Them: "We've never done this before! Can you do it?" Me: Award-winning communications executive who loves the unexplored. Experienced strategist (social, content, PR, influencer) and team leader.
Even the Christmas season has a dupe that costs less and does the same. For years, Coca-Cola dominated the Christmas season with its polar bears and the magical truck that substituted Santa's sleigh in the distribution of magic. This year, LIDL has pulled a Mariah, and kicked off its own truck tour earlier, to bring some magic to their UK customer base with a very direct and simple message: this year, Holidays are coming in under budget. With the country fighting the worst cost of living crisis, and a 2.3% grocery inflation this month, Kantar has just issued research that shows consumers are starting their Christmas shopping early to avoid further price hikes. It noted that 648,000 shoppers have already bought a Christmas cake, while 14.4% of households purchased mince pies in October. The same research shows prices are rising fastest in products like chilled soft drinks and chocolate confectionery. The activation from the market chain can seem like a fun jab at Coke at first, but with the right context, it shows a superb knowledge of its customer base and what they are going through. Subscribe to #TheOKList for more marketing inspiration: https://lnkd.in/dtXRH2bE #ChristmasAds #Inspiration #Marketing
Freeway on the freeway 2024
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Okay I'm here for the fun ad...but people are buying their desserts two months early? That's a step too far......
Them: "We've never done this before! Can you do it?" Me: Award-winning communications executive who loves the unexplored. Experienced strategist (social, content, PR, influencer) and team leader.
1mohttps://www.linkedin.com/pulse/ok-list-20-bluesky-waiting-you-defy-gravity-defeat-hot-kim-piquet-ahf0f?utm_source=share&utm_medium=member_ios&utm_campaign=share_via