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Adidas Could Benefit From Nike’s Innovation Struggles, Morgan Stanley Says Full Article Link >>> https://lnkd.in/g6ukmqdg Sports footwear fashion trends are swinging to Adidas AG’s favor amid product innovation struggles by rival Nike Inc., according to Morgan Stanley analysts. HT Image Evolving trends are seeing people trade their chunky basketball sneakers which have helped build the Nike brand for more casual, gum rubber-soled terrace style Adidas sneakers, analysts including Edouard Aubin […] . . Latest IND . . . . #trendingnews #newstrending #trendingtopicnews #lifestyle #business #news #healthylifestyle #smallbusiness #supportsmallbusiness #lifestyleblogger #luxurylifestyle #businessowner #businesswoman #smallbusinessowner #businessnews

Sneaker Shake-Up (translation: Nike Loses Ground as Trendy Rivals Gain Footing). This tells a lot: Nike's competitors made up 35% of the global sports footwear market last year, up from 20% in 2020. Meanwhile, Nike’s market share (35%) has been sliding since 2021. Just do better, Nike. Sherwood News #InnovationsOutpacingIcons #Innovations #Outpacing #Icons #InnovationVsIcons #OutpacingIcons #NewVsOld #FashionInnovation #Fashion #Innovation #TrendOverTradition #IconicShift #FutureFashion #DisruptiveTrends #StyleEvolution #SneakerWars #Sneaker #Wars #NikeStruggles #Nike #Struggles #FootwearFaceoff #Footwear #Faceoff #SwooshTroubles #Swoosh #SneakerTrends #GenZFashion #MillennialStyle #ChunkyShoes #MarketShift #RetailTrends #Trendsetters #ModernVsClassic #FutureOfFashion #SneakerInnovation #MarketDisruption #FashionRevolution #NewEraStyle #TrendingBrands #Brands #LegacyVsNew #SneakerSwitch #FashionDisruption #SportyStyle #NikeVsRivals #BrandBattle https://lnkd.in/dkYf5jNM

Innovation is the key to building relevance, especially in the athletic footwear category. It's fascinating to see how newcomers like Hoka and On have quickly gained ground, despite not having the same history as Nike. Whether you're out walking, at the gym, or on vacation, it's hard to go a few feet without spotting someone sporting these innovative brands. This goes to show that, in today's world, it's not enough to rely on name recognition alone. What do you think of this trend? Share your thoughts in the comments below. #athleticfootwear #innovation #branding https://lnkd.in/eGbAqn7Z

Lately, I've been intrigued by the crossover of not only collaborations but also innovative design in the sneaker industry, often referred to as "combined footwear." In a market where sneakers need to reinvent themselves after their long hype, as seen with Nike's recent struggles, these collaborations are a breath of fresh air. We've witnessed remarkable partnerships, such as the New Balance x Miu Miu and New Balance x Junya Watanabe collections or ROA Hiking's hiking loafers, which seamlessly blend functionality, design, and cultural relevance. These collaborations are not just about branding; they are about creating something fundamentally new and exciting. Collabs lay the foundation, but it's the innovative design that truly sets trends and captures attention. In this evolving landscape, relevance is key. Brands must innovate continuously, ensuring their designs resonate both aesthetically and functionally with today's discerning consumers. Who do you think will follow in this exciting trend of combined footwear - On, Nike, adidas? #FashionInnovation #SneakerDesign #Collaboration #LuxuryFootwear #FashionIndustry video credit: https://lnkd.in/gMzHsJfx

While Nike, Adidas, and Skechers have long dominated the footwear scene with their flashy branding, there’s a new trendsetter on the block that’s making waves without much fanfare: HOKA. Surprisingly, even big names like Joe Biden and Britney Spears are opting for HOKA over the traditional giants. In a world where Nike rakes in around $50 billion and Adidas follows with $22 billion in revenue, HOKA’s parent company, Decker, stood at a modest $4 billion. So, what’s HOKA’s secret sauce? They’ve dared to defy the minimalist trend embraced by competitors, opting instead for maximalist designs. Their funky, chunky shoes not only make a statement but also offer unparalleled comfort, whether you’re traversing dirt, lava, rocks, or trails. Their high-end midsoles are a hit among athletes and fashionistas alike, proving that comfort doesn’t have to compromise style. #brands #business #marketing #hoka #sneakers #shoes #brandstrategy #businessstrategy #businesscasestudy

SAY NIKE NEVER AGAIN. Nike remains the leading clothing and shoe brand for teenage consumers, but has seen a dip in interest. The brand’s share in footwear decreased 190 basis points year over year and 230 basis points compared to Piper Sandler’s fall 2023 research. Among athletic footwear brands in particular, Hoka and On increased share among upper-income teens, while Nike lost 510 basis points among that cohort. Continuing its influence among teenage consumers, 59% of the 6,020 teenage respondents in Piper Sandler’s 47th semi-annual Taking Stock with Teens survey said that Nike was their favorite footwear brand. Thirty-four percent of survey respondents also named Nike as their top clothing brand, Piper Sandler found. #nike #footwear #culture #sneakers #communities #branding #business #growth #sports #activewear

What performance footwear styles from the 2020s will become the retro must-have styles of 2050? Today, consumers are drawing on performance styles from the past and turning them into cultural must-haves in sportswear. Think about the Nike Air Force 1 and Adidas Samba. Both were born from deep cultural roots—Air Force 1 from basketball and Samba from football—and have since transcended their original purposes to become modern-day style symbols. So, what can we learn from these past icons to build the must-have styles of the future? There are two key elements: 1. Cultural Connection – Shoes like the AF1 and Samba were deeply rooted in their respective cultures. Future styles need to find a strong place within a niche culture that defines a generation. Consider how the Chuck Taylor became synonymous with punk rock and counterculture. 2. Iconic Visual Identity – A must-have style should be instantly recognizable and visually distinct. It’s not about being loud, but about making a statement that stands the test of time. These shoes need to be versatile enough to complement many outfits while remaining visually unique across decades. What do you think the "retro classic" of 2025 will be? And how can brands today create something now that stands the test of time? I’d love to hear your thoughts! 👇 #footwear #sportswear #sportsindustry #outdoorindustry

Title: Adidas's Strategic Move to Capture Emerging Markets with Affordable Footwear In an intriguing shift within the sportswear industry, Adidas is set to release more affordable versions of its renowned shoe lines, including the NMD and Ultra Boost. This strategy is aimed at appealing to price-sensitive consumers and expanding its presence in emerging markets. 🌍💼 As Adidas confronts fierce competition from Chinese brands and other budget-friendly competitors, CEO Kasper Rorsted highlights the necessity of this move to enhance their product offerings and stimulate growth in less developed regions. The decision to introduce lower-priced footwear underlines the sportswear titan's commitment to broadening its market reach. These new models will be priced below their current $130 to $180 range, though specific prices and launch dates remain under wraps. But why is Adidas taking this step? 🤔 It's clear that in emerging markets, where cost is a significant barrier, Adidas needs to adapt to maintain and grow its market share, especially against rivals like Nike and local brands such as Anta Sports and Li-Ning. Moreover, these affordable sneakers will be produced in countries like Vietnam and Indonesia to capitalize on lower labor costs, ensuring competitive pricing while maintaining quality. 👟💡 What do you think about Adidas's strategy? Will affordable pricing be a game-changer for Adidas in these critical markets? Have you noticed shifts in your buying decisions based on shoe prices? Feel free to share your thoughts and experiences! #Adidas #Sportswear #EmergingMarkets #BusinessStrategy #AffordableFashion #ConsumerGoods #GlobalExpansion

Marketing discussion Friday: Who’s thriving within the footwear space and why? Today's discussion was inspired by numerous conversations with alumni and industry professionals in the footwear and sportswear sectors. We've been exploring which brands are currently thriving and why. From a revenue perspective, Nike remains the leader, followed by Adidas, Skechers, Puma, Asics, Converse, and Under Armour. (https://lnkd.in/gvAEW3P4 (https://lnkd.in/gvAEW3P4) However, brands like Deckers (especially Hoka) and ON Running are making significant inroads and capturing market share . Including Columbia Sportswear, Keen and Salomon within the outdoor space. So, what are these top brands doing to stay ahead? Here are a few key factors:     1    Brand Recognition and Awareness     2    Customer Trust and Loyalty     3    Differentiation from Competitors     4    Building an Emotional Connection     5    Focusing on Premium Pricing Potential     6    Word-of-Mouth Marketing     7    Expansion Opportunities     8    Employee Engagement     9    Long-Term Business Success I believe that brands will continue to thrive if they focus on the 5 C's—Creative, Curious, Collaborative, Challenge, Consistent—and the 3 R's—Recruit, Rally, Repeat. Emphasizing these principles along with the key factors above will drive growth. What are your thoughts? #marketing #apparel #consistency #knowledge #consumer #footwear #brand #brandawareness #brand

According to estimates from Statista Market Insights, sneakers – excluding purely functional athletic footwear – are now a $75-billion market, which is expected to grow to nearly $100 billion in annual sales by 2028. With an estimated market share of 18 percent, Nike is the clear number one in the global sneaker landscape. What is your go-to sneaker brand?