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Most interesting story of the day: AI- boon or bane for companies❓ A recent report by Adalytics raises questions about the efficacy of AI in real-time ad safety. This is not a small concern: brands showing up next to unsafe content is a nightmare no company wishes to face. So, the question arises, should companies put so much faith in AI tools AI is evolving - it has the potential to revolutionize industries. But it's not foolproof. We need: 🎯 Transparency: There's a need for honest, open dialogue about what AI can & can’t do. No tool is perfect – and that's okay. But let's discuss it. 🔄 Continual Learning: AI algorithms learn from data – so the more we test, adjust, and improve, the better they get. 💡 Human Oversight: Crucial decisions that require nuanced understanding should have human oversight. Technology should aid decision-making, not dominate it. Trust in AI will come with time, transparency, and evidence of effectiveness. Let's embrace AI – but keep our eyes wide open. read more below https://lnkd.in/gUimW7F5 #AI #brandsafety #digitaladvertising #transparency

AI is revolutionising marketing, offering brands incredible efficiencies and new ways to connect.   But here’s the catch: in a world of chatbots and automated tools, how do you keep your brand authentic and human? We believe the soul of your brand should never be sacrificed to technology, so in this blog by Mark Bower, we explore how to balance AI innovation with emotional resonance, as well as sharing some practical tips for using AI while protecting the essence of your brand. ✨ Curious? Read more below👇 https://lnkd.in/epi_z5e4 #Woven #Marketing #BrandSoul #AI

The Balancing Act of Brand Voice & AI ⚖️ Navigating brand voice in the era of generative AI presents unique challenges and opportunities for marketers. Our latest article delves into the intricate dance between maintaining a strong, consistent brand voice and embracing the personalization capabilities of AI. With insights from Persado's proprietary AI, which has been fine-tuned with over 10 years of brand messaging data, marketers can achieve up to 96% improvement in message performance. Discover how to marry AI with your brand's voice for unparalleled customer engagement: https://lnkd.in/gQy5Ku4U #GenAI #AI #Marketing #MarTech #marketers #brands

Digital transformation is crucial in 2024, but it shouldn't come at the expense of consumer trust. Discover how to grow your brand with AI and other tools while protecting your hard-won reputation, and navigate these challenges to thrive in the digital age. Read the latest MarTech article by Senior Director of Marketing RJ Licata to learn more! https://bit.ly/3RenBgI #DigitalTransformation #AI #BrandTrust #MarketingStrategy #MarTech #OwnedAssetOptimization #OAO #Terakeet

Agencies are pushing AI adoption across their capabilities. Clients are generally on board, but nearly all are concerned about the implications. Look for new language in your next service agreements to set boundaries on AI usage.

Explore the transformative role of AI in refining brand positioning strategies in our latest blog post, "Role of AI in Brand Positioning Strategies". Dive deep into how artificial intelligence is reshaping the landscape of marketing by offering unprecedented insights into consumer behavior, market trends, and competitive analysis. AI-driven data analytics empower brands to position themselves more effectively, tailoring messages that resonate on a personal level with target audiences and distinguishing themselves in crowded marketplaces. From predictive modeling to natural language processing, learn how AI tools are not just supporting but revolutionizing strategic decision-making in branding. Whether you're looking to redefine your brand identity or enhance your current position, this post unveils the potential of AI to create compelling, data-driven brand narratives. Click now to discover how AI is setting new benchmarks in brand positioning. https://lnkd.in/dYQ_NCb9 #BrandPositioning #AI #ArtificialIntelligence #MarketingStrategy #BrandIdentity #ConsumerBehavior #MarketTrends #CompetitiveAnalysis #DataAnalytics #PredictiveModeling #NLP #StrategicDecisionMaking #DigitalMarketing #Innovation #digitaltoolsmentor

Today, we stumbled on an article about AI and personal branding, and it really resonated with us. The insight: while AI can streamline our strategies, the heart of a strong personal brand lies in genuine human connection. It's a reminder that blending technology with empathy is key. Take five minutes to read the full article ⬇️ https://lnkd.in/e9i2KN_F #Sociyell #AI #PersonalBranding #Forbes

Artificial intelligence (AI) has reshaped how we live, work, and connect in an era dominated by technology. For those looking to build or improve their personal brand, relying solely on AI-driven strategies might be tempting. However, while AI offers efficiency and precision, the core of a successful personal brand remains deeply rooted in authentic human connection. Thriving in today’s world requires a nuanced approach that blends the power of AI with the warmth of human empathy. Do you think AI will help us to build our brand? https://lnkd.in/e6bffcJK

Over 50% of businesses are planning to review contracts with media and creative agencies due to AI concerns.   That's what the latest research from WFA shows. That's why they've developed 'The Generative AI Contract Best Practice Guide' covering:   ✔️ Insights into the types of Gen AI issues that could be addressed in contracts ✔️ What makes a robust contractual clause ✔️ Practical steps to drive generative AI contract compliance with agencies and vendors ✔️ Drives awareness of variations in regulation impacting the use of generative AI across key markets globally   If you’re a AANA member you get free access to this content as part of your membership. Find out more: https://lnkd.in/dDYKPw52 #GenerativeAI #AI #AIinMarketing

Empower your brand with AI: Combat misinformation, mitigate defamation risks, and elevate user engagement like never before! #AI #BrandEmpowerment #DigitalMarketing #UserEngagement #Misinformation #DefamationRisk