Everyone can start a business. Not everyone should. Having been the founding operations director of multiple start-ups, i’ve seen it time and again — the difference between businesses that flourish and those that fail comes down to one thing: how the CEO values their people. In those early days, a start-up demands everything — blood, sweat, and grit — and your employees show up. They give you their energy, their trust, and their belief in your vision, often before there’s anything tangible to hold onto. But here’s the kicker, that energy isn’t endless. It’s a two-way street. As a CEO, you have a responsibility to honour that effort. To get in the trenches, lead from the front, and show your people that you value them, not just as employees, but as human beings. It doesn’t take much to build a great culture. Sometimes it is about ping-pong tables or a coffee. It’s in the small things — the way you listen, recognise, and support your team when the pressure is on. Celebrating the wins. The start-ups that fail? Their leaders burn through people like they’re a resource, not the very foundation of the business. The start-ups that flourish? Their leaders give energy back. They show up, they lead, and they build a culture where every single person feels seen, valued, and part of something bigger. Because if you don’t understand your people — if you can’t connect with them and match their effort — you have no business leading them. #CEOMindset #StartUpCulture #BusinessLeadership #CompanyCulture #Leadership
Wise words Leena. Couldn't agree more.
Well said Leena 👏
C-1 Practice | Private Equity Technology and Professional Services
2wPret croissants are also a great motivator 👀