Patrick Kizny 🏴’s Post

Sometimes gorgeous ad creative doesn’t convert as well as we feel it should. BUT that only factors in the short term. Gorgeous ad creative helps build brand. And brand is the most valuable asset any marketer can build.

"Why bother educating people? The creative space is hard at the moment so shouldn't you be spending more time getting more paid work in?" That's a question I got asked by someone after I was chatting to a friend about a workshop I hosted yesterday. For me, it's a really simple answer. The more people know about what's out there, the more possibilities open up across the creative sector, not just for us, but everybody. Yesterday, I hosted another one of our clients in-studio to talk all about how table-top virtual production (alongside at other scales) is changing the way we create content. We ran through a little bit about who we really are at Powerhouse, and what we stand for; before delving deep into the new and emergent tech in the advertising space. After the session, we took the team down into studio to have a go at styling a rig; getting them facetime with a creative without a looming deadline or a shot list to get through. Then, onto a chilled out lunch chatting about local pubs; the best roasts in Leeds and dogs. Sure we put commercials and case studies in there to give some guidance, but at the end of the day, it's about sharing knowledge; helping people to grow and expand their creative horizons, not about making a quick buck. We all know the creative sector is being challenged at the moment and there's two ways to look at things: go for glory and grab all that you can; or work hand-in-hand with creative allies to weather the storm together. For me, it's about the latter. Supporting other agencies, whether we work together currently or not, because we can do more collectively than we can in isolation. #creative #advertising #creativeagency

I'm sure some of us in the creative industry have been through (or are still going through) the whole motion of producing "creative work" just for the sake of deadlines or hitting the targets. But when was the last time you actually enjoyed the process of coming up with some truly kick-ass creative idea? Definitely not asking us to do it all the time, but just enough for you to remind yourself that you are a human. Consider this your sign to take a breather for that particular pitch you are working on - just in case you need it. #creative #thought #advertising

5 Guidelines to follow as a Digital marketer for Shooting & Editing Corporate Reels: * Plan & Focus: Plan your shots and focus on the "why" behind your company's story. * Compelling Narrative: Structure your reel with a clear beginning, middle, and end using engaging visuals. * Production Value: Invest in good lighting and sound for a professional look. * Editing Magic: Tighten the pace and use copyright-free audio to elevate your reel. * Trend Spot & Adapt: See what's trending in corporate reels (e.g., employee spotlight, behind-the-scenes tours) and adapt it with your own unique spin. #corporate #reels #trending #digitalmarketing

Your brand, our passion. Let's create magic together! We don’t just help to promote brands, we build brands and elevate your brand to the next level 🚀 #BrandPromotion #BrandStrategy #MarketingExperts #BrandBuilders #tshootsolutions #branding #Promotion #socialmedia #digitalmarketing #business [brand promotion agency, digital marketing agency, reels, video editing, promotion agency]

🌟Calling all Art Directors and Producers in Creative Advertising!🌟 Battling challenges in your creative projects are easier to solve before you start the edit - if you know how. But rest assured - I’ve got the solution for you that will sort out your stills post production headaches. If your projects feel like they’re always breaking the budget, I’ve created a handy deck packed with pro insider knowledge that will transform your approach to stills post production and retouching. By maximising on collaboration and implementing these proven tips, you’ll have the secret behind successful creative campaigns. Level up on your post production game and access this exclusive resource. Drop me a direct message with your email address and I’ll send you the handbook.

Companies should only hire creative agencies if they actually want to do something creative. If not, just whip up an in-house studio to churn out every half-baked idea. At least that way, you’ll only frustrate your own team, not send agency creatives spiraling into an existential crisis. #BeenThereSeenThat #Advertising #AgencyLife

One of the more common things I see with brands is giving up on an angle/concept after trying only one ad creative. You will never find winners like this. To increase the likelihood of finding winning creatives, you need to increase what you test. We test a minimum of 5 variations with every angle. For example, we will test and optimise the hooks initially since they are the best place to start (if no one watches the first 5 seconds, you’re doomed). I recommend always making multiple variations with every angle.

🖼️ Wanna see how the biggest and most creative marketers do it? Check out this article from The Drum about their World Creative Rankings 2024. 🔗 Read here: https://lnkd.in/es_si-J2

Advertising creatives are some of the most brilliant minds on the planet. Most of the world has no idea what goes on behind the scenes of your average or even below-average commercial. I have been inspired by so many people throughout my career, often thinking, "This person should write or direct films, or books or start their own agency or brand or any-freaking-thing." Some of them have. And some of them have done very well. I'm calling them, "Escape Artists"—people who create for themselves outside their 9-to-5. Not all Escape Artists will be famous but I'm kicking things off with someone we all know: Theodor Seuss Geisel aka Dr. Seuss. Yep, he got his start as an illustrator in advertising. P.S. If you're a creative who wants to create more for yourself outside of work, join 600+ others on the waitlist for this mysterious thing I'm building: https://lnkd.in/gNsxnT8y