Kao Corporation’s Post

💥A fun afternoon at your favourite salon, a creative session with true color experts and a great laugh with friends – this is what the new Youtube show of our iconic brand Goldwell feels like. „Ride or Dye“ is a new vibrant Youtube format dedicated to professional hairstylists, colorists and beauty enthusiasts alike. The show, launching today, is hosted by renowned color experts Jools Purchase and Salome de Wet and dives deep into the world of professional hair color artistry. Each bi-weekly episode will explore a wide range of topics from the latest coloring techniques to real-life challenges faced by salon professionals, with a unique mix of education, entertainment and community spirit. Commenting, Jérôme Caharel, Associate Director Digital Education at Kao Salon Division, says: “We're incredibly excited to bring the ‘Ride or Dye’ show to life. This series is about more than just education; it’s about celebrating the creativity, passion, and collaboration within our beloved hairstyling community. We want to inspire stylists to push boundaries while connecting them to a global network of professionals who share their love for the art of hair.” Head to the link in the comments to check out the first episode!

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