Kapiva’s Post

Hear it from the one who seized the funding from Shark Tank! In this step of nurturing creativity and innovation, we are with Kalakaram! Chaitanya Malhotra, the Co-Founder and CEO, acknowledges the 4+ successful years with Unicommerce. The master of the DIY niche, Kalakaram is not just crafting projects. They are crafting a future- one artistic adventure at a time. This journey of seamless expression requires a seamless workflow. Unicommerce creates an organized palette for Kalakaram so that no artist is away from expressing. “ To have the entire inventory in one place is the biggest boon and advantage,” says Chaitanya. We are thrilled to share this fantastic collaboration. Kalakaram India Pvt.Ltd. #Unicommerce #ecommerce #ecommercemarketing #testimonial #ecommercegrowth

Driving Efficiency Through Smart Integration At LULU.id, we believe that innovation starts from within. That’s why we’ve connected our entire business operation to a seamless internal system—managing everything from inventory and customer data to orders and incoming medical equipment for our clinics. This integration has not only enhanced our operational efficiency but also empowered us to deliver a more streamlined, personalized experience for our clients. By leveraging technology to optimize every aspect of our business, we’re setting a new standard for excellence in the beauty and wellness industry. Here’s to building smarter systems that drive success and improve lives! #LULUid #BusinessEfficiency #TechInnovation #BeautyTech #OperationalExcellence #CustomerExperience AMR FOUAD Terbit Widjaja Yusni Nasution Dameria Sitorus

🌟 Introducing Urzaa – Nature’s Energy Boost! by ITC Limited 🌟] Refuel your Urjaa with Urzaa As a part of our curriculum, we were assigned a task by Professor Mauli Soni to launch a completely new product by ITC Limited We’re (Nikhil Agarwal Manidipta Palit Shriansh Verma Nayna Madhu) thrilled to unveil Urzaa, a high-end, naturally powered energy drink designed for vitality, mental clarity, and sustainable living. Here’s a quick look at how we approached its Product, Price, Place, and Promotion strategy: 🔍 Product Crafted with natural ingredients like green coffee for sustained energy and ashwagandha for stress relief. Unique blend offering dual mental and physical benefits, tailored to health-conscious, on-the-go consumers. Eco-friendly packaging and a premium design to emphasize sustainability. 💸 Price Competitive pricing strategy to position Urzaa against market leaders like Red Bull and Monster. Cost-effective intro price: ₹120 (regular price ₹140) to attract early adopters. Transparent cost structure ensuring sustainability initiatives and quality standards. 🌍 Place Leveraged quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto for express delivery. Retail presence through partners like Reliance, Nature’s Basket, and Spencer’s, ensuring a pan-India reach across urban, semi-urban, and rural markets. Partnerships with co-working spaces (WeWork, Awfis) and fitness hubs to build brand affinity. 📈 Promotion Multi-channel strategy with digital campaigns, on-ground activations, influencer collaborations, and sampling events. Targeted 10M impressions/month, 50,000 trials, and ₹50 lakh in revenue via quick commerce. Urzaa isn’t just a drink; it’s a movement towards holistic wellness and sustainable living. Ready to "Fuel Your Urjaa with Urzaa"? #ITC #marketing #product #price #place #promotion #linkedln #learning

𝗧𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗗𝟮𝗖 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝗵𝗲𝗿𝗲—𝗮𝗻𝗱 𝗶𝘁’𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹. With the market racing towards $𝟲𝟬 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗯𝘆 𝟮𝟬𝟮𝟳 𝗮𝗻𝗱 𝟰𝟬𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 craving authenticity, innovation, and direct connections, the future belongs to brands bold enough to lead. At Artha Group, we’re proud to partner with the pioneers reshaping India’s D2C landscape: 🌸 Nirmalaya: Proof that sustainability smells as good as it feels in the $1.9 billion aromatherapy market. ⛰️ Himshakti : Serving up heritage and Himalayas, one clean-label product at a time. 🥗 Natch: The guilt-free snacking hero for health-conscious hustlers. 💼 Alphanso Products (APPL): Redefining self-care for a $20 billion grooming renaissance. 🍹 Coolberg: Raising the bar with India's first zero-alcohol beer, tapping into the $2.8 billion beverage market. 🥤 Sattuz: Reviving traditional nutrition with sattu-based beverages, bringing the taste of Bihar to global palates. 👶 BabyChakra | Good Glamm Group: Empowers parents with a trusted platform for expert advice and curated products in India’s $7.71 billion childcare market. (acquired by MyGlamm | Good Glamm Group in August 2021). 🧔 Beardo: Transformed men's grooming with premium products, leading a $3.5 billion market revolution. (acquired by Marico Limited Limited in 2020). With our D2C stack; covering digital-first strategies, omnichannel expertise, and operational excellence, we’re enabling these brands and founders to lead the charge in a new era of consumer experiences. Are you looking to back the next big disruptor in D2C? #D2CInnovation #BuiltWithArtha #PurposeAndProfit Anirudh A D. Bharat Bansal Surbhi Bansal Pankaj Aswani Yashika Keswani Sachin Kumar Harshit Sehdev Naiyya Saggi Gautam Khosla Sahil Khosla Kunal Shandilya Ashutosh Valani Matthew Taff Meher Taff Avik Ashar Rajul Singhvi

After countless struggles, procrastination, and moments of hesitation, today is the day we proudly introduce Advaidha Pratyaya to the world! Advaidha Pratyaya — "Transforms Your Thoughts to Reality." At Advaidha Pratyaya, we launch software products crafted by our dreams and inspired by your needs. Our vision is simple: to provide seamless solutions for industries across domains. Whether it's managing your services, booking time-based offerings, or making business operations smoother, we aim to deliver exactly what you need—and more. Our flagship product, Upastuti Prasuvidha is currently in development, preparing for launch soon.. It is designed for both businesses and individuals to advertise and book services or products—whether part-time or full-time, professional or casual. It’s a versatile solution that grows with your needs and helps you stay ahead. This journey is just beginning, and we can't wait to collaborate, innovate, and transform ideas into reality with you. #Welcome #AdvaidhaPratyaya #TransformsYourThoughtsToReality #SoftwareSolutions #Innovation #UpastutiPrasuvidha #SAOM #OmnichannelMarketing #binarysolutions #bothsideimpressed #nothirdsidethanus

#Mushiny's cutting-edge solutions are redefining efficiency in every sector and category imaginable. ✨ From cosmetics to e-commerce, manufacturing, and beyond, our transformative technology is designed to streamline your warehouse operations like never before. 🚀 Dive into our video highlights to explore how #Mushiny is driving success stories across industries！ Hungry for more insights? Visit our official website at www.mushiny.com to delve into a treasure trove of industry cases and discover how Mushiny can revolutionize your business. Connect with us via: info@mushiny.com. Let's innovate together! #Mushiny #Efficiency #WarehouseInnovation #IndustrySolutions

The Ayoba Marketplace This year, I poured my heart, soul, and more cups of coffee than I can count into building something truly transformative—a product so bold it occasionally had me asking, "What have I gotten myself into?"  Well, that big, audacious dream is about to come to life, and I couldn’t be more thrilled (and a little nervous!) to share it with you. If you’re: ✅ An SMME looking to supercharge your business, ✅ A business owner on the hunt for new and innovative sales channels, ✅ Simply curious because, let’s face it, FOMO is real, or ✅ That person who always knows someone who can benefit from amazing opportunities, Then this is for YOU!  Join one of our webinars to see this groundbreaking platform in action and get the inside scoop straight from the folks who built it. Spoiler alert: It’s going to be game-changing. 👉 RSVP for the webinar here: https://lnkd.in/d23cvP5v Let’s connect, collaborate, and make magic happen. This is just the beginning—don’t miss out! #AyobaMarketplace #Innovation #SMME #BusinessGrowth #SalesChannel #ayoba #Ecommerce

The Power of Brand Ambassadors: A Case Study with MS Dhoni and EMotorad The role of a brand ambassador extends far beyond simply endorsing a product. It involves building trust, enhancing visibility, and fostering a deeper connection with the audience. The recent partnership between MS Dhoni and the Pune-based EV startup, EMotorad, serves as a perfect illustration of this dynamic. Why Brand Ambassadors Matter: 1. Wider Audience Reach: MS Dhoni’s involvement with EMotorad brings instant recognition and credibility to the brand. His extensive fan base and influence extend EMotorad’s reach, allowing the startup to connect with a broader and more diverse audience. 2. Building Trust: MS Dhoni’s reputation as a respected leader and icon of calm under pressure translates into credibility for EMotorad. His endorsement helps reassure potential customers of the brand’s quality and reliability, fostering trust and confidence in their products. 3. Authenticity and Alignment: Dhoni’s genuine passion for bikes aligns perfectly with EMotorad’s mission of revolutionizing the e-bike industry. This alignment between the brand ambassador’s personal interests and the brand’s values enhances the authenticity of the endorsement, making it more relatable and impactful. 4. Driving Sales Growth: By leveraging Dhoni’s influence and trustworthiness, EMotorad can drive greater customer engagement and boost sales. The association with a high-profile figure not only attracts attention but also encourages consumers to explore and invest in the brand’s innovative e-bikes. In Summary: A well-chosen brand ambassador can significantly elevate a brand’s presence in the market. They help in reaching new audiences, building credibility, and driving growth. MS Dhoni’s partnership with EMotorad is a testament to how strategic endorsements can propel a brand to new heights and solidify its position in the industry. Looking forward to seeing how this exciting collaboration unfolds and drives the future of mobility! #MSDhoni #EMotorad #EVRevolution #BrandGrowth #TrustAndCredibility #SalesGrowth

A Sneak peek into what got us here! 🔍 This year we Ranked #1 among the 🚀 Fastest Growing Startups by Inc42 and it has been one amazing ride. Personally, this has been one of the most challenging jobs for me in my career. Why? 👉🏻 Consumer Product! Having only worked in Consumer Tech before, this was a different ball game. 👉🏻  It was also the First time I was selling a brand where I was not a primary consumer. It was vertical that I had to spend a lot of time understanding. Talking to a lot more consumers than I ever did before. 👉🏻  Focus on Profitability. Strong guardrails around building sustainably. So what got us to scale fast and also significantly improve our positive CM2 in the last 1 year? 💡 🏅 STRONG FOUNDATION: Our Product is our Hero Right from my first conversations with the Founders, I knew we were sitting on a Goldmine. Strong Product + Consumer Love - reflected in our ratings & high Retention numbers. The early team had done a fab job in creating a high-quality portfolio of products at a great price point. Kudos to Swagatika Das Gaurav Agarwal Pragya Komal Sharma Navdha Mahajan Atul Kumar The Team continues to Push boundaries on innovation and create amazing products. Dr. Kaustav Guha FEWER BIGGER BETTER BETS: Focus + Getting the basics right With Great Products comes Greater Responsibilities. We put a lot of work last year into streamlining processes & reducing noise to set up us for success. ⚡ Reducing clutter by understanding product hooks across the consumer journey. ⚡ Building a strong performance marketing structure which not only optimised for RoAS but also worked towards category diversification ⚡Data-driven automation around cross-selling & replenishment ⚡ Measured platform interventions for upsells to increase AoV This did not just give us Big Gains on ROI (Investment is both Money & Effort) but has also set up us for success in the coming years. 🎯 Super proud of the team that has led this Vartika Mittal Atharva Agarwal Gourav Goyal @GouravSaini Suparna Arora ONE BUSINESS: Collaboration & Channeling Efforts to maximise output What has made this journey truly cherishable is how closely the Marketplace & D2C team have worked. Sanjog Dash has been an amazing partner to work with. We aligned right at the start on how we worked and want to always do right by the overall biz and not individual channels & verticals. This does not mean we are competitive but never at the cost of what is best for biz in the long run. The e-com team has been killing it and kept us taking care of D2C on our toes. Kudos to Ankit Sehrawat Kriti Prajapati Kannan H What is most exciting is that we know that there is so much more to do. We have gotten some amazing new folks to come to join us in the last few months and I am excited about the next year & beyond! https://lnkd.in/gNDekrGv

Beauty tech startup Glamplus has just secured a dazzling Rs 16.5 crore pre-Series A funding, setting its sights on revolutionizing the B2B beauty market in India and beyond. This injection of capital fuels its mission to empower salons and spas with cutting-edge SaaS tools, aiming to onboard 1,000 clients within six months and expand across tier I and II cities, with international aspirations shimmering on the horizon. Glamplus Funding Key Takeaways: Glamplus Funding: Glamplus , a B2B beauty marketplace powered by SaaS, secures Rs 16.5 crore in pre-Series A funding, propelling its growth across India and beyond. Beauty Tech Transformation: Glamplus’s platform empowers salons and spas with digital solutions, boosting efficiency, profitability, and customer satisfaction. Reaching New Heights: Targeting both established chains and small parlours, Glamplus aims to onboard 1,000 B2B beauty clients in just six months. Rohan Singh https://lnkd.in/gwbvhtbK