Estée Lauder Cosmetics Inc. has officially mastered the art of the light, daytime makeup look.
Here’s what you probably don’t know:
When Estée Lauder first started back in 1946, they had no specific focus on daytime makeup. But just a few decades later, they have set a new standard for a natural, fresh-faced look.
How did this happen? Innovation and creativity.
Here’s the story:
Estée Lauder’s story begins in 1946, in the heart of New York City.
A chance meeting with a makeup artist on a busy street in Manhattan sparked it all.
While there, Estée wasn’t even trying to target the daytime makeup industry.
For a while, Estée Lauder tried to find success doing random things:
• Introducing skincare products
• Setting trends with vibrant lipsticks
• Launching extravagant perfumes
Until one day, everything changed.
The launch of the Double Wear Stay-in-Place Makeup.
It was in 1997, and Estée Lauder became the first cosmetics company to introduce a long-wearing, natural finish foundation.
They saw this as an opportunity—and took it.
Their game plan:
• Focus on natural, skin-like finishes
• Prioritize longevity and comfort wear
• Offer a diverse range for all skin tones and types
As you can probably guess: it worked.
By 2005, Estée Lauder had risen to a wild level of success—way beyond they probably ever thought possible for themselves.
➡️ A cult following for their Double Wear Foundation
➡️ Expansion into other light, daytime makeup products
➡️ Recognition for setting trends in the cosmetics industry
And the rest is history.
I love this story because it is the perfect encapsulation of what it takes to achieve success in the cosmetics industry, but also shows how in order to be “lucky,” you need to put yourself in a position to receive luck.
Great reminder for anyone with big dreams. So, what's your makeup game plan?
#Cosmetics #Innovation #SuccessStory