Lean In Latinas’ Post

[imagine “Graduation” by Vitamin C is playing probably] A lot has been coming out about Foxtrot and Dom's Kitchen & Market the past few days. It's disappointing. It's personally frustrating. But equally en masse, seeing the outpour of support and praise on behalf of my teammates in the Creative Department has been endearing. I'm honored to have been a part of it, and that's really all I want to focus on. Because, to me, after its front-line workers, a brand's most potent asset is its story. And our enduring story was my favorite part of Foxtrot, even as it warped and we fought back. So, I want to shoutout the people who guided me and told a stellar story over the past few years: Jasen Emamian: A erudite social manager, content machine, and outspoken voice in the room. The rare social hire who also delivers. Colleen Griffiths: A wholly original one-person team whose talent is matched by their speed. PS this is the kindest human. Nicole Mizgalski: An extremely informed and worthwhile creative, mentor, and thought leader. When she speaks you better f***in’ listen. This is invaluable perspective.  Rob Schellenberg: Surely a future leader in unlocking this “third coast” as the most inspired hub for creative cool things. Makes designing and sifting through the rubble to find your genius look easy.  Garrett Sweet: An agile and masterful photographer; you’ll be lucky to look at his gallery and see things the way he does. I’d say book him now but he’s probably already too cool for you. and Stephanie Klaers + Kelsie de la Ossa: The only people who could keep you wrangled long enough to bottle all your genius, and patient enough to bring your vision into the material world. We made stuff. We threw parties. We launched wines and snacks. A concert here. A DJ set there. We created so many f***ing emails, posters, menus, intros, booklets, signs, product descriptions, the coolest merch. We were as hungry as the business we worked for. And still are! So connect with these people. Foxtrot and Dom’s are done, but the talent of this team and all it's contribtuors will be recognized wherever they go next.

Watch this!

Simple, yet profound. That is how I would describe this video that Sircle Media created for Michter's Distillery, LLC. (a client we have been working with for over a decade)! 1- High-quality, well-lit close-up of a top pull, pour, and glass shot 2- Motion with the glass to open up the rich flavors of the spirit 3- Great ASMR audio and jazz music selection in post-production 4- Excellent payoff with the hero shot of the best bourbon in the game I think this just makes you curious to try it and conveys premium quality, which is exactly what the brand is looking for. Just like CPG/Beverage brands, they want trial, because they believe they will convert you once you taste it, AND they want to convey their positioning, which is a high-quality American Spirit. Well done, team! 👏🥃 #cpg #whiskey #socialmediaagency #socialmediacontent

If you're going to appear live online or on TV, Steve Dolinsky suggests you remember these tips: 1. Increase your energy by 50% and clearly articulate - no mumbling 2. Fill the dead air with information or explanation 3. Say the name of your company, restaurant, shop etc. several times

🎬 Behind the Scenes: Creating Our Fun Aqua Cocktail Reel! 💧🍹 Join us behind the scenes as we crush, mix, and create this refreshing Virgin cocktail. From lighting issues to, using all the fruits in the setup that we nearly ran out of fruits for the demo, but thats reel deal! 🎬✨ #BTS #Bloopers #Contentcreation #socialmedia #Digitalmarketing

Taking your coffee experience to new heights. ☁️ Follow along for all the latest #PinkCloudCoffee trailer updates!

Chocolate teapots are rubbish for transporting tea. Trust me, I know. An EVP without purpose and value exchange is also a chocolate teapot. And it's equally poor at transporting tea. Here's the third snippet of my speaker slot from RecFest UK, where I talk about value exchange and making it authentic. Keep DM-ing me if you want a copy of the slide deck that goes with this, you're very welcome to it #redknows #recfest #evp

Avoid Mucinex Mistakes: Don't Trip on Your Remedies! The video discusses the proper use of Mucinex and transitions to personal beer drinking habits while entertaining the audience.

How To Make Popsicle Stick Boat || How To Make Icecream Stick Boat 

You know when you miss an event or panel discussion, the good thing is that they're usually recorded so that you can go back and watch them. But sometimes, there's only one wide shot of everyone talking, and that can make it hard to really engage and you might lose interest. A single shot only gives you one option and nothing to change it up. For today's Thursday Tips, we're going to show you how using two cameras when shooting panel talks and live events can help make your video more interesting with alternative looks and the ability to change up the pace with different shots. Think about it like this: vanilla ice cream is good, but adding some chocolate or caramel sauce to drizzle on top would make it so much better!    #ThursdayTips #VideoTips #VideographyHacks #PanelDiscussion #PanelTalk #LiveEvents #VideoProduction #VideoMarketing #VideoProducer #HoustonVideoProduction