Kathy Gereau’s Post

I believe it is good to communicate your value prop to users clearly

I'll admit it - I was the biggest skeptic when it came to launching a billboard. As someone who tends to be pretty data-led, the idea of dropping major cash on a huge ad with no way to directly attribute leads or customers felt like a colossal waste. But after picking the brains of other marketing leaders who had been there and done that with billboards, I started to turn it around. Their insights and creative approaches helped shape a billboard strategy that could actually move the needle for us. Spoiler alert - it doesn't have to be a massive expense to make an impact! We were able to launch our first-ever San Francisco billboard on a lean budget by negotiating smart placements and moving fast. Seeing our “Unf*ck Your Secrets” tagline plastered across that massive canvas is pretty awesome! While leads and sales aren't the primary goal here, we're using this as an awareness play to expand our reach and get in front of more potential customers. Who knows, maybe this skeptic-turned-believer will become a full-blown billboard evangelist by the end of this campaign. For now, I'm just enjoying the thrill of seeing those giant letters emblazoned in vinyl. So to all my fellow marketers out there who have been hesitant to go big with billboards, keep an open mind.

just start things only become clear when doing so just start

we will literally grow you more of WHATEVER YOU LIKE

Better than nothing

#MaritimeSheEO : Empowerment or the Beginning of a New Journey of Exploitation? A Critical Look at the women in Indian Maritime Industry. The MaritimeSheEO initiative has sparked significant debate within the Indian seafarer community. Many feel that this organization, like others before it, is primarily focused on branding and profit rather than genuinely supporting seafarers. Critics argue that similar organizations, including the (ITF), have allowed individuals to establish lucrative careers at the expense of the seafarers they claim to support. Indian seafarers, particularly women, continue to face immense challenges. Despite efforts to integrate female seafarers into the industry, there are fears that without proper legal frameworks and protections, these women could be exploited. The current (RPSL) companies is also a major concern, with allegations of human trafficking in iran , malesiya and middle east and inadequate adherence to legal standards. The influx of women into the maritime market, without robust legal safeguards, could lead to exploitation, with recruiters potentially taking advantage of female seafarers in exchange for employment opportunities which the male seafarers are facing. This situation is exacerbated by the existing issues within the Indian maritime ecosystem, including problematic training institutes and hiring practices. Moreover, Indian seafarers are increasingly being replaced by their counterparts from Ukraine, China, the Philippines, and Indonesia. This trend is attributed to behavioral issues rooted in the training and hiring systems in India. Introducing more women into this flawed system, without addressing these foundational problems, could lead to further exploitation and harm. In conclusion, while the intention behind initiatives like MaritimeSheEO may be to empower women, it is crucial to first establish a solid legal and ethical framework to protect all seafarers. Without these safeguards, the risk of exploitation and abuse remains high, and the noble goal of gender equality in the maritime industry could be undermined.

Go hand in hand…