Your ads should stalk gently, not scream. Location-based marketing and nudges feel more like a friendly tap on the shoulder. Location-based marketing (LBM) is where tech meets strategy—and this guide will show you exactly how to make it work for your brand. Here’s a sneak peek of what you’ll learn: 1️⃣ What is LBM, and how does it drive real-world sales? 2️⃣ The key strategies: geotargeting, geofencing, beaconing, and geo-conquesting. 3️⃣ How to use location data to find untapped, high-intent audiences. 4️⃣ How to steal competitors’ customers with geo-conquesting. 5️⃣ The future of LBM, including AI-powered, location-driven offers. Article by: Corey Rice With insights from: Gunnar Eisenmenger, Cyndi Loza, Will Cocker, N. Azam Kashmiri Read our guide. ➡️ https://lnkd.in/gy-QxUfm #LocationBasedMarketing #DigitalMarketing #MarketingTrends
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🌍 The Power of Geolocation Marketing in Today's Digital World 🌟 In an era where personalisation is key, geolocation marketing stands out as a game-changer. By leveraging location data, businesses can deliver tailored experiences to their audience, enhancing engagement and driving brand loyalty. Imagine receiving a tailored offer from your favourite café as you walk past it. This is the magic of geolocation marketing at work. When brands connect with their audience in real-time and in the right context, they not only boost interaction but also foster deeper relationships with their customers. Are you ready to explore how geolocation can elevate your marketing strategy? Check out the full article to discover actionable insights: [The Power of Geolocation Marketing](https://lnkd.in/eEbRQQ4y) Let’s connect and share our thoughts on innovative marketing tactics! Follow me for more insights on digital marketing strategies. #DigitalMarketing #Geolocation #Personalisation #BrandLoyalty #MarketingStrategy #AudienceEngagement #ChrisLawlorMarketing
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You’ve heard of intent data, but what’s the deal with signal-based marketing? If intent data is the “what,” signal-based marketing is the “how.” Intentsify CMO, Allie Kelly, was featured on Demand Gen Report where she discusses how to activate intent data for real marketing results. No more guessing games: Signal-based marketing uses prospect behavior to tailor your messaging. Say goodbye to irrelevant content: Target your audience with laser precision. Boost engagement & conversions: Connect with your customers on a deeper level. Check out the article: https://lnkd.in/dJHSwsTy
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While modeling, analysts find themselves hesitant whether to use impressions, spend, or clicks metrics to model the impact of their ads. At MASS Analytics, our approach is to look at all the available metrics and use the most appropriate one for each channel, bearing in mind the questions the client wants to answer. Here's why 👇
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Happy Monday! ❤️ Today we kicked off Day One of the Girls in Marketing Digitial Marketing Growth Programme with two amazing sessions, jam packed with such insightful information ✨ 💡 Session One: Analysing Audience Insights and Building Customer Journeys with Olivia Mae Hanlon. 💡 Session Two: Using Data to Inform Your Email Marketing Strategy with Beth O'Malley. I have learned so much already and I am so pleased to be back involved in another GIM Programme! Roll on Wednesday where we focus on content audits and upping our SEO game! 😊 #DMGP2024 #girlsinmarketing #GIM #personaldevelopment #audienceinsights #emailmarketing #data
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𝗗𝗔𝗧𝗔 𝗖𝗟𝗘𝗔𝗡 𝗥𝗢𝗢𝗠: 𝗨𝗡𝗔 𝗡𝗨𝗢𝗩𝗔 𝗙𝗥𝗢𝗡𝗧𝗜𝗘𝗥𝗔 𝗣𝗘𝗥 𝗟𝗔 𝗗𝗔𝗧𝗔 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡 🔏 𝗗𝗮𝘁𝗮 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻, 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗲𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁 and 𝗱𝗮𝘁𝗮 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 in the era of third-party cookie deprecation, the 𝗱𝗮𝘁𝗮 𝗰𝗹𝗲𝗮𝗻 𝗿𝗼𝗼𝗺 are rewriting the future of digital advertising 🔸 What are they? 🔸 How do they work? 🔸 What are the benefits of using them? 👉 We discuss this in our in-depth discussion! ➡ https://ow.ly/GhhI50TueWO⬅ #blendee #mos #dmp #datacollaboration #advertising #marketing
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Ever wondered how businesses can deliver tailored experiences based on where you are? Geo-fencing uses virtual boundaries to trigger targeted notifications, offers, and interactions right when you enter or leave specific areas. 📍 Though geo ads can be annoying, if done properly, they can be very effective. #Geofencing #LocationBased #TechTrends
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So here are 3 of the best digital marketing threads (so you can start learning today): 1. Tailor your website's content to your audience's needs. 2. Use data analytics to drive your marketing decisions. 3. Optimize your social media strategy for engagement. Ready to amp up your online game? Let's chat! Book a call for personalized strategies that hit the mark. https://lnkd.in/eCJV--qj #realestatemarketing #digitaldominance #reviewmanagement #realtor #iridiumdm #jacksonvilleflorida #realestate #mortgagebroker #loanofficer
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Download now to effortlessly publish, deeply analyze, and authentically engage with your audience. Take control of your online success today! #SocialMedia #ContentCreation #Marketing #BusinessTips #SocialMediaStrategy #Analytics #GrowWithVirality #ViralizeYourContent #ViralizeSuccess
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So here are 3 of the best digital marketing threads (so you can start learning today): 1. Tailor your website's content to your audience's needs. 2. Use data analytics to drive your marketing decisions. 3. Optimize your social media strategy for engagement. Ready to amp up your online game? Let's chat! Book a call for personalized strategies that hit the mark. https://lnkd.in/epWvrjHX #realestatemarketing #digitaldominance #reviewmanagement #realtor #iridiumdm #jacksonvilleflorida #realestate #mortgagebroker #loanofficer
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Embrace the unmatched power of CrePe! 🚀 By leveraging predictive analytics in crafting unique and personalized digital marketing campaigns, CrePe changes the game. 💡 Our platform feeds on real-time data, contributing to you mastering your audience's behavior, making your campaigns highly effective and ROI-friendly! 💼💸 Transform your digital marketing approach. It's time to step into the future with CrePe. Be relevant, be dynamic. Today is the day to optimize every creative inch of your campaign using CrePe.💪 Contact us to book a demo and experience the future of marketing.👇 https://lnkd.in/ghStXZ_t #CrePe #predictiveanalytics #digitalmarketing #creativeoptimization #campaigneffectiveness #futureofmarketing.
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