Kellton’s Post

AI is taking the corporate world by storm, and GenAI in particular. The 10% of companies that fit BCG’s description of GenAI top performers are beginning to capture real value from the technology; they’re using it to improve efficiencies, enhance customer experience, and boost revenue. Separate research by BCG Henderson Institute and Harvard Business School found that adopting GenAI leads to 40% higher quality results and 25% faster output. Leaders believe GenAI is transformative. A full 90% of the leaders we surveyed believe that in the next three years, GenAI will be important or fundamental to marketing, sales, and service processes. In addition, almost three-quarters (74%) of leaders expect it to enhance key business metrics, including operational efficiency and sales volume. Interested more in GenAI’s impact? Read more about it ➡️ https://on.bcg.com/40jqDG7 #BCG #GenAI #MarketingAI #Customerexperience #B2B

NOVA, our AI-powered SDR and marketing assistant, is designed to supercharge your efforts without taking over your job. To learn more or to request a demo, Link in profile or drop me a message. #AI #SalesTech #MarketingAutomation #AIPowered #SalesAutomation #DigitalTransformation #SalesInnovation #AIinSales #FutureOfWork #ProductivityHacks #Personalization #TechInnovation #SalesStrategy #MarketingStrategy

Yesterday, while connecting with a #cheifrevenueofficer colleague, we discussed three critical areas modern revenue leaders must invest in to not just stay ahead, but stay relevant. 1️⃣ Being an expert at gaining Go-to-Market (GTM) Fit, with GTM defined as how a company invests, aligns, and activates its resources to deliver its product portfolio to its prospect and customer community. This means maximizing revenue and securing a competitive advantage by making strategic decisions about market targeting, buyer engagement, the best channels to reach buyers, enabling buyers to purchase effectively, creating maximum customer impact for retention and expansion. 2️⃣ Being a Thought-Doer in AI, by understanding the use cases where AI can drive the most significant impact, whether through improving productivity or fostering innovation. This can be achieved within the platforms you already use or by leveraging AI-focused applications. 3️⃣ Embracing Modern Revenue Leadership, by shaping strategic direction though listening to their team, customers, partners, customer lifecycle data/ unit economics. And fostering a mission-driven culture with innovation, agility, flexibility, and customer centricity as a cornerstone. Shout to a few folks for inspiration on these areas Sam Jacobs, Sangram Vajre, Nathan Loveless, Zorian Rotenberg, Scott Brinker, Mala Rugg and my team New Breed. Any to add?

The Future of Business Development: How AI is Changing the Game The game of business development is evolving rapidly, and AI is at the forefront of this change. From lead generation to customer segmentation and market research, AI is streamlining processes and providing valuable insights. For example, AI-powered sales tools can personalize outreach efforts and identify the most promising prospects. This allows businesses to focus their resources and increase their conversion rates. The future of business development is undoubtedly connected to AI. By leveraging this technology effectively, businesses can gain a competitive edge and achieve better results. #businessgrowth #ai #4IR #businessdevelopment

Nova's Mission: Empowering Sales and Marketing Leaders 💪 Nova was conceived with a clear mission: to enable sales and marketing leaders to reach new heights of efficiency and effectiveness without the need for extensive resources or technical expertise. Nova achieves this by: 🌐 Automating Data Analysis: Eliminating the manual labour involved in data collection and interpretation, allowing teams to focus on strategic initiatives. 🗣️ Facilitating Collaboration: Enhancing communication between sales and marketing departments through shared insights and unified data platforms. 📊 Providing Actionable Insights: Offering recommendations based on data analysis to optimise campaigns, improve customer targeting, and increase ROI. By reducing the complexity associated with modern sales and marketing challenges, Nova empowers leaders to make informed decisions swiftly and confidently. 🚀 Nova is now available to businesses looking to transform their sales and marketing efforts. To learn more or to request a demo, visit www.launchedtech.io or contact Launched’s sales team directly. #nova #ai #aisdr #marketing #sales #b2b

A great session today hearing about behavioural segmentation with Enrique de Diego 👏🏼 🚀Key takeaways from Day 2 of the 2024 Forrester B2B Summit: • AI’s Impact: Generative AI is transforming B2B marketing—automation, personalisation, and predictive analytics are now must-haves. • Engaging Younger Buyers: Adapt to digital-first, socially-conscious, and sustainable preferences. • Cross-functional Collaboration: Breaking silos between marketing, sales, and customer success teams is key to seamless buyer experiences. • Data-driven Decisions: Real-time data is critical for identifying buyer intent and responding faster. #B2BSummit2024 #MarketingTrends #AI #CustomerExperience #ForrB2BSummit

UPDATE: Some takeaways for me from the Pitch CMO Summit 2024, where I had an opportunity to present and also participate in a panel discussion. 1. Marketers need to be authentic when communicating with Gen-Z and aligned with their values 2. Humanizing the brand experience and personality is key 3. Technology can only be an enabler to help scale consistently and profitably with insights from data, automation etc Interesting tidbit - Over Rs 6500 crore are likely to be spent in marketing efforts over the next few months spanning the India General Elections and the the IPL season!!! __________________________ Looking forward to an insightful panel Discussion with some esteemed marketing practitioners and experts tomorrow at the Pitch CMO Summit 2024 and sharing my perspective on how forward thinking organisations are leveraging the power of #Data #AI and #CRM to create magic and keep customers loyal for life!

Human-AI Convergence in 2025: The competitive edge isn’t about having the best tech; it’s about creating the best human-AI collaboration. As AI transforms B2B marketing, success hinges on balancing AI-driven capabilities with strategic human insight. Is AI an enabler or a disruptor in your teams? 🔹 Key Shifts Redefining B2B Marketing 🔹 1️⃣ Intent Data & AI Personalization Precision targeting has shifted from nice-to-have to must-have. Engagement strategies are becoming hyper-contextual and intelligent. Automation isn’t replacing creativity; it’s freeing humans for higher-level strategic thinking. 2️⃣ Martech Evolution AI is empowering teams, not replacing them. ROI-driven investments sharpen the focus on measurable impact. Cross-functional alignment turns technology into a strategic enabler. 3️⃣ The Human-AI Partnership AI is the co-pilot, providing timely insights, identifying buyer readiness, and automating repetitive tasks. True success lies in leveraging AI to augment human creativity, not over-automating. 💬 Reflection: How are you navigating this convergence? Are you unlocking the full potential of human-AI collaboration in your marketing strategy? #B2BMarketing #AIMarketing #MarTech #StrategicIntelligence #HumanAICollaboration

The future of prospecting in 2025 is not what you think. It's a blend of human intuition and AI precision. Imagine a framework that turns cold leads into warm conversations. This isn't just theory; it's a blueprint for success. Here's how you can build it: Start with AI-driven insights. AI can analyze vast data sets quickly. - Identify patterns in customer behaviour. - Predict future buying signals. - Personalize outreach with precision. Next, integrate human touchpoints. Human interaction builds trust. - Use empathy to connect emotionally. - Tailor messages to individual needs. - Foster long-term relationships. Leverage real-time analytics. Stay ahead with instant feedback. - Adjust strategies on the fly. - Measure engagement in real-time. - Optimize for better results. Finally, automate routine tasks. Free up time for strategic thinking. - Streamline follow-ups and scheduling. - Focus on high-value activities. - Increase efficiency and productivity. The big takeaway? A hybrid approach maximizes potential. Believe it: The future is a partnership between tech and touch. What part of this framework will you implement first? #Prospecting #Sales #2025