar. Now, how do you create this magic? Focus on delivering value, craft compelling stories around your product, and utilize multimedia to captivate your audience. And don’t forget to engage your community with updates and sneak peeks! 📸👀 Curious about transforming your next launch into an extraordinary event? Contact us at 7741919844 or email us at business@appschedio.com for more insights. Explore further at 🖥️ https://appschedio.com How have pre-orders worked for you in the past? Share your thoughts! 📢⬇️ #ProductLaunch #MarketingStrategy #PreOrderSuccess #CustomerEngagement #BuzzMarketing #InnovativeBusiness #FutureOfSales #TechTrends

"The future of e-commerce is all about collaboration." - This is not just a statement; it's the vision that is guiding us toward creating something revolutionary! 🌟 We believe that the true potential of e-commerce lies in the power of partnership and collaboration. 🔗 Get ready to be part of a groundbreaking platform designed to connect you with the right partners, opening up a world of opportunities for growth, innovation, and success. Whether you're a small business looking to expand or an established brand aiming for new heights, our upcoming project is here to pave the way for meaningful collaborations. 👀 #StayConnected and gear up for an e-commerce evolution that prioritizes partnership and progress. #EcommercePartnerships 📣 And here's the best part: We're inviting you to join the early access to be the first to experience the future of e-commerce! Be among the pioneers who will redefine how businesses connect and thrive in the digital marketplace. ✨ Don't miss out on this exclusive opportunity to be at the forefront of e-commerce innovation. Join us early to shape the future together! 🔗 Join Early Access for the Future of E-Commerce https://lnkd.in/gXjGDkQ3 Let's embark on this exciting journey together! 💫 #WooCommerce #WordPress #Ecommerce #Marketing #Sales #Partners #Influencers #Affiliates #Referral #WOM #Onlinestore

Among UnderArmour’s plans to streamline, they highlight a shorter go to market (still 6-12 months!), 25% sku reduction, 50% fewer site wide promotion days, and new tags to highlight performance attributes. These are all sensible changes, but I find it interesting that their talking points were purely operational. What is their plan to drive customer engagement? To build excitement around the brand? Are these initiatives outcomes of listening and responding to their audience, or simply a general best practice approach to tightening up ship?

We did it in just a year! Ya know the struggle of building brand awareness? In 2023, we became leaders in E-Commerce, using a secret strategy. Here’s the story! 🚀 #ECommerceSuccess Open Your Vault Today

We did it in just a year! Ya know the struggle of building brand awareness? In 2023, we became leaders in E-Commerce, using a secret strategy. Here’s the story! 🚀 #ECommerceSuccess Open Your Vault Today

From summer swag to winter merch, let’s dive into the effectiveness of custom promo giveaways in leveraging seasonal trends, that boost both visibility and engagement. Read More on the Blog: https://bit.ly/3Rb1yb0 #brandengagement #promotionalmarketing #promoproducts #brandvisibility #seasonaltrends #promogiveaways

Imagine if there was a way to get all your customer-facing teams on brand, and on message, on LinkedIn, making a great first impression with your buyers, showcasing relevant proof points and insights, and driving interested parties directly to the relevant parts of your website to learn more before engaging with the right sales person responsible for the relationship with that buyer's company... 🤔 Imagine if this could be achieved in 90 minutes at SKO, and new starters over the next 12 months would get the same experience during onboarding to your company, ensuring consistency across employee profiles going forward. Imagine if, by doing this, your sellers could increase conversion rates from outreach to conversation by as much as 70%. Now that's a session they are going to remember from SKO 🔥 Check this out 👇 #SalesKickoff #Brand #BrandActivation #BrandAmplification #Sales

Another great session at SEAT! Matthew Ship, VP of Digital Platform and Fan Acquisitions at the Milwaukee Bucks Inc., shared valuable insights on personalization: 'It is a known fact when you’re able to put personalized messaging and content in front of fans, it pays off in engagement and adds to the bottom line of your business.' He emphasized that 'personalization is predicated on all of the touch points and data points we have on the customer.' #SEATLV2024 #GuestWiFiMarketing #FanEngagement #Personalization

When Apple asks the questions, you bring your A-game. I recently partnered with Qcast for a virtual interview where I shared what we do at Indigo Promotions. Here’s the bottom line: ✔️ Certified experts in branded merchandise. ✔️ Helping businesses stand out with quality merch, event giveaways, and client gifts. ✔️ Focused on creating memorable, meaningful connections through merch. It was an exciting opportunity to highlight why the right merch isn’t just stuff—it’s a strategic tool to grow your brand. 💡 Curious how branded merchandise can help YOUR business stand out? Let’s chat. #BrandedMerchandise #MarketingTools #IndigoPromotions