Kris Krasnonosova’s Post

View profile for Kris Krasnonosova, graphic

Marketing & Growth | B2B Demand Generation | ABM

The #1 hack to boost marketing effectiveness? Understanding intent data! (Well, maybe not the absolute top, but it's definitely impactful!) Here's the magic....we can spot companies actively researching our solution, industry, or competitors! This lets us create focused lists of promising leads already interested in what we offer. The results? 1. We're getting qualified leads ready to engage, saving time and resources! 2. No more chasing the wrong leads! 3. Retention is up. It's not all sunshine and rainbows, though. There's a learning curve – intent data can be complex, but totally worth it. #b2bmarketing #intentdata

To view or add a comment, sign in

Explore topics