Kevin Joyce’s Post

Is Gaming the Future for most OTT Platforms? Netflix has now launched 100+ games, shifting from one-time engagement with movies and series to long-term value through gaming. Games keep users engaged even when new content isn’t released, easing the pressure to constantly produce fresh shows - which will lower the cost of production or content acquisition. Seems like a smart move.

Netflix is changing its game—Are We About to See the Future of Interactive Entertainment? Netflix came into the #gaming world with big plans, and now they’re making some smart changes to improve it. Instead of going up against big console games, they’re focusing on what they do best—telling great stories. Imagine playing games that feel just like your favorite Netflix shows, where you’re part of the action! This shift means we might see new, interactive games based on Netflix Originals and more ways to dive deeper into stories we love. It’s a different way to think about gaming and streaming coming together. What do you think? Could this new path help Netflix stand out in the gaming world? #netflix #gamingstrategy #netflixgames #gamingindustry

🎮 Shawn Layden: "The disappearance of AA studios is a threat to the gaming industry" At Gamescom Asia, former Sony Interactive Entertainment chairman Shawn Layden shared his concerns about the current state of the gaming industry. He emphasized that the focus on blockbuster titles with massive budgets is stifling creativity. “We're seeing more copycats of successful games and fewer unique projects. When financial risks are high, studios prefer to play it safe rather than take a chance on something new,” Layden said. What do you think—is there still room for creative projects in a world dominated by blockbusters? #GamingIndustry #CreativityInGaming #GameDevelopment #InnovationInGaming #BlockbusterGames #ShawnLayden #GamescomAsia #AAStudios #GamingTrends #GameDesign

🎮 How does a TV series breathe new life into an iconic game? The Fallout TV show proved it’s possible—and the numbers speak for themselves. After the series debuted on Prime Video, Fallout 4 surged to 83,000 concurrent players, more than tripling its usual count. Even Fallout 76 hit a record-breaking 39,500 players—double its average. But here’s where it gets interesting: even older titles like Fallout: New Vegas and Fallout 3 saw player numbers skyrocket, pulling in 20,000 and 6,700 players respectively Nostalgia? Sure. But this is more than that—it’s the lore and immersive world-building of Fallout drawing in both veterans and newcomers alike.This is what cross-media synergy looks like in gaming. Could your next project benefit from a universe this deep? 👀 #Fallout #ContentIP #GamingLore #CrossMedia

NOT EVEN CLOSE. Hey brand leaders let us help you gamifying your brand.

Behind the scenes of one of our recent interviews with a new partner in the gaming industry! Adrian, our video producer, is hard at work directing and ensuring our partner feels comfortable and ready for the camera so they can shine in front of the lens. We believe in building a comfortable environment where creativity flows! #UnkroppedStudio #BehindTheScenes #ContentCreation #GamingIndustry #VideoProduction"

Marvel Rivals is making a strong push in the gaming market with its new holiday season content! Featuring a 4v4 map where players control Jeff the Land Shark 🦈, it’s a fun and innovative twist on the genre (think Splatoon but with a Marvel twist). Lee and Ray break down how Overwatch’s mistakes led to its downfall, and how Marvel Rivals is thriving by learning from those missteps. Tune into the latest episode of Geeks Who Like Sports for more insights! #MarvelRivals #GamingIndustry #Overwatch #GamingNews #GeeksWhoLikeSports

We are witnessing a significant shift in the gaming landscape as Netflix has officially closed its AAA game studio. This decision marks a pivotal moment not only for the company but for the broader gaming industry. In our latest blog post, we delve into the reasons behind this closure and explore its potential implications for both Netflix and the gaming community. To gain insights into this development and understand its impact, read the full article here: https://ift.tt/pNmVZqk.

The second issue of HYBRID THEORY goes out tomorrow, in you'll find: ❄️ A focus on Jason Schreier's Play Nice, especially looking at how Blizzard makes games reflects the larger industry and its approach to transmedia. 🌐 An eye-watering list of happenings in gaming x anime x brand overlaps this month — I'll dive into a few of them in later editions if I can. 🙇♂️ An open call to my subscribers to help influence the direction of the newsletter and it's content. If you want to get in on the ground floor of the thoughtful narration of transmedia — subscribe now in the comments to wake up with HYBRID THEORY in your inbox tomorrow. #gaming #comics #transmedia

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