Kleene.ai’s Post

Hello dear network, Does rising cross-channel spending truly justify the immediate pursuit of full-funnel strategies? In a world dominated by short attention spans, have we overestimated the long-term impact of brand loyalty? Are we blindly chasing every new platform while Meta and Google continue to monopolize our ad budgets? Is the elusive balance between cost efficiency and customer lifetime value a mere fantasy in today's fast-paced market? Strategic foresight and agility sound great, but how often do we see companies truly embody these principles? Is it time to accept that the complexity of the digital marketing landscape may be more of a barrier than a boon? Are we at risk of overcomplicating digital marketing strategies, ultimately losing sight of what truly drives consumer behavior? In conclusion, are we ready to acknowledge that sustainable growth might require more than just embracing complexity—it might demand simplifying our approach? How much complexity is too much before it derails our ultimate goals? #CustomerAcquisition #MarketingStrategy #DigitalMarketing #brandawareness

 Exciting news! The Digital Marketing Platforms market is set to boom! Join industry giants like Facebook and Google on this growth journey! Are you ready to ride the wave of innovation? Comment below! #DigitalMarketing #Innovation #MarketGrowth https://lnkd.in/eJKZ-Euh

In the ever-changing world of digital marketing, it's crucial to stay adaptable and creative. As we reflect on 2023 and look forward, there are exciting trends shaping the industry. Now is a great time to take a closer look at your paid media strategies to ensure they're delivering the best results. Read more - https://lnkd.in/dYKkc38m

The average ROI on digital advertising in Australia first glance: Google Ads? 200%. Meta Ads? 500 - 800%. But here’s the thing: these numbers don’t always tell the full story. For some, these results come from campaigns that are strategic, well-researched, and multi-layered. But for others, ads are often run in silos - without the foundational strategy needed to maximise ROI. That’s where results tend to fall short. We all know that long-term brand growth fuels short-term lead generation. But blending the two effectively? That’s where real results happen - and it’s something I’ve spent years refining. Here’s how it played out for a recent project: - 6-month campaign - With a multi-channel approach. - Built on a strong, research-backed strategy. The outcome? 1100% ROI ...in just 6 months. Pretty good hey? When you combine thoughtful strategy with tactical execution, the results speak for themselves. What’s been your experience with strategy-driven campaigns? Are you seeing the long-term payoffs? Let’s chat!

Google has announced a third delay to 2025 of their move to cookieless marketing. Here are five things you need to know about moving forward with digital marketing strategies in the cookieless digital landscape, courtesy of the Endeavor marketing solutions team:  https://lnkd.in/gmBk97uA #b2bmarketing #digitaladvertising #firstpartydata #cookiedeprecation

The growth and appeal of performance marketing lies in its ability to quantify the effectiveness of various advertising strategies and channels. This approach provides clear insights into ROI and helps advertisers optimize their campaigns based on performance data. It integrates seamlessly with digital marketing tools and platforms, increasing its effectiveness and contribution to business growth. #iworkforComcast #PerformanceMarketing #DigitalMarketing #BusinessGrowth https://lnkd.in/g_5qGyw2

Digital campaigns fail more often than you'd think. But the reasons are usually predictable. 🧪 Here are the top three pitfalls when setting up a new campaign... 1️⃣ Not Knowing Your Audience: It's crucial, yet many overlook it. Understanding your ideal customer profile—pain points, ambitions, digital haunts, and resonating offers—is foundational. Without this, you're essentially marketing in the dark. 2️⃣ Lack of Closed-Loop Reporting: If you can't track a customer's journey from click to sale, you're missing out. Surface-level metrics don't tell the whole story. Closing the loop is how you learn, adapt, and eliminate waste. 3️⃣ Ignoring Conversion Rate Optimization (CRO): An obsession with driving traffic often overshadows what happens post-click. Yet, the magic lies in optimizing the post-click experience. We've seen a 5x increase in conversion rates by refining this step alone, transforming campaign economics dramatically. By deeply understanding our clients' audiences, implementing robust reporting, and focusing intently on CRO, we unlock scalable, sustainable success. Need help refining your digital marketing strategy? Let's chat. 💬

I'd like to describe the nuances of AEO and how to include it within a broader digital marketing strategy. Read more: https://hubs.li/Q02Nn4d-0 Post written by Charles Nicholls, Forbes Councils Member.

Are you really getting the most out of your ad spend? Learn how #incrementalitytesting can revolutionize your ROI measurement and unlock the true impact of your marketing campaigns in our blog! 📈💡 https://bit.ly/3Tp0elR