Lazer Technologies’ Post

What can an F&B brand learn from a fast-fashion retailer? More than you might think. #Zudio, the Tata Group's fast-fashion sensation, is rewriting the rules of retail in India. Their omnichannel strategy, a balanced combination of digital marketing and in-store excellence, offers valuable lessons for F&B brands looking to thrive in today's dynamic market. Here's what we can learn from Zudio: → Digital Visibility Drives Footfall: Zudio's strong online presence isn't just about online sales; it's about driving customers to their physical stores. This strategy recognizes the importance of the in-person shopping experience, particularly in the Indian context, where a family outing to a well-designed store is highly appealing. → The In-Store Experience is King: Zudio invests heavily in creating a premium in-store experience with ample staff and impeccable presentation. This focus on customer service and visual merchandising elevates the brand and encourages larger basket sizes. → Strategic Store Placement: By locating stores near other Tata properties, Zudio leverages the "family shopping" dynamic, drawing in a wider range of customers. → Fast Fashion Principles Applied: Zudio's fast fashion model, focusing on fresh inventory and trend-driven offerings, can be adapted to the F&B sector by introducing new products and seasonal specials. How KIWI Kisan Window has adopted some of these principles in our omnichannel strategy: We believe physical retail is crucial in building trust and brand loyalty, especially in the F&B industry. 1/ Experiential Stores: Our stores are designed to be more than just points of sale; they are spaces for discovery where customers can explore the unique flavors of India and connect with our brand story. 2/ Digital Engagement: We leverage our online platforms to drive traffic to our stores, offering convenient online ordering and in-store pickup options. 3/ Customer-Centric Approach: We prioritize customer service and personalized interactions, creating a welcoming and engaging environment that fosters loyalty. Zudio's success story is a testament to the power of a well-executed omnichannel strategy. By learning from their approach and adapting it to the unique needs of the F&B industry, Indian brands can create a retail experience that resonates with consumers and drives sustainable growth. #Omnichannel #Retail #IndianFB #CustomerExperience #Innovation #KiwiKisanWindow

For any retailer that is considering a loyalty program but discounts are not part of your business model, this is a good idea on how to deliver value and grow loyalty without dropping the price. BlueConic can help grow loyalty programs for retailers by prompting loyalty signups at the right time for a segment of your audience that is most likely to sign up, setting up omnichannel journeys to take customers through loyalty tiers (bronze, silver, gold), and personalize the offers within the loyalty program that speak to individual interests. https://lnkd.in/diKnjh35

🎬𝗟𝗶𝗴𝗵𝘁𝘀. 𝗖𝗮𝗺𝗲𝗿𝗮. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻.🛍 Watch our recent eCommerce shoot ideated, executed, and syndicated on all Digital Commerce platforms by the GH Studio team for a fashion retail brand - 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝗶.  In collaboration with GH Studio, Identiti launched the '𝗙𝗿𝗼𝘀𝘁𝗳𝗮𝗹𝗹 𝗘𝗺𝗯𝗲𝗿: 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝗶 𝗔𝗪'𝟮𝟯' campaign which was designed to capture the essence of the season's transition with an aesthetic that emphasizes elegance and sophistication. These visuals showcase the fusion of crisp autumn days and the warmth of winter nights, presenting Identiti's versatile range of apparel designed for modern individuals who value style and comfort. The campaign serves as a prime example of seamlessly crafting a content-to-commerce narrative to elevate the brand outlook, increase share-of-voice, and drive high conversions. By integrating compelling narratives, brands can create immersive experiences that resonate deeply with their audience, leading to a higher impact on business metrics in the world of omnichannel commerce. Give your ROI a boost with high-performing creative content. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗧𝗲𝗮𝗺 𝗚𝗛 𝗧𝗼𝗱𝗮𝘆: https://lnkd.in/g4XKV_k8 . . . #creativeshoot #greenhonchos #brandshoot #shoot #retailbrand #identiti #d2cbrand #d2c #retail #ecommerce #highconversion #omnichannel #retailgrowth #digitalcommerce #digitaltransformation #omnichannelmarketing #campaign #shootcampaign #growyourbrand

This certainly does not herald the end of D2C. Nor was and is traditional retail business dead. The fact remains: The customer alone decides where to shop. And preferences vary depending on their mood, but differ also from person to person. For companies this means: do not bore your customers with random nonsense. Being relevant to customers on all channels and communicating in a personalized way at every time will be key to stay top of mind even more in times of zero attention. It's omnichannel, stupid! https://lnkd.in/e_tN4Uf4

Omnichannel ( unified commerce ) over everything.

The Rise of Activeleisure: How E-Commerce is Reshaping the Fitness Fashion Industry “With fitness becoming a daily habit and lifestyle, consumers are now looking for versatile, stylish, and functional clothing. This trend has sparked demand for a new activewear category, activeleisure, a versatile category that can be worn during workouts and leisure hours. According to a report, the activewear market is expected to reach a staggering $451.10 billion by 2028, expanding at a compound annual growth rate (CAGR) of 5.8 percent from 2022 to 2028. Simultaneously, the digital revolution has transformed shopping habits, with online purchases becoming the norm for businesses and consumers.” https://lnkd.in/gjCK8qWi Musclemind Ministry Of Consumer Affairs, Food And Public Distribution #Activewear #ecommerce #FashionLifestyle

Glad to see NewStore, Inc. #mobile #omnichannel #retail SI (System-Integrator) Partner AbsoluteLabs winning the 2024 Talon.One EMEA breakthrough Solution Partner of the year award. A good example is the joint success story at #footwear retailer FOOTASYLUM, owned by german investor AURELIUS. Simon Suarez,  Director of Enterprise Architecture at AbsoluteLabs outlined in an interview with Sam Panzer, Director of Industry Strategy at Talon.one: "We have to give a shout-out here to sportswear retailer Footasylum for their frictionless in-store payments – a recent project we worked on and rolled out together with NewStore and Talon.One in under 90 days. As part of the project, customers can now pay for their products with NewStore-powered iPhones carried by sales associates – moving away from relying on static till stations and equipping those on the shop floor to transact with customers. The technical side of the project was no small undertaking, but the success has really been felt when visiting the stores, and the work done is so appreciated by the sales associates. They embraced the change which is not always common when replacing systems that are the sole touchpoint for those who use them" Congrats to Tushar Seth, Rushi Lala, Tim Shackleton and the whole Absolute Labs Team for winning this award by NewStore Partner Talon.One. Find out more about this successful #omnichannelretail project by leveraging NewStore omnichannel retail & Talon.On promotion & loyalty automation in the the comment section below.

One of the biggest misconceptions held by proponents of the #DTC model is the idea that retailers are mere middlemen. The #reductionist view is what drove many once highly prized DTC brands into underperformance. Consider that the typical retailer must plan its product #assortments to optimize #inventory costs and attracting store/web traffic/customer mix. To execute this plan, it needs to further build an #intralogistics network. Having both web and physical presence further complicates all of the decisions above in an #omnichannel environment. That does not even begin to describe the #hypercompetitive retail environment overall, where there are just as many retailers losing many as there are making a profit. For many DTC brands, their bread and butter has been #design, #marketing, and high quality #manufacturing capacity--whether #inhouse or #outsourced. Initial success in a strictly web-based DTC model deluded many of them into thinking that reaching consumers is easy. As their initial #ecommerce success hits diminishing marginal growth, they decided that opening #physical locations was the next logical step, while drastically under appreciating both the complexity and risk involved. Well, they found out. And they realized that it's probably better to let retailers handle most of the distribution to consumers while maintaining the most profitable DTC channels online. https://lnkd.in/gRD2HPxx

The fashion and luxury industry is evolving rapidly, especially in Latin America, where digitalization and changing consumer demands are reshaping the market. Now, more than ever, directors and business owners need to adopt a solid omnichannel strategy, establish a strong online presence, and ensure a beautiful e-commerce experience (Online shopping experience). As a professional with over a decade of experience in business strategy, creativity, and digital transformation; I’ve helped fashion, luxury and consulting businesses elevate their brands by combining the best of online and offline worlds. The time to act is now, are you ready to take your business to the next level? Read Article by Di Aguilera #FashionLatAm #Ecommerce #Omnichannel #DigitalTransformation #BusinessGrowth #Strategy #negociosdemoda #ecommercelatam #shopifylatam #shopifyexpert #shopifyamericalatina #digitaltransformationlatam

I just posted a true retail story as my first LinkedIn article in Portuguese but published the same one in English on my substack. Here’s the link and an invitation to join me on this discussion. https://lnkd.in/dib4qGYM #retail #retailbusiness #retailstrategy #omnichannel #customerexperience