Kinema’s Post

Wow! Yesterday at the American Film Convention (AFC), we all were VERY much in agreement. According to our panel, when it comes to releasing your film, these are the clear pillars of truth upon which you must build your plan: 1. Have a clear goal. Pick 1: Money, career, impact, awards, audience? 2. Identify and understand your audience. Who is the film most clearly for? 3. You're the boss. You are the CEO of your film, so what's your business plan? 4. Slow your roll. Build a windowing strategy and release it over time. 5. Have a team. Publicist, outreach coordinator, or impact producer, etc don't go at it alone. 6. Budget for marketing and distro in advance. Planning and budgeting give you options and the freedom to not be forced into a deal or left in the lurch. ScreenDaily Piece: https://lnkd.in/eK7k-F6p 🎤 Evan Saxon, ABRAMORAMA 🎤 Peter Ambrosio, Lumiere Cinema 🎤 Neil Creque Williams, Gathr 🎤 It me! Kinema 🗣️ Jon Fitzgerald, Cause Pictures