To drive deals to a favorable outcome, you must understand what the self-esteem and ego needs of the other party are.
You must leverage these delicate considerations in a subtle and nuanced way.
If you play it wrong, you may appear transparent and insincere, losing the momentum you worked hard to build.
Here's a scenario:
RefreshCo, a food beverage company, is in discussions with GreenWrap, a supplier of sustainable packaging solutions.
Emily Chen, RefreshCo's procurement director, is known for her commitment to environmental sustainability and preference for eco-friendly packaging materials.
While GreenWrap meets her standards for environmental stability, RefreshCo can accommodate Emily’s ego needs through the following actions:
1) Recognize her authority and status.
GreenWrap acknowledges her role as a leader in the space, championing the adaptation of sustainability and eco-friendly packaging materials in the food and beverage industry.
2) Get her involved.
GreenWrap provides opportunities for Emily to collaborate and offer input on the design and technical aspects of the product.
Her contributions are given top priority and implemented with respect for her competence and expertise in the industry.
What does this strategy accomplish?
→ It caters to Emily's desire to be recognized as an environmental sustainability champion within the food and beverage industry.
→ It demonstrates respect for her competence and expertise in procurement and sustainability.
→ It reinforces her authority and control over the project and acknowledges her as the key decision-maker.
Emily is more likely to advocate for GreenWrap's solutions within her organization, as they closely align with her personal and professional aspirations.
That then increases the chances of pushing the deal across the finish line.
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