The Kabani Hotel Group’s Post

Article of The Week: By David Eisen | October 9, 2024 | HOTELS magazine A yo-yo 2024 for the hotel industry has brand leaders ready, anxious for the year ahead PHOENIX — The temperature of the hotel industry ran hot at the JW Marriott Phoenix Desert Ridge, and it had nothing to do with the suffocating heat outside. The annual Lodging Conference confab is one of the last chances of the year for the collective hotel industry to offer up its takes on what’s now and what’s to come and it is never shy to lay out the truth.    A CEO-led panel at the conference elicited brand opinions, which all looked for a brighter future after a ho-hum 2024, one that Joe Berger, president and CEO of BRE Hotels & Resorts, described as, “Ugh!” citing soft RevPAR and heavy inflation. But not all shared his sentiment. Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts, which franchises brands mainly in the economy and lower-midscale segments, referred to 2024 as the year where the smart money bet big on select-service and extended-stay accommodations, which are where the bulk of Wyndham’s franchise assets lie, including its Echo Suites brand, a big economy bet on the longer-stay space. Within the pure economy space sits G6 Hospitality and its legacy Motel 6 brand, which, along with Studio 6, were agreed to be sold to Indian upstart Oyo Hotels in September in an all-cash transaction valued at $525 million. Less than a month later, Julie Arrowsmith, president and CEO of Motel 6 and Studio 6, didn’t have too much more to say about the deal, other than “we are in learning mode.” Meanwhile, she said after some occupancy challenges for the segment, the economy space is forging ahead and anticipates growth. Read More: https://lnkd.in/e9CTc7DB

A yo-yo 2024 for the hotel industry has brand leaders ready, anxious for the year ahead - HOTELSMag.com

A yo-yo 2024 for the hotel industry has brand leaders ready, anxious for the year ahead - HOTELSMag.com

https://hotelsmag.com

To view or add a comment, sign in

Explore topics