Leila Jiwnani’s Post

The results of Deloitte's Global Consumer Trends survey conducted late February are available.   Key takeaways: spending intentions globally have strengthened significantly since falling sharply in late 2022. Also savings intentions reached the baseline for the second time over the past year. Especially as regards the travel & hospitality sector: leisure travel booking intentions already indicate a strong summer travel season. This trend reinforces consumers’ spending priority on services and experiences over goods.

Here is an interesting and interactive article from Deloitte Insights for all of us interested in the Consumer Behavior. So far, the Leisure & Travel spending in July 2024 is slightly down when compared to the 2023 statistics. #Palladium #TRSHotels #ConsumerBehavior #Deloitte https://lnkd.in/eN-RHtZu

Do you travel more now than you did before the pandemic? For many consumers, the COVID-19 pandemic sparked a trend known as "revenge travel," where individuals are traveling more to reclaim lost experiences and time. Check out this QRCA magazine on page 12 to learn more about this phenomenon and the challenges of researching consumer behavior. https://lnkd.in/gUUvc4rR

I mean, just the headline of this great research report from Pranavi Agarwal of Skift Research is enough for me. "In this report, we provide a concise 50-chart factbook comparing the key financial metrics and performance indicators of the two companies, such as segment mix by geography, global market share, EBITDA margins, take rates, marketing expenses, and valuation." What's preventing you from subscribing to this great work from our team, if you are in the travel industry and have the ability to benefit from this?

Honored to be featured in the Digital Benchmark Report 2024 by Digital Travel APAC! This report offers a wealth of insights into the latest trends, challenges, and strategies shaping the digital travel industry. One key point I emphasized in the report is the importance of balancing cost-efficiency with brand-building and customer engagement when allocating marketing budgets. This approach can help businesses achieve both short-term ROI and long-term brand growth, making it a valuable strategy for all travel marketers. A big thank you to @digitaltravel team, Laura Danaraj and Gladys Caligagan for including my thoughts alongside other industry experts. I highly recommend downloading the report—it's packed with actionable insights that can truly benefit your strategy. #DigitalTravelAPAC #TravelMarketing #DigitalStrategy #BenchmarkingReport #MarketingInsights https://lnkd.in/eYDeKvGe

Consumer behaviour and spend can change dramatically based on whatever the economy is doing. And nobody knows this better than those in the travel, transport and leisure sectors. As we head into the all-important summer holiday season, now’s the time to arm yourself with insight to create data-backed marketing strategies. In our upcoming webinar, we’ll help you: 🌴 Delve into the key drivers influencing consumer attitudes 🌴 Better understand behavioural trends 🌴 Dissect the latest market developments using Experian's Consumer Dynamics Insight Register your spot here: https://lnkd.in/ekTiMTvx #ConsumerBehaviour #UKEconomy #BehaviouralTrends

Speak confidently about your knowledge of market growth, consumer behavior and booking trends. Sometimes it helps to know a few things when heading into a new year... so we'll start with 10: https://lnkd.in/esachbYA

Feeling spring yet? Let's get ready for summer holiday season! 🏝 Register for our upcoming travel and leisure webinar on 2nd May. Our Insight Consultant Joe Reaney will share the latest consumer spending insights to help you plan your #HolidayMarketing

Do you like gifts? I like gifts. It might not be Christmas yet but, as a gift from Nodal Marketing to you, we'll be sharing this research. It's a broad look at the rising cost of media in key global markets and the effect on travel brands. Created by yours truly, with help from Daniel Gibson, it's a blend of data, insights and recommendations on how we use next gen technology to drive recovery through smarter planning, optimisation and measurement. It's neeeeearly done, we're just dotting the i's, crossing the t's and adding some new hot of the press data points, but it'll be available VERY soon. If you're in the travel space and are seeing similar trends, drop me a message and you can have first access to this before it's released into the wild. I think it's a really good and insightful piece of work. But I might be biased. #TravelWhitepaper #TravelTrends #Travel #ComingSoon #DigitalMarketing #MediaTrends #OnlineMarketing #DigitalMedia